05/28/2026
Morey Mossovitz Ed.D, Associate Athletic Director at Syracuse University emphasize adaptability. Syracuse’s recently completed football operations center was designed with movable signage and flexible design elements so spaces can evolve with current players and recruiting needs while still honoring program history.
Facilities are no longer simply brick-and-mortar structures. They are recruiting tools, storytelling platforms, and digital environments that help connect athletes and fans to a program’s identity.
“We’ve tried to be very digital heavy with our current athletes,” Mossovitz says.
Morey Mossovitz of Syracuse University explains how NIL, constant roster movement, and evolving fan expectations are forcing athletics leaders to rethink facilities, technology, and the overall student-athlete experience.