CTV Media, Inc.

06/04/2025

https://www.ctvmedia.com/2025/06/03/navigating-the-maze/

Marketing in 2025 is definitely keeping us on our toes! 👣 Nielsen insights (via CTV Media) show that with evolving AI and tighter budgets, being smart and efficient with our strategies is more important than ever.

So, what's making waves right now?
📺 Connected TV (CTV) is still a major growth area!
🛒 Retail Media Networks (RMNs) are becoming increasingly important for many brands.
🤖 AI is proving to be a powerful tool for optimizing campaigns and getting better results.

Focusing on these key trends, while tackling ongoing measurement challenges, will help businesses find success throughout the rest of the year.

What are your go-to marketing strategies for 2025? We'd love to hear your thoughts in the comments below! 👇

05/13/2025

https://www.ctvmedia.com/2025/05/07/navigating-the-murky-waters-of-googles-ad-revenue

Here at CTV Media, we’re always digging into the latest data to ensure our clients’ media investments are working as efficiently and intelligently as possible.

05/13/2025

Here at CTV Media, we’re always digging into the latest data to ensure our clients’ media investments are working as efficiently and intelligently as possible. The Video Advertising Bureau (VAB) released a report about Google’s annual financial reports or a 10-K filing, shedding light on the significant amount of their digital ad revenue came from undefined platforms. The lack of transparency from Google’s digital advertising should be shared.

https://www.ctvmedia.com/2025/05/07/navigating-the-murky-waters-of-googles-ad-revenue

04/30/2025

Reaching audiences today means navigating a complex web of screens and platforms. For agencies guiding clients through this landscape, data-driven insights are crucial. Comcast Advertising’s 2H 2024 Multiscreen TV Advertising Report offers valuable benchmarks based on extensive data, helping agencies craft smarter, more effective campaigns.

The advertisements are always some of the most anticipated parts of the Super Bowl. Local TV markets still have availability, just waiting to deliver your brand to the key local markets of your choosing.

04/29/2025

CTV Media has an action plan to ensure the highest quality and value for our partners! Reach out to learn more.

Are you maximizing your CTV ROI? Without the right tools, you’re likely losing money to fraud and missed opportunities.

03/04/2025

Let the Madness Begin!

March Madness kicks off March 19, 2025 and there’s no better time to increase exposure than during the most popular basketball tournament. There are still national and regional spots available.

The advertisements are always some of the most anticipated parts of the Super Bowl. Local TV markets still have availability, just waiting to deliver your brand to the key local markets of your choosing.

02/26/2025

Does your streaming partner offer log level transparency? We do!

The advertisements are always some of the most anticipated parts of the Super Bowl. Local TV markets still have availability, just waiting to deliver your brand to the key local markets of your choosing.

01/14/2025

The advertisements are always some of the most anticipated parts of the Super Bowl. Local TV markets still have availability, just waiting to show your brand to the key markets of your choosing.

The advertisements are always some of the most anticipated parts of the Super Bowl. Local TV markets still have availability, just waiting to deliver your brand to the key local markets of your choosing.

11/20/2024

The 2024 Holiday Programming Packages offer a long list of holiday favorites on Hallmark, Freeform, AMC, Lifetime, Hallmark Mysteries, TBS, and TNT!

The 2024 Holiday Programming Packages offer a long list of holiday favorites on Hallmark, Freeform, AMC, Lifetime, Hallmark Mysteries, TBS, and TNT!

11/19/2024

AMERICA'S MEDIA AGE GROUPINGS

10/30/2024

09/04/2024

The 2024-25 awards season is set to be a blockbuster affair, promising a whirlwind of glitz, glamour, and high-stakes competition. As a media buyer, understanding the key trends, platforms, and strategies can help you maximize your brand’s exposure and engagement during this coveted time.

The crisp autumn air isn't the only thing to look forward to this fall. As the TV landscape heats up with a fresh slate of shows, advertisers have a golden opportunity to connect with an engaged audience.