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360 Labs

360 Labs We're a Portland Oregon based production company specializing in 360º video, VR, and Virtual Tours. 360 Labs is a production company specializing in 360º immersive panoramic photography and video based out of Portland Oregon.

Our goal is to create meaningful and memorable experiences for virtual reality, desktop and mobile applications. As 360º cinematographers, we capture experiences in full 360x180 video for the explosive new VR medium. Each of 360 Labs founders are also certified by Google to provide businesses with interior Street View, a high quality interior virtual tour integrated with Google Maps. In addition,

Our goal is to create meaningful and memorable experiences for virtual reality, desktop and mobile applications. As 360º cinematographers, we capture experiences in full 360x180 video for the explosive new VR medium. Each of 360 Labs founders are also certified by Google to provide businesses with interior Street View, a high quality interior virtual tour integrated with Google Maps. In addition,

Operating as usual

Enjoy some of our favorite breathtaking views of the Oregon Coast in our latest 8K immersive video. Best experienced in ...
08/19/2022
Experience the Oregon Coast in 360 Relaxing VR Video

Enjoy some of our favorite breathtaking views of the Oregon Coast in our latest 8K immersive video. Best experienced in the YouTube VR app with your favorite headset, or on Oculus TV. #oregoncoast #VR #360video

Relax and take in the views of the beautiful Oregon Coast in 8K 360 video, best experienced in your VR headset.0:00 - Neahkahnie Beach, near Manzanita Oregon...

07/25/2022
linktr.ee

360 Labs co-founder Matt Rowell recently joined Sebastian Chapela as a guest on the VR Story Break podcast. They talk about the challenges of VR filmmaking, distribution, gear, domes, and how to tell a story without a frame. #VR #filmmaking #360video

04/22/2022
Speed Flying The Columbia River Gorge

Multisport athlete, Brandon Scheid, takes you on some of his favorite runs in the Columbia River Gorge under his speed wing.

Using gravity, wind, design, skill, and courage to fly like bird through spectacular PNW landscapes is an excellent way to celebrate Earth Day with style.

Thanks to Brandon for trusting us with his hard earned 360 experiences. Across social media platforms today, incredible experiences like this are being shared straight from 360 cameras via reframed edits, but aren't always processed for VR. We think immersive content deserves immersive viewing, too.

For the past year 360 Labs has helped Axon to produce several branching narrative VR training scenarios for public safet...
02/21/2022

For the past year 360 Labs has helped Axon to produce several branching narrative VR training scenarios for public safety officers. These VR modules prepare police to respond to calls with new insight, awareness, and empathy. Check out our write-up for a behind the scenes look at how we tackled this challenging project. Shot with cams from Insta360, and KanDao #training #vrtraining #publicsafety #virtualreality #vr

Check out the case study:
https://360labs.net/axon-vr-training

We're at University of Oregon today installing a permanent VR exhibit in the welcome center. With Pico  G2 4k headsets a...
12/20/2021

We're at University of Oregon today installing a permanent VR exhibit in the welcome center. With Pico G2 4k headsets and Titan Skins enclosures, UO can have a secure "always on" experience showing our campus residence hall tour without needing staff to guide viewers.

11/04/2021
360 Labs App

We've revamped our app on iOS and Android, adding 2 new stories including our latest Hot Air Balloon 360 experience, and episode 1 of With the Wind and the Stars. You can immerse yourself in these stories using a Google Cardboard headset or moving your phone to look around and take in the scenery. Get it here:

The 360 Labs app gives you access to all of our original VR films and documentaries, all in the same place. Available on iOS, Android, and Oculus Go.

10/25/2021
Hot Air Balloon Ride in 360!

Lift off at sunrise over the Willamette Valley of Oregon with Portland Rose Hot Air Balloons in this stunning 360 video.

You’ll watch a jet take off on the runway below you as your balloon follows another into the sky and both gently float out over the countryside. Farms and forests and towns slip past as the sun rises, and the winds carry our co-founder Thomas Hayden and his family over it all.

