
10/07/2025
We live in a digital world—where attention is currency and quality content is your greatest asset. Today’s consumers spend 2+ hours a day on social media and research brands thoroughly before making a move. Here’s what that journey looks like:
🔍 Discovery — Social media posts and ads spark curiosity.
🖥️ Research — A quick Google search leads to your website and online presence.
🌐 Website visit — This becomes your digital storefront, where trust is either built or broken.
⭐ Reviews & reputation — 54% of people trust online reviews more than what a brand says about itself.
📞 Contact — Only after these steps do consumers reach out, ready to connect.
The takeaway? Consistency across every touchpoint matters. Your content, visuals, and messaging must work in unison to guide, engage, and convert. At NFP, we don’t just create content — we build brands that stand out across platforms, backed by strategy, design, and storytelling that moves people to action.