360 Labs

10/13/2025

We're excited to be able to share more about the project that kept us busy through most of 2024. Oregon Forest Industries Council says the immersive video we made for them was "more memorable than any social ad we’ve run." It's a testament to the power of immersive video and VR for advocacy. OFIC was able to provide an in-depth view into Oregon's timber industry with transparency and unprecedented access. Do you want to know how Oregon's sustainable timber industry works? Now you can see for yourself.

Learn more about how we pulled it off:

In 2022, the Oregon Forest Industries Council (OFIC) launched For the Trees, a long-term public awareness campaign designed to reshape how Oregonians see the modern timber industry. By 2024, the campaign had built a strong foundation and was ready for something new: an immersive experience that coul...

07/02/2025

Here's some behind the scenes fun from our latest project. We're honored that 360 Labs had the opportunity to capture this positive story about public lands. The Minam River Wildlife area is over 17,000 acres connected directly to Oregon’s 365,000 acre Eagle Cap Wilderness. Having this place in the hands of the public and protected means elk and other wildlife can thrive. They see anywhere from 300 to 1,000 head of elk on the property in a given day. This also brings money into the local economy from hunters, hikers, anglers, rafters, and more.

We spent 5 days there with the Oregon Department of Forestry and the Oregon Department of Fish and Wildlife, capturing immersive 360 video in stereoscopic 3D. We saw elk, deer, turkeys, bears, and even heard wolves howl. We were even fortunate enough to catch a rare aurora event with our nightlapse camera.

We’re working on an immersive video about how this wildlife area came to be, and how Oregon plans to manage it in the future. Can't wait to get back out there some day!

05/14/2025

We had a great time at the premiere of "For the Trees" last night! There's still a chance to experience this deep dive into the history and future of Oregon's Timber industry tonight at 5:30 and 7:30 at OMSI's Kendall Planetarium. (see below for tickets)

04/29/2025

Our latest immersive 360 film made for Oregon Forests Forever is premiering at a special event at OMSI's Kendall Planetarium, May 13 and 14.

“For the Trees” explores Oregon’s sustainable timber industry, taking a deep dive into Oregon’s timber harvest practices from the 1800s to modern day, how we train for and respond to wildfires, and new innovative ways lumber is being used in construction.

There are 2 shows each evening, with a panel discussion and Q&A session after. We'll also have a VR station set up if you'd like to experience clips from the film in fully immersive 3D 360. Tickets are on sale now, all proceeds go to OMSI.

Join us for this fun immersive experience, get tickets here:
https://omsi.edu/events/for-the-trees/

03/31/2025

We're excited to be able to share more about the work we did with GALY in Brazil. GALY's mission is to transition the world to sustainable cellular agriculture. They sent us deep into the heartlands of Brazil, to Mato Grosso, to understand how deforestation has changed the landscape. We created an 8K 3D 360 immersive film for GALY to share their mission with potential investors and partners.

Immersive media (especially 360) can be a great tool for advocacy, considering it's transparent nature. In a world where media is often mistrusted, 360 video shows reality.

To read more about our project, see the link below in the comments.

03/05/2025

Looking back, 360 Labs has done a lot of work for the food and agriculture industries. These projects are always challenging and physically demanding, but very rewarding. The best part is the wonderful people we meet who share their stories with us (and sometimes even their dinner table).

Niman Ranch hired 360 Labs to produce immersive farm tours for VR headsets. They needed a way to get prospective buyers and partners out to the farms, despite travel restrictions during the height of the pandemic. Immersive 360 video made it possible to feel like you're really there, and even gave unique perspectives that you can’t see in person.

You can read more about our work with Niman Ranch here:
https://360labs.net/niman-ranch

10/11/2024

When you're traveling for production and staying next to a river, you've gotta get a time-lapse. This is the starry sky we captured over the Umpqua River in Roseburg, Oregon 2 weeks ago. We're testing out a new camera, the Qoocam 3 Ultra. How does it look?

10/01/2024

Sometimes simplicity gets us the tough shots. On location on managed timberlands, steady, dynamic shots that are both 360 & 3D take a bit of engineering. Our 360 Labs lightweight ROVR on improvised aluminum tracks gets the job done on a sloped forest floor.

Matt Rowell and Frowest Brennan line up the test shots.

09/30/2024

360 Labs' Thomas Hayden climbed to the top of the Tillamook Air Museum last weekend, this hanger is one of the largest wood structures in the world. They can't allow visitors to climb it for safety reasons, but pretty soon you'll be able to enjoy the 360 experience we captured in a VR headset!

08/24/2024

Are you at Hood to Coast in Seaside today? Come stop by the For The Trees dome tent to try the 360 VR experience that we’ve been working on all summer! It’s an amazing selection of six short 360 3D video experiences in VR headsets about the forests of Oregon and our sustainable timber industry.

Come on by and give it a try!

07/12/2024

Our latest project has us out in the woods doing what we love for Oregon, and (especially) for the trees! Last Wednesday, the Oregon Department of Forestry had us out to the active Salt Creek Fire. We took our 3D 360 camera to the front lines. The goal is to educate the public about how Oregon's forests are managed, and what this means for wildfire events. We were blown away by the incredible effort ODF and coordinating agencies put into the response. Oregon is in good hands!

If you are running in the Hood to Coast, stop by and visit Oregon Forests Forever in Seaside to experience this (and more) in VR.

06/07/2024

Out capturing 3D 360 experiences near clear, cold water today. A gorgeous morning on the Clackamas River, but always a real grief for what was lost in the 2020 wildfires.