Wow! Our film "Tree Huggers" won Best Documentary at Dome Fest West this past weekend. We'd like to thank Expedition Old...
10/13/2021

Wow! Our film "Tree Huggers" won Best Documentary at Dome Fest West this past weekend. We'd like to thank Expedition Old Growth again for sharing their incredible story with us!

We just had another great VR training shoot wrap here in Portland 2 weeks ago, now we're on to some challenging 3D 360 p...
08/25/2021

We just had another great VR training shoot wrap here in Portland 2 weeks ago, now we're on to some challenging 3D 360 post production! We took over Cedar Hills Park (with permits, of course!) to produce this educational content to teach police officers about individuals with Autism.

We've been too busy to share updates lately, but we had a great time with Niman Ranch producing two 360 farm tours this ...
08/19/2021

We've been too busy to share updates lately, but we had a great time with Niman Ranch producing two 360 farm tours this summer. Here's some of our favorite moments.

In collaboration with our friends at CMD, we had a blast shooting and building this fun virtual tour of the Cloud9 LCS g...
07/29/2021
Cloud9 takes esports to the next level | Microsoft In Culture

In collaboration with our friends at CMD, we had a blast shooting and building this fun virtual tour of the Cloud9 LCS gaming house. You can see where these esports champions prepare for all of their matches, learn a few fun facts along the way, and discover a prize at the end when you've completed the tour.

Cloud9 has taken esports by storm and now developing a set of game insight tools to mine valuable data—and revolutionize the world of competitive gaming.

We will learn more about how our brains work because of Virtual Reality, while using it to learn about other things, but...
07/07/2021
How Virtual Reality Unveiled a Unique Brain Wave That Could Boost Learning

We will learn more about how our brains work because of Virtual Reality, while using it to learn about other things, but we already know that learning in VR feels good.

https://singularityhub.com/2021/07/06/how-virtual-reality-unveiled-a-unique-brain-wave-that-could-boost-learning/?fbclid=IwAR1NR0CMZMrKRcGAw9vmWlxZBi4vq71b-9Hqw3F96g5cfHW2s3DdzOn2wVU

Theta waves, which wash over the hippocampus, trigger a state in the brain that’s prone to a flow of ideas—à la “shower thoughts.”

04/22/2021
Rafting 360° With Veterans in Dinosaur National Monument

Happy Earth Day! Falling on a #TBT this year, we are reflecting on our September 2016 expedition with military veterans and 9-11-2001 first responders from the Arlington, VA Fire Department (the crew that responded to the Pentagon on 9-11) rafting over four magical days through the Canyon of Lodore on the Green River passing from Colorado to Utah.

One of the finest examples of untouched wilderness left in the lower 48 states, this place was first protected as Dinosaur National Monument by President Woodrow Wilson in 1915. That protection was later expanded to include the corridors of the Green and Yampa Rivers and their confluence by President Franklin D. Roosevelt in 1938.

Like many other previously protected areas, the condition of wilderness nature of Dinosaur National Monument is threatened by oil and gas development upstream, downstream, and on both sides of the river. The entire drainage, the largest tributary of the Colorado River, is threatened by anthropogenic climate change.

It was our honor to document this trip through this special place with our heroes - the vets and first responders, Teton Gravity Research, Facebook, and the rafting crew from OARS Dinosaur.
May your Earth Day be full of natural awe + community today!
#EarthDay2021 #360video #VR

We're excited to announce the UO360 app has been updated with new content! A lot has changed at University of Oregon sin...
04/19/2021
UO360 | University of Oregon

We're excited to announce the UO360 app has been updated with new content! A lot has changed at University of Oregon since we first launched in 2018. With more than 50,000 lifetime downloads and 12,000+ unique visitors just last year, the app has been a major indicator for enrollment. 75% of the students who enrolled had experienced the UO360 app with Google Cardboard. #VR #360video #virtualtour

Download the UO360 App What would it be like to launch a startup in the birthplace of the sneaker revolution? To discover three million books' worth of knowledge? To live at the crux of mountains, rivers, rainforests, and the ocean? What would it be like to be here? Our innovative UO360 app lets you...

