Lauren Cobello

Lauren Cobello Founder and CEO of Leverage with Media PR
3x Best-Selling Author
As seen on Rachael Ray. TODAY, GMA,

Happy International Women’s Day!As a female entrepreneur in PR, I believe in the power of women owning their stories and...
03/08/2025

Happy International Women’s Day!

As a female entrepreneur in PR, I believe in the power of women owning their stories and using their voices to create impact. Here’s to strong women who lead, inspire, and break barriers every day!

Tag a woman who inspires you!

The PR industry is evolving faster than ever—are you keeping up?2025 is here, and PR isn’t just about press releases any...
02/26/2025

The PR industry is evolving faster than ever—are you keeping up?

2025 is here, and PR isn’t just about press releases anymore.

Here’s where it’s headed:

1️⃣Podcasts are the new prime-time interviews.

2️⃣AI tools are reshaping how we pitch, strategize, and connect.

3️⃣Personal branding is the ultimate ROI driver.

At Leverage with Media PR we’re not just keeping up—we’re redefining what’s possible. Are you ready to lead in this new era?

02/25/2025

CONTENT THAT CAN GENERATE REVENUE:

1️⃣It is informative.

2️⃣It is a conundrum situated within its parameters.

3️⃣It strikes straight messages in a crowd.

4️⃣It details goals or objectives it plans to achieve.

5️⃣It’s built over time, wanting to appeal to the masses.

This time, it’s about fostering a connection and winning over the audience.

The bottom line is that you will be looking for more useful content that targets your purpose and brings great benefit to your viewers and followers.

| Leverage with Media PR

02/22/2025

I sold my house, ditched 75% of my stuff… and it made headlines.

One TWEET. That’s all it took to land a Business Insider feature.

You don’t need a massive PR strategy—just a powerful story and the courage to share it. The media is always watching.

Stop waiting. Start posting.

02/20/2025

If No One Knows Your Name, You’re Leaving Money & Influence on the Table!

I didn’t just build a career—I built a powerful personal brand that put me on national TV, made me the go-to expert in my industry, and created life-changing opportunities. That brand was so strong, I sold my company and launched a PR agency to help others do the same.

Now, I work with entrepreneurs, CEOs, and public figures to turn their expertise into recognizable, influential brands using media, books, and strategic positioning.

So, what’s stopping YOU from becoming the undeniable leader in your industry?

🔥 Drop a fire emoji if you’re ready to own your space and be seen!

02/18/2025

Imagine seeing YOUR name on CBS(CBS), CNBC(CNBC International), MSNBC(Msnbc news).

That’s exactly what we helped Dr. Marcus Collins do! When he started with us, he was an expert in marketing—but no one knew his name. Fast forward, and now he’s a culture icon with a national spotlight.

What’s the secret? We helped him craft a brand that captured attention, built trust, and skyrocketed his visibility.

If you’re ready to turn your personal brand into a household name, drop a comment below! Let’s make it happen.

02/17/2025

The Truth About Getting on National TV

Everyone wants instant results, but let me tell you the REAL story…

Before I landed ANY national TV spot, I spent 5 years grinding on local TV in Syracuse, NY—week after week, segment after segment.

The media experts you see on TV? It didn’t happen overnight. Some of them took 20 years to get there!

✨ Want national coverage? Master local first.
✨ Want to be a TV expert? Show up consistently.
✨ Want credibility? Earn it.

Stop looking for shortcuts—start putting in the work. National TV isn’t luck, it’s strategy, skill, and time. Who’s ready to put in the reps?

01/28/2025

When we sign a new client, we don’t just show up—we go ALL IN! I personally read all their books, deep dive into their culture, and understand their goals on a deeper level. Here’s how we stand apart from the crowd: • We immerse ourselves in YOU—your story, journey, and vision. • Strategic storytelling is our focus, with pitches that resonate. • Quality over quantity, blending traditional PR with modern strategies. • From podcast outreach to sales funnels, we innovate and deliver. Diving into .asprey’s work was eye-opening and aligned perfectly with his groundbreaking mission. This process is what fuels our ability to amplify our clients’ brands authentically. The details matter. The culture matters. The story matters. 🤝

01/17/2025

Let’s get real: Those entrepreneurs you see on podcasts, TV shows, and in major articles? They’re not lucky—they have a solid media strategy in place. When I was building my personal finance brand, I didn’t wait for opportunities to fall into my lap: 👉 I had a team pitching me to podcasts and media outlets. 👉 I networked with writers and editors at events. 👉 I invested time and effort into creating my own media opportunities.If you’re not getting the visibility you want, it’s time to stop hoping and start acting. Build a plan, put in the effort, and get your name out there. 2025 is the year to stop waiting and go after what you deserve!

