Howl Marketing and Business Development

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United States
Princeton, NJ
Howl Marketing and Business Development

We help businesses get high value clients through inbound and content marketing.

Agency specializing in predictable lead systems, video marketing and content creation, constructing a natural funnel that leads searching consumers to your digital doorstep.

11/14/2025

The marketing tip nobody wants to hear: Your audience doesn't care about your features.

They care about their problems.

We had a call yesterday that went something like this. We asked what they offered businesses.

They said: "We offer 24/7 monitoring, advanced threat detection, and compliance reporting."

But the problem they really solve: "We keep your clients' data safe while you sleep."

Same service. Different frame.

One lists what you do. The other shows what life looks like after they hire you.

The shift: Stop explaining your process. Start describing their outcome.

What's one feature you can reframe as an outcome?

Need help with the reframe? Book a call: https://calendly.com/dan-howllouder/networking-call-clone

11/12/2025

Let’s talk about marketing guarantees.

Every business wants to know: "How many leads will we get?"

It's a fair question. The thing is anyone promising specific lead numbers upfront is either lying or planning to buy low-quality contacts with your name on them.

You should expect a lot from a marketing partner. That looks like:

Systems that generate visibility.
Content that starts conversations.
CRM flows that nurture properly.
Clear metrics tied to pipeline growth.

Unrealistic expectations are set when partners promise you magic lead numbers with no context and guarantees that ignore your industry. These are promises built on hope, not strategy.

At Howl, we don't promise 50 leads next month. We build systems that work predictably over time. Because sustainable growth beats lottery tickets every single time.

Ask yourself: Would you rather have 10 quality conversations or 100 junk contacts?

11/11/2025

We honor those people who served in our Armed Forces.

The ones who showed up when it mattered most and put the mission before themselves. Those who understood that real strength is built through commitment, not convenience.

To every veteran reading this: Thank you for your service. Thank you for your sacrifice. Thank you for showing us what commitment looks like.

We see you and honor you, today and every day.

11/07/2025

We constantly get asked: "How long does content marketing take to work?"

Wrong question.

Better question: "How long are you willing to be invisible?"

Because that's your real timeline.

This is what can actually happen:

Month 1: You're building the foundation
Month 2: Your audience starts recognizing you
Month 3: Conversations begin
Month 4-6: Pipeline starts filling

If you quit at Month 2 because you "didn't see results," you just wasted 60 days being almost invisible. Are the businesses winning right now? They started 6 months ago. They showed up every week. They didn't stop when it felt slow.

At Howl, we run the long game for tech companies and MSPs who understand that visibility compounds. Not overnight. Over time.

Now think about where you’ll be 6 months from now.

11/06/2025

Most B2B businesses have a follow-up problem, not a lead problem.

You're generating interest, starting conversations, and getting people on the phone.

Then nothing.

In your hectic day, there is no second call, follow-up email, or next step.

The lead goes cold, and you move on to the next one.

The reality:

Most deals don't close on the first touch. Or the second. They close after consistent, strategic follow-up that keeps the conversation moving forward.

However, most businesses don't have a system for that. They rely on memory, sticky notes, and good intentions.

*How can you fix it?*

- Automated follow-up sequences that feel personal.
- CRM workflows that trigger the right message at the right time.
- Systems that don't let opportunities slip through the cracks.

Let’s be real, leads without follow-up are just expensive data.

How many leads are sitting cold in your CRM right now?

Want to talk more about it? Set up a time to chat: https://calendly.com/dan-howllouder/networking-call-clone

11/05/2025

The consistency problem is real.

Most B2B businesses post when they feel like it. Then they wonder why their content isn't working.

The truth is, visibility isn't inspiration based. It's calendar based.
Your audience won't remember you exist if you disappear for weeks at a time. The algorithm won't push content from accounts that post sporadically.

What actually builds momentum:

- Weekly presence
- Same day, same time
- Building the habit in your audience

What kills it:

- Posting only when inspired
- Going silent for weeks
- Dumping 10 posts in one day to "catch up"

Consistency beats creativity every single time.