04/10/2021
Gender-fication

Gender-fication is a documentary about Black, Indigenous, Queer and Trans communities living in the Pacific Northwest and the struggles they face on a daily basis. As an underrepresented community, it’s time that their voices are heard.

The LGBTQ2IA+ community has always been seeking true liberation yet battling for a further understanding of their many differences.

There are many identities within the queer community and our friends were kind enough to share their experiences with us. This is an intimate walk along the path of their journeys.

Check out this beautiful sunset from Cannon Beach, Oregon. We can't wait for summer!
02/18/2021

Check out this beautiful sunset from Cannon Beach, Oregon. We can't wait for summer!

The LOVE is REAL, though! Donna Zimmerman Davis from University of Oregon Portland's The Oregon Reality Lab is studying ...
02/11/2021
SHIFT: Virtual Love

The LOVE is REAL, though!
Donna Zimmerman Davis from University of Oregon Portland's The Oregon Reality Lab is studying how human relationships are influenced by technology and contributes to this revealing story focused on virtual love.

From train travel to Tinder, new tech has always opened up new ways to experience love. In this episode, we explore love and dating in virtual reality, follo...

Are you ready for the big game this weekend? If you usually have a large gathering for your Super Bowl Party - this year...
02/05/2021
How to Watch the Super Bowl in VR With Friends for Free

Are you ready for the big game this weekend? If you usually have a large gathering for your Super Bowl Party - this year may be a little bit different. Now you can watch the game in VR with your friends.

How to watch the Super Bowl in VR remotely with friends in multiplayer Oculus Rift, HTC Vive, Oculus Go, Windows Mixed Reality, Gear VR and more.

When the weather is nice during our Portland winters we have to get out and enjoy the sun! Yesterday we took out our old...
02/04/2021

When the weather is nice during our Portland winters we have to get out and enjoy the sun! Yesterday we took out our old drone with a few new updates. Some open source firmware and an old Hero4 Backbone Air we had sitting around the office. This thing is like a whole new drone now!

Happy New Year! 360 Labs is wrapping our final project for 2020. This VR training project had all of the fun challenging...
12/31/2020

Happy New Year! 360 Labs is wrapping our final project for 2020. This VR training project had all of the fun challenging stuff we love to do including stereo 8K 360, spatial audio capture, low-light night shots, amazing actors, perfect costumes, and dynamic dolly shots on our new (new to us) Mantis rover. With so many great new VR and immersive technologies ramping up for 2021, we're excited for what the future holds! #VR #360video #virtualreality

Gearing up for a production today and testing some new toys! This is a Mantis VR Rover system from Motion Impossible, ca...
11/19/2020

Gearing up for a production today and testing some new toys! This is a Mantis VR Rover system from Motion Impossible, carrying an Insta360 Titan that we can live monitor with Farsight. This rig gives us better capabilities than our previous rover, allowing us to stabilize even the heaviest 360 cameras across challenging terrain.

We had a great day out on the @uoregon campus yesterday! Taking advantage of this beautiful fall weather and getting som...
10/15/2020

We had a great day out on the @uoregon campus yesterday! Taking advantage of this beautiful fall weather and getting some updates for the #UO360 app. #360Labs #360video #dronephotography #vrvideo #virtualreality #VR

Check out our new team portrait in tiny planet! Taken at Wayfinder Beer, which we lovingly call the "1st floor conferenc...
06/29/2020

Check out our new team portrait in tiny planet! Taken at Wayfinder Beer, which we lovingly call the "1st floor conference room." It was nice to get everybody together, if only to take our masks off for 10 seconds to take a photo. BTW, if you're thirsty, Wayfinder reopened today.

06/26/2020
Tour of Darcelle XV

Pride month is coming to an end, but Pride shall never stop! Take a tour in this video with the one and only Walter W Cole AND Darcelle XV around Darcelle XV Showplace. Learn about the history of the venue as Darcelle guides you around with beautiful stories from the past.

