Bcreative Digital Media

21/07/2025

📺 YouTube’s Rise as the New TV
https://www.wsj.com/business/media/how-youtube-won-the-battle-for-tv-viewers-346d05b8?mod=Searchresults_pos1&page=1

YouTube is now the top video provider on U.S. TVs, with users watching over one billion hours per day on TV screens—more than on phones or PCs. That’s more viewing time than all of Disney’s broadcast networks, cable channels, and streaming services combined

TV viewing share by platform (May 2025, Nielsen data):

YouTube: ≈12.5 %

Netflix: ≈7.5 %

Disney (Disney+ + Hulu + ESPN+): ≈5 %

Streaming overall surpassed broadcast and cable for the first time, capturing ~45% of total TV viewing in May—led by YouTube’s 12.5% share

Viewership on broadcast dropped below 20% (~18.5%), with cable at ~23.4%, and streaming at ~46%

Why YouTube is Winning
User behavior has shifted: A generation raised on mobile video now consumes YouTube on big screens, prompting creators to deliver longer, TV‑length content

Enhanced TV app experience: YouTube has refined its TV interface—leveraging TV‑optimized algorithms, sequential “shows” queuing, polished ad formats, and smoother navigation

Original-style and professional content: High-profile creators like Rhett & Link (“Good Mythical Morning”) and Quenlin Blackwell now produce Hollywood-caliber content tailored for living room viewing

Big enters sports: YouTube acquired NFL Sunday Ticket rights, paying ~$2 billion annually since 2023. It’s rolling out free, ad-supported NFL games and features like multi-view and creator-led commentary

Sports viewership on YouTube is up 45% so far this year

Hollywood partners on YouTube: Major networks (Warner Bros., Paramount) are syndicating content via YouTube’s platform—selling subscriptions inside the app—tapping into its massive r

Low costs, high returns: YouTube benefits from user-generated and independent content with lower production costs compared to traditional streaming players (e.g., Netflix). Analysts suggest Netflix may need to spend hundreds of millions to lure top YouTube creators

🧩 Data & Trend Snapshot
Platform TV Share (%) Notes
YouTube (on TV) ~12.5 % Most-watched standalone
Netflix ~7.5 % Stable share
Disney Bundle ~5 % Combined (Disney+, Hulu, ESPN+)

Streaming overall: ~46% of total TV viewing—first time overtaking broadcast and cable

✅ Conclusion
YouTube has evolved into the de facto TV network of 2025, thanks to a potent mix of creator-driven, longer-form content; an improved living‑room experience; major sports investment; and lower production overhead. Traditional studios and streamers are now racing to collaborate with YouTube or adapt, as the platform maintains loyalty among creators and viewers alike.

21/07/2025

🎥 Great having Vincent Metallo of Audun Coaching & Consulting in the studio this week!

We spent the day capturing high-quality video content for his social media — showcasing his expertise, message, and personal brand.

If you're a coach, consultant, or service-based business, this is the kind of content that builds credibility and grows your audience.

19/07/2025

This is what good digital marketing looks like.

Real connection. Real people. Captured with purpose — to build trust, boost engagement, and grow your brand.

At Bcreative, we’ve spent over 35 years helping businesses tell their stories — not just through great visuals, but through smart, strategy-driven content that gets results.

Because in today’s scroll-happy world, video isn’t optional — it’s essential. And when done right, it’s the fastest way to earn attention and build credibility.

📍 Central NJ & Bucks County

18/07/2025

We’re not the cheapest — but we’re actually on your block.

At Bcreative, we live here, work here, and serve clients right here in Central NJ and Bucks County.
Our clients stick with us. Some leave to try cheaper options… most come back.

Why?
Because we pick up the phone.
We make the fixes.
We meet the deadlines.
And we deliver high-quality work — without the agency bs.

When it comes down to it — compare our work.
Look at the diversity of what we’ve done.
Look at the hundreds of real projects over decades.
This isn’t a here-today, gone-tomorrow operation.
This is 35+ years of showing up.

📍 Local. Reliable. Real.

17/07/2025

We don’t just work here. We live here.
Our reputation matters — not because of algorithms or ad spend, but because our kids are watching. Our friends are watching.

At Bcreative, we try to live by example. That means showing up, doing honest work, and owning it when we mess up. We apologize. We fix it. And we keep going — because that’s what real relationships are built on.

We’re proud to serve this community, and even prouder to raise our families in it.

📍 Central NJ & Bucks County

08/07/2025

📱 Over 75% of all video views happen on mobile devices.
👉 If your story isn’t built for a phone screen, you’re invisible where it matters.

⏱ Viewers retain 95% of a message when they watch it in a video — only 10% when reading it.
👉 Want to be remembered? Show it. Don’t just say it.

🚀 Social videos generate 12x more shares than text + image posts combined.
👉 More shares = more reach = more real prospects = more customers.

That’s why at BCREATIVE, we don’t just do digital marketing — we produce real video with real production value. Because that’s what gets results.

🔥 Ready to stop wasting time? Let’s talk.

07/07/2025

36.5% of their Facebook views came from video — even though photos made up more posts.
👉 Video punches above its weight, driving a big share of views with less effort.

Over half (54.4%) of views came from non-followers — people discovering them through video.
➡ Video content brings in fresh eyes and delivers real engagement.

Static posts feed the SEO gods - but video drives engagement.

We’re The Un-Agency — Agencies have meetings about graphics... we create and place media that builds reputation and drive business.

06/07/2025

👉 Most digital agencies don’t even produce real video.
👉 And most local companies trying to do it themselves? It shows.

CapCut edits, Canva animations, iPhone footage — is that really how you want to represent your business?

If you’re all about quality, your marketing better look like it.

📌 That’s why Greenwood House’s testimonial video works — it’s real, it’s professional, and it’s built to connect.
📌 And when content like that gets traction? You double down. You put budget behind it. You target the people actually looking for your services.

If you want results, Don't hire an agency... hire the Un-Agency.

05/07/2025

🎥 Out on location shooting interviews with leaders of the Pennsbury School District for School Wellbeing Solutions.

Real testimonials. Real customers.
The kind of basic common sense most agencies won’t (and can’t) deliver.

👉 They’ll give you graphic posts and buying strategies.
👉 They’ll crank out static posts nobody cares about.

But video testimonials from real people? That’s what your prospects actually care about — and they’ll watch them.

We’re The Un-Agency. We don’t just talk content. We produce it.

03/07/2025

🎥 Real testimonial. Real team member. Real impact.

This is what makes a difference — not big view counts, but getting the right content in front of the right people. The ones ready to hire, buy, or choose your services.

👉 Real prospects value online reviews and believable testimonials.
👉 And video is the most viewed, most easily consumed media on the internet.

Sure, you can whip out your iPhone… but it’s gonna look like you whipped out your iPhone.
If you’re selling high quality, iPhone videos, CapCut edits, clip art — it all screams el cheapo.

This is the kind of thing most agencies won’t do — because they can’t do it. They’ll hand you strategies, graphics, and dashboards. But when it comes to actually producing the real content that works? Crickets.

That’s why we’re The Un-Agency. We don’t just plan it — we make it. And it actually delivers.

02/07/2025

02/07/2025

There’s always something interesting going on at Bcreative Digital Media.
🎥 Shooting in our own studio.
✂️ Editing real content.
💻 Building sites that actually work.
📈 Driving leads that matter.
Because we’re not just another agency. We’re The Un-Agency — built for businesses that want real results, not meetings about meetings.