Howl Marketing and Business Development

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Princeton, NJ
Howl Marketing and Business Development

We help businesses get high value clients through inbound and content marketing.

Agency specializing in predictable lead systems, video marketing and content creation, constructing a natural funnel that leads searching consumers to your digital doorstep.

09/22/2025

Behind the scenes at Howl this week:

Monday morning strategy session where we mapped out Q4 campaigns for three different clients (with way too much coffee).

Tuesday deep dive into LinkedIn analytics to see what's actually driving engagement for our tech clients.

Wednesday brainstorm session that started with "what if we tried..." and ended with a completely new campaign approach.

Thursday client check-ins where we talked through results, adjusted tactics, and planned next moves.

Friday team retrospective to capture what worked and what didn't.
This is what a strategic partnership looks like. Not just executing tasks, but constantly optimizing based on real data and client feedback.

Let’s talk about a strategic partnership: https://calendly.com/dan-howllouder/networking-call-clone

09/18/2025

According to Salesforce's State of Sales report, 79% of B2B buyers now expect salespeople to act as trusted advisors, not just product pushers.

This changes everything about how you should market.

Your content can't just highlight features. It needs to
Educate
Guide and
Solve problems
before the sales conversation even starts.

Your social presence can't just broadcast company updates. It needs to demonstrate expertise and build trust.

Your email nurture sequences can't just push for meetings. They need to provide value at every touchpoint.

When marketing acts like trusted advising, sales becomes a natural next step.

Source: Salesforce State of Sales, 7th Edition

09/17/2025

Your marketing team is drowning in tools.

CRM platform. Email marketing software. Social media scheduler. Analytics dashboard. Content management system. Lead scoring tool.

We see this constantly with growing B2B companies. They solve each marketing challenge with a new tool, creating a Frankenstein tech stack nobody fully understands.

The fix isn't more tools. It's better integration and clearer processes.

Use this list to simplify and clarify your marketing tools:

💡 Audit before you add.
Before grabbing another platform, ask: Does this solve a real gap or just patch over a broken process?

💡 Integrate what you already have.
Most CRMs, schedulers, and analytics tools have native integrations or API connectors. Use them. Connected systems reduce manual updates and errors.

💡 Eliminate tool overlap.
If two platforms do 80% of the same thing, pick the one your team actually uses and cut the rest.

💡Standardize processes.
A simple, clear workflow that everyone follows beats a complex system no one understands.

💡Train the team on what matters.
Fancy tools don’t work if your team doesn’t know how to use them. Prioritize adoption over features.

Reminder: The best system isn’t the most powerful one, but the one that helps your team move faster with less friction.

Sometimes the best system is the simplest one that everyone actually uses.

09/15/2025

"We tried social media marketing, but it didn't work."

Let me guess: You posted for three weeks, got minimal engagement, and decided social wasn't for your B2B business.

The truth about B2B social media success is that:

*Consistency beats perfection. Weekly posts for months, not daily posts for weeks.

*Value beats volume. One helpful insight is worth ten promotional posts.

*Patience beats pressure. Relationships take time, especially in B2B sales cycles.

*Strategy beats spontaneity. Know who you're talking to and what you want them to do next.

Social media works for B2B. But only if you work at it.

09/11/2025

Today, we remember the lives lost, the families forever changed, and the heroes who ran toward danger when others ran away on September 11, 2001..

We remember the strength of communities that came together in the darkest of times.
In business and in life, we carry forward the values that make us stronger: resilience, unity, and the courage to keep building something better.

Never forget.

09/10/2025

You never get a second chance to make a first impression. So why is your LinkedIn profile so…meh?

Your LinkedIn profile IS your first impression. Think of it as your 24/7 sales rep.

When prospects research your company, they're also researching you. Your profile either builds confidence or creates doubt.

Take it up a notch with these ways to optimize your LinkedIn presence:

- Professional headshot that looks like you (not a stock photo from 2015)
- Headline that explains what you do for customers, not just your job title
- Summary that speaks to buyer problems, not company achievements
- Active posting schedule that demonstrates expertise

Your profile should answer one question: "Why should I trust this person with my business?"

Don’t be afraid to get creative and be authentic. People want to know YOU because that’s who they will be doing business with.

09/09/2025

Here's what we've learned working with dozens of B2B companies:
The ones who grow consistently do three things differently.

1. They know exactly who they're talking to (not "decision makers" but actual people with real problems).

2. They show up where conversations are happening (LinkedIn, industry events, referral networks).

3. They follow up systematically (automated sequences plus personal outreach).

The companies that struggle? They skip straight to tactics without getting the foundation right.

Strategy first. Ex*****on second. Results follow.

09/05/2025

We've worked with tech companies for years, and the same question comes up every time:

"How do we explain what we do without losing people in the technical details?"

The answer is simple. Stop leading with what you built. Start with what it fixes.

Instead of: "Our AI-powered platform uses machine learning algorithms to optimize workflow efficiency."

Try: "We help your team get 3 hours back in their day by automating the boring stuff."
Your buyers don't need to understand how it works. They need to understand how it helps.

09/03/2025

Your website gets 500 visitors this month. Only 12 fill out your contact form. Just 3 actually become qualified leads.

Sound familiar?

The problem isn't traffic. It's conversion.

Most B2B websites are digital brochures, not lead generation machines. They look pretty but don't guide visitors toward action.

Here's what changes everything: clear value propositions, strategic calls-to-action, and content that addresses real buyer concerns.

Stop focusing on more visitors. Start converting the ones you already have.

09/01/2025

To all the hardworking entrepreneurs, business owners, and marketing teams grinding to build something meaningful:
We celebrate you.
Your hustle doesn't go unnoticed. Your vision matters, and your commitment to building something better inspires us every day.
Happy Labor Day from the Howl team!

08/29/2025

There are a lot of marketing agencies out there.

And most of them?
👉 Don’t understand how to market complex tech offerings.
👉 Focus on surface-level content instead of real strategy.
👉 Can’t explain how they’ll help you get from “nice website” to actual pipeline.

If you’re an IT business or MSP leader tired of fluff and ready for results, we wrote a no-BS guide to help you choose a marketing partner who gets it.

Inside:
✅ The red flags to watch for
✅ What real partnership looks like in the tech space
✅ The questions you should ask before signing anything

📖 Read the full post here →
https://howllouder.com/blog/how-to-hire-the-right-marketing-agency-for-your-it-business

08/28/2025

We get it. You love your features.
You’ve worked hard to build something amazing.

But if your messaging is all “we, we, we”... your audience is tuning out.

Talk about them.
Their pain.
Their goals.
Their outcomes.

The product is just the tool.
They’re the hero of the story.

Address

100 Overlook Center
Princeton, NJ
08540

Telephone

+16094609090

Website

https://howllouder.com/

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