It's about time we had another blog update! Here's a camera review from 360 Labs co-founder Matt Rowell. We've been usin...
06/09/2020
Kandao Qoocam 8K Review

It's about time we had another blog update! Here's a camera review from 360 Labs co-founder Matt Rowell. We've been using the KanDao Qoocam 8K for the past 6 months now, here's Matt's impressions, along with some sample footage and side-by-side comparisons to other popular 360 cameras. #360video #Qoocam8K

In the 360 camera world there’s always been a trade-off. If you want a compact camera that is ready for action, your resolution and image quality will be limited. That may all change with this next generation of cameras. Kandao’s Qoocam 8K is the first 360 camera to deliver 8K resolution and 10b...

Check out this interactive 500 megapixel (0.5 gigapixel) image of Portland, taken from the back lawn at the Pittock Mans...
05/07/2020
PDX Gigapixel - 360 Labs

Check out this interactive 500 megapixel (0.5 gigapixel) image of Portland, taken from the back lawn at the Pittock Mansion by our co-founder Matt Rowell. To achieve this resolution, we stitch together multiple high resolution photos taken with a zoom lens. You can use the +/- buttons, your mouse wheel, or pinch and pull on your mobile device to zoom in to discover more detail and hidden links to 360 scenes (you gotta zoom in to find them!). We've gathered a collection of 360 photos and videos captured here in Portland throughout the past 6 years 360 Labs has been creating immersive content, each one is tied to the location where it happened. Have fun exploring!

360 Labs is proud to be featured in the EarthXR showcase and be a part of this exceptional program again. Unfortunately ...
04/09/2020
EarthXR: Mixed, Virtual & Augmented Reality | Earthx2020

360 Labs is proud to be featured in the EarthXR showcase and be a part of this exceptional program again. Unfortunately the EarthX conference that is normally hosted around Earth Day was postponed due to COVID-19, but we're excited to work with EarthX to inspire audiences through our stories about our greatest environmental challenges at events and showcases throughout the year both online and in person. The big news here is our new interactive version of "as it is," our Grand Canyon VR documentary. We have more than an hour of never before seen footage being added to an interactive timeline where you will choose your own path through the story. We can't wait to share it with everyone, once we can get back out there!

Experience immersive journeys through mixed, virtual and augmented reality diving with whales or exploring remote areas of the earth.

Rachel Bracker Smaldone's first episode of her "With the Wind and the Stars" series is now available on both our Oculus ...
04/01/2020
With the Wind and the Stars- Episode One

Rachel Bracker Smaldone's first episode of her "With the Wind and the Stars" series is now available on both our Oculus and SamsungVR channels, and will be coming soon to our Oculus Go app: 360 Labs: Immersive 360 Stories.

With the Wind and the Stars is a 360 docuseries that takes you on an adventure into the lives of women who fly.

Episode One features Teara Fraser: a pilot, mother, and proud Métis woman setting out to launch her own airline- Iskwew Air.

Fly with Teara to learn how she’s reclaiming matriarchal leadership and creating a path towards more Indigenous representation in aviation.

360 Labs has depended on Rachel's voice and vision on wide range of our projects, and is proud to sponsor this important exploration of complex story-telling in immersive mediums.
https://www.oculus.com/experiences/media/727426067594005/533961433978731/

https://samsungvr.com/view/RK8bzm5ZpgH

With the Wind and the Stars is a 360 docuseries that takes you on an adventure into the lives of women who fly. Episode One features Teara Fraser: a pilot, mother, and proud Métis woman setting out to launch her own airline- Iskwew Air. Fly with Teara to learn how she’s reclaiming matriarchal lea...

We've just updated our website to revamp the 360 video library. To make it much easier to discover our content, each vid...
03/27/2020
Through Darcelle's Eyes

We've just updated our website to revamp the 360 video library. To make it much easier to discover our content, each video page now links to every platform where you can watch in 360. Whether you prefer YouTube, Facebook / Oculus, Samsung VR or otherwise - we've got you covered! Speaking of that, "Through Darcelle's Eyes" is now available on Oculus Media Studio and Samsung VR.

