Wallaroo Media

12/10/2024

09/20/2023

How SEO and SEM work together - our latest blog post. Check it out!

Unlock the synergy of SEO and SEM. Explore how these two strategies unite to boost your online presence and maximize marketing success. Learn where you should invest and save!

01/28/2022

Whats working in January 2022 for ad buying...

Consolidation: For now, we’re leaving intricate account structures and segmented audiences in 2020 and 2021 and sticking with larger audiences, simpler account set-up.

Broad audiences: Don’t be afraid to go broad with minimal exclusions and see where it goes. We’ve seen broad working better than any other campaign in a handful of accounts this month.

Finding what worked in the past and testing it again: Try turning back on old campaigns from months ago that performed great then, but have since died out or been turned off. You might be surprised (and pleased) to see it might still have some good life in it.

Testing creative: Still important. Reels and TikTok videos are taking over the world right now, so don’t be afraid to make a quick-cut, low-quality iPhone video of your product with a voiceover (or even the awful robot voice) and run in all placements, not just Reels. Also try static image graphics with text overlay of a bold statement or the 2-5 words that the customer should take away from your ad if that’s all they see. Canva will be your friend for this.

12/21/2021

TikTok just wrote about Wallaroo Media and our work scaling Vessi. I'd highly recommend utilizing TikTok on both the organic and paid sides. We've seen amazing results for our clients. Get in touch!

https://www.tiktok.com/business/en-US/inspiration/vessi-354

Find out how Vessi Partnering with TikTok star to drive strong ROAS

12/16/2021

What do influencers look for in brand deals?

Creators look for businesses to prove they've done the research, value the time that goes into each deliverable and hand over creative freedom. Influencers know their brand value and the most important type of content is Organic.

https://www.adweek.com/brand-marketing/what-influencers-look-for-in-brand-deals/

Creators share how they sort through all the pitches to make the right business choices.

12/13/2021

The TikTok algorithm breakdown:

If your brand is on social, you've GOT to be on Tiktok. Not sure where to start? Check out these tips 👇

1. When starting out it is important to follow and engage with users in your - this is how your get onto the For You page. The more users that engage, comment, like and share your content the longer it stays in the FYP (videos can stay for up to months at a time). The FYP is created this way to give users with a low follower count a chance to succeed within the TikTok algorithm (note: TikTok does not care if you have a big following as long as you create engaging content)

2. Post consistently every day for the first 6 months. While this may seem like a commitment, it is important to keep your page relevant by using trending sounds and hashtags. The key is to make short videos so that they have a completed watch time and get pushed out to users who are interested in the content you are putting out.

3. Unlike other social platforms, the time you post is not tethered to the amount of likes you get. Since time stamps aren’t visible on the For You page, users may not know the videos they’re watching are from long ago.

4. The algorithm is constantly evolving on purpose.
TikTok says it purposely shows users different types of videos, even if they don’t match what they may have engaged with in the past. “Our goal is to find balance between suggesting content that’s relevant to you while also helping you find content and creators that encourage you to explore experiences you might not otherwise see,” the company wrote.

Follow our blog for more tips! https://wallaroomedia.com/blog/social-media/tiktok-algorithm/

TikTok officially released information about how their algorithm works. Read this post to learn everything you need to know to go viral.

12/08/2021

Instagram is moving towards "Creator Shops" - a suite of new tools to help influencers make money off its platform. Creator Shops would be an extension of the company's shopping features which allows businesses to sell products.

The content creator business model is to create great content and help influencers sell stuff, to help create a kind of "creator middle class".

Bringing these kinds of tools into Instagram could make it easier to land deals. It could also give Instagram more control over its creator ecosystem, and incentivize influencers to spend more time on Instagram compared to other platforms.

Instagram is working on a suite of new tools for influencers, including creator shops, affiliate commerce and a “branded content marketplace.”.

12/02/2021

Is your business on TikTok yet?

Use TikTok to your brands advantage by launching TikTok ads. TikTok’s For You Page encourages higher levels of relevancy and engagement with audiences, making brands more memorable on the platform.

Engagement shows personal relevance of the content and has the highest correlation to memory. This determines whether someone is going to act on the information in the future (for example: buy a product in store). TikTok’s engagement rate in this study was 15% stronger than other leading platforms.

Don't know where to start? Reach out to chat about how to boost sales and break through to your target audience.

https://www.tiktok.com/business/en/blog/tiktok-drives-greater-audience-engagement

Brands on Tiktok see higher engagement and receptiveness to brand messaging and calls to action, according to a recent study from Neuro Insight. Check out the highlights now.

12/01/2021

The future is AR.

Snap INC buys Vertebrae, a web based 3D and AR solutions for e-commerce. Users can try on clothes, sunglasses and shoes from their living room. Early tests of AR shopping experiences have shown Snap that people are more likely to buy something after they interact with it in 3D. AR will make advertisements more effective, interactive and drive higher engagement rates.

See Snap's Consumer AR global report 2021 here:

https://downloads.ctfassets.net/inb32lme5009/hSj5P9vzaox79vlTqXZfj/d6094404212f1327e8b7d69535337941/Snap_Consumer_AR_Research_GlobalReport.pdf

07/15/2021

Wallaroo is growing and we are looking for more talented and driven people to join our team. At this time, we’re in search of a Media Buyer and a Project Manager to add to the Wallacrew. If you or someone you know would be a good fit, head to wallaroomedia.com/careers or send an email with your resume to [email protected] and [email protected]. We look forward to hearing from you!