Craft

01/10/2024

Looking forward to Boost alumni Maine GearShare's on Saturday in Portland. Repair, reuse, recycle, and up-cycle your favorite outdoor gear all while supporting a great organization providing access to outdoor gear through a collaborative, equity-centered approach.

https://www.mainegearshare.org/about-gaf

PRESENT Gear Again Fest Maine GearShare ToadAgain Oterra Designs ecomaine Maine DEP Woods & Waters Gear Exchange Apparel Impact 1% for the Planet GearME Blueprint Surf Birdie Blue Arctic Lynx GoGo Refill Portland Gear Hub Maine Needs Maine GearShare ToadAgain Oterra Designs ecomaine Maine DEP Woods....

12/06/2023

Love seeing a more sustainable approach to the holiday season getting some air time from NEWS CENTER Maine. Check out these simple holiday decorating, hosting and gifting ideas from the ever inspiring Laura Marston, owner of GoGo Refill, low waste ambassador, and Craft coaching client. Lots more ideas and fun events on their socials: /gogorefill

From homemade decorations to fabric wrapping that can be reused, the founder of GoGo Refill shares top tips for lowering your waste this holiday season.

10/03/2023

The magic of the creative process never ceases to amaze me. Non-linear, collaborative, generative, imaginative and of course, full of heart and soul.

Listening to this with Taylor Swift I feel so grateful to get to experience my own version of this process - over coffee, on the phone, in zoom rooms and in person with colleagues and collaborators and clients bringing our super powers and creating something new together.

Using exclusive voice memos, video and interviews, Diary of a Song reconstructs how Taylor Swift turned a late-night idea into “Lover,” her fourth track to b...

09/14/2023

Can't wait for opening night later today for the Camden International Film Festival. 19th edition! The weather looks quite different this year but for a inside look at the festival experience here's an article I wrote for the International Documentary Association's Documentary Magazine after the 2018 festival. A bit about my own journey with CIFF, the magic of the festival environment + location, and some favorite moments along the way.

"Opening night is one of my favorite moments of the festival; it gathers and centers everyone for the weekend to come. In the early days, we were happy when just the ground floor filled up. Now, there are secondary locations screening the film at a staggered start time to be able to accommodate everyone."

https://documentary.org/online-feature/ciff-experience-dispatch-camden-and-points-north

For 14 years, the fall season has meant, for me, the Camden International Film Festival (CIFF) in Camden, Rockport and Rockland, Maine—three picturesque small towns nestled between the mountains and the sea, just 17 miles south of where I grew up.

09/13/2023

The 19th Annual Camden International Film Festival kicks off tomorrow: https://pointsnorthinstitute.org/ciff/

This spring and summer we worked with the (stellar!) Points North team on some messaging, communications strategy + planning work to share the full scope of the work they do more broadly. We can't wait to see some of it in action at the festival, their biggest event of the year.

There are in person and virtual options galore. Hope to see you there!

07/22/2023

The world of SEO is often a bit of an enigma to me - constantly evolving and a great space to have an expert in your corner who really understands both the world of SEO and your business goals and values.

This recent post from flyte new media breaks down the role of negative key words and how they can help maximize visibility that is thoughtful and makes the most of your budget.

Negative keywords are too often under-utilized gems of Google Ads strategy. They hold the power to reduce wasted ad spend and drive higher-quality traffic.

06/28/2023

Have you recently emerged from a strategic planning process, significantly shifted your business or service delivery model, or simply outgrown your existing brand messaging?

These are all be great moments to invest the time and resources in an updated set of core brand and organizational tools: your mission, why, vision, values and beliefs. Build clarity, cohesion and impact both through the process and with the resulting suite of tools.

I have openings for 1:1 support guiding you through this process this fall and early 2024. Reach out to learn more: [email protected]

06/20/2023

So much of the work we do with entrepreneurs and organizations is really about mindset shift: Dialing down the "shoulds" and dialing up the intentional decision making; Creating space to turn communications + marketing from a "have to do" to a seriously impactful tool moving your mission and vision forward. Learning how to make it sustainable. I LOVE this graphic from Kim Lloyd Fitness whose work also focuses beyond the fundamentals of personal fitness, looking at behavior and mindset change. It captures what I witness so often as a shared experience around communications and marketing work.

Who can relate to the shame spiral?? What have been some breakthrough moments?

06/09/2023

This article is from a few years back but still as true as ever. A vivid reminder of the power of perspective in storytelling in all its forms and that how we talk about things and tell stories matters.

"...an explanation of the specific kinds of framing, lighting, visual effects and camera angles that tell us which characters are in charge, which have lower worth and what their relationships are to each other."

Have you ever seen a film and found something just a bit distasteful about the way female actor came across but you couldn’t quite point to exactly why it didn’t sit right? And, maybe others have p…

05/25/2023

Spring greetings and updates from our Craft Haus collaboration with India Brand of Menninghaus Design.

https://crafthaus.substack.com/p/spring-greetings-from-craft-haus?sd=pf