"Too much makeup. Too much jewelry. Never too old." What's life like as the world's oldest living, performing drag queen? Through Darcelle's Eyes takes you into the amazing life of Walter C Cole, AKA Darcelle XV. At 87 years old, Darcelle shows no signs of slowing down. She continues to wow audience...

03/20/2020
Through Darcelle's Eyes

Too much makeup. Too much jewelry. Never too old.

What's life like for the world's oldest living and performing drag queen? Find out in Through Darcelle's Eyes, an immersive 360 documentary that puts you onstage and into the bedazzled shoes of Walter W Cole, AKA Darcelle XV.

As we take care of each other by staying apart, we wanted to do something special to help lift your spirits today. Through Darcelle’s Eyes is now free online!

Event cancelled? Did you know you can live stream 360 video through Facebook and YouTube? We can help you bring your eve...
03/12/2020

Event cancelled? Did you know you can live stream 360 video through Facebook and YouTube? We can help you bring your event or meeting to your audience in the comfort and safety of their own home directly to VR headsets, mobile devices and desktops. Contact us to find out how! #VR #360video #live #cancelled

03/10/2020
With the Wind and the Stars - Episode One

With the Wind and the Stars just released part one of the series on International Women's Day. This is an amazing 360/VR docuseries about Women who fly. Directed and Produced than our wonderful colleague, Rachel Bracker Smaldone.

Many thanks to Facebook 360 for featuring our Diving the Red Sea VR/360 video, produced by Frowest Brennan on a trip to ...
03/06/2020
Diving the Red Sea

Many thanks to Facebook 360 for featuring our Diving the Red Sea VR/360 video, produced by Frowest Brennan on a trip to Jordan in 2016.

He's off diving again, somewhere out in the Pacific Ocean, right now, and we can't wait to see what he comes back this time.

The Red Sea is a world class scuba destination with great visibility, vivid corals, millions of fish and entire ship wrecks that have been enveloped with sea life. People come from all over the world to Aqaba, Jordan to join Diva Aqaba on these epic adventures. Now you can watch and experience these...

Our content at #ISE2020 on a 12K projection screen by Igloo Vision. Wish we could have been there to see it, looks like ...
02/17/2020

Our content at #ISE2020 on a 12K projection screen by Igloo Vision. Wish we could have been there to see it, looks like an amazing quality display!

We've just posted the 2nd part of our dome reel featuring action & adventure shots in a simulated dome. We had a blast t...
02/14/2020
8K Dome Reel - Action & Adventure - 60fps

We've just posted the 2nd part of our dome reel featuring action & adventure shots in a simulated dome. We had a blast testing this at OMSI's Kendall Planetarium in 60fps with 5.1 surround sound. We're looking forward to adapting many of our films for domes in the future, seeing it on that giant screen is definitely a rush!

Check out 360 Labs' work in a simulated dome environment. These are some of our most action packed projects from the past, with spatial audio (5.1 surround i...

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305 SE 3rd Ave
Portland, OR
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Hey, guys! Did you ever make a ROVR v 2.0? =D
Willamette Week managed to get all three founders of 360 Labs in the background of this shot. TechFest NW is this Thursday and Friday at PSU's new Viking Pavilion. We'll be showing some of our latest work in #VR and shooting 360 conference highlights.
Using our Insta360 One Camera to your the Master Suite of this $18,500,000 home in #Hollywood. It was a cloudy day but what do you think of these #Views ❓ https://www.facebook.com/hutchjohnstone/videos/1738675386199109/
What do you think of this $15.9m Mansion in Hollywood above the Sunset Strip? Fined with our 360 Camera... https://www.facebook.com/hutchjohnstone/videos/1719618734771441/
Shot on the #Insta360 One stand alone and not attached to an IPhone. What do you guys think? https://www.facebook.com/hutchjohnstone/videos/1666820150051300/
Fushion's sample seems to show better image quality than Insta 360 One. thoughts? https://youtu.be/VMiDM_t4MEc