At Howl, we build content calendars around systems, not feelings. Because showing up matters more than showing off.

How often is your business posting right now?

11/03/2025

Your LinkedIn profile isn't a resume.

It’s more like a virtual storefront for you and your business. However, most B2B businesses have their doors closed.

Many profiles have feature lists that mean nothing to buyers and job descriptions that sound like everyone else. That "open to opportunities" energy.

Every profile should answer one question: "Why should I care?"

Where you went to school, how many certifications you have, and your company's five-paragraph mission statement will not get you a phone call.

People want to know the honest answer: what problems do you solve and who do you solve them for.

That's it. That's the whole game.

At Howl, we help MSPs and tech companies turn invisible profiles into lead magnets with clear messaging, consistent content, and actual conversations.

When was the last time your team updated their LinkedIn profiles?

11/02/2025

We all "gained" an hour today.

Most people will sleep through it.

Smart businesses will invest in it.

Let’s see what one extra hour per week can do:

✔️52 hours annually for content creation
✔️4 complete email campaigns
✔️12 strategic LinkedIn posts
✔️6 client follow-up sequences

What is the difference between growing and stagnant businesses? How they use the margins.

That "extra" hour isn't really extra. It's reclaimed time you've always had.
What will you do with yours?

At Howl, we help B2B teams turn scattered time into systematic visibility, using weekly content, consistent outreach, and a real pipeline.

Time doesn't create results. Systems do.

10/31/2025

Happy Halloween from the Howl pack!

Let’s talk about the masks businesses hide behind in their marketing:

🎃The "we're the leading provider" mask (when you're actually a scrappy startup)

🎃The "enterprise-grade solution" mask (when you're targeting small businesses)

🎃The "industry disruptor" mask (when you're following everyone else's playbook)

The scariest thing about marketing? Pretending to be something you're not.

The best companies we work with dropped the masks. They got real about who they serve, honest about their strengths, and authentic in their messaging.

Turns out, being yourself is the best marketing strategy of all.

Now excuse us while we go trick-or-treating for qualified leads.

10/30/2025

Two days until Halloween, and we're thinking about the scariest things in B2B marketing:

+ Lead generation campaigns that look great but generate zero qualified prospects

+ Websites that win design awards but convert nobody

+ Marketing automation that sends emails to dead accounts for months

+ Sales teams that blame marketing for "bad leads" without defining what good ones look like

+ Analytics dashboards full of vanity metrics that predict nothing about revenue
That is our haunted house.

But, the real horror? Most of these problems are completely preventable with better strategy and measurement.

Don't let your marketing turn into a horror story. Let’s talk: https://calendly.com/dan-howllouder/networking-call-clone?month=2025-09

10/27/2025

People don’t like to be sold. They want to be, but not until they’re ready.

Help your audience first, sell after. What have our clients seen using this philosophy?

🔍 The MSP who started sharing "IT mistake Monday" posts on LinkedIn has generated more qualified leads in 30 days than their previous 6 months combined

🔍 The cybersecurity startup that switched from feature demos to risk assessments doubled its close rate

🔍 The bookkeeping firm that created a "small business owner survival guide" now has a steady stream of new clients

The pattern? Stop talking about what you do. Start solving problems your customers actually have.

Your expertise is valuable. Package it in ways that help before it sells.

Do you need help figuring it out? Let’s talk: https://calendly.com/dan-howllouder/networking-call-clone?month=2025-09

10/24/2025

Most B2B marketing feels like shouting into an empty stadium.

You post on LinkedIn. Crickets. You send email newsletters. Single-digit open rates. You publish blog posts. No comments, no shares, no leads.

The problem isn't your content. It's your distribution.

Creating good content is 20% of the job. Getting it in front of the right people is the other 80%.

Your best content deserves better than being buried on page 47 of Google. Repurpose it for LinkedIn. Share it in industry forums. Send it directly to prospects. Turn it into email sequences.

Great content without distribution is just expensive journaling.

Address

100 Overlook Center
Princeton, NJ
08540

Telephone

+16094609090

Website

https://howllouder.com/

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