01/06/2025

What’s the secret to a story that people can’t stop following?

It’s not about titles—it’s about authenticity. People connect with the raw moments: the prep, the hustle, the passion.

On A Healthy Point of View () podcast, Sam Tejada and I dove into how storytelling transforms a name into a narrative that sticks. Catch the episode for insights on showing up authentically, building trust, and creating stories that truly resonate: https://youtu.be/oopn_JRumXQ?si=BV69tdTOzNqySM4L

01/03/2025

Is your marketing strategy missing a crucial piece? 🤔 Many solopreneurs overlook the power of PR, thinking it's only for big brands. But what if PR is the key to unlocking authentic connection and real growth? This podcast reveals why PR is more vital than ever, especially for those ready to stop playing small. Intrigued? Discover the full story: https://youtu.be/w1_9FHke4hY?si=FRAc2rIsPfABRXWB

Your personal brand has the power to create impact and legacy—so why let it stay invisible?I’m hosting a FREE live maste...
12/17/2024

Your personal brand has the power to create impact and legacy—so why let it stay invisible?

I’m hosting a FREE live masterclass, *The PR Power Blueprint: How to Elevate Your Personal Brand Using Proven PR Strategies*, and I’d love for YOU to join me!

Learn how to:

✔️ Amplify your voice and stand out.
✔️ Share your story in a way that connects and converts.
✔️ Use PR to build credibility and visibility.
This is your chance to take your brand from unnoticed to unforgettable—don’t miss it!

Save your spot now: https://lnkd.in/gJVZupHX

Let’s make your brand shine!

Journalist and Health Writer friends! I am putting on the LARGEST Biohacking event of the century!!! Do you want to come...
12/06/2024

Journalist and Health Writer friends! I am putting on the LARGEST Biohacking event of the century!!! Do you want to come and interview people like RFK Jr., Dana White, Dave Asprey, Dr. Daniel Amen? I have the top 300 biohackers in the world, in one room for 3 hours on a red carpet. They are there for YOU to interview!

When: December 15th at 6:30 pm
Where: Las Vegas

Details can be found here: https://lnkd.in/gKwf55_9

If you want a press pass, please DM me or email me at [email protected]

This is HUGE! We will be talking about MAHA, Biohacking, and debuting a world premier of the largest biohacking documentary on Amazon EVER!!!

You do NOT want to miss this event!!! If you cannot make it, we do have a house reporter Madison Broadsky who can take questions for you and sent videos back to you

Your personal brand has the power to create impact and legacy—so why let it stay invisible?I’m hosting a FREE live maste...
11/20/2024

Your personal brand has the power to create impact and legacy—so why let it stay invisible?

I’m hosting a FREE live masterclass, The PR Power Blueprint: How to Elevate Your Personal Brand Using Proven PR Strategies, and I’d love for YOU to join me!

𝗟𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘁𝗼:

✅Amplify your voice and stand out.
✅Share your story in a way that connects and converts.
✅Use PR to build credibility and visibility.

This is your chance to learn to take your brand from unnoticed to unforgettable—don’t miss it!

𝐒𝐚𝐯𝐞 𝐲𝐨𝐮𝐫 𝐬𝐩𝐨𝐭 𝐧𝐨𝐰 & 𝐑𝐞𝐠𝐢𝐬𝐭𝐞𝐫 𝐓𝐨𝐝𝐚𝐲!

https://us02web.zoom.us/meeting/register/tZYlc-Gtqz4vGNzfJCqOgDxRmk7P6vcAuzyW

Let’s make your brand shine!

Happy Publicist Day! 📺 Our team is hustling even during the hectic week before the Election, and we just secured a segme...
10/30/2024

Happy Publicist Day! 📺 Our team is hustling even during the hectic week before the Election, and we just secured a segment with the TODAY Show this afternoon! 🎉

During this typically quieter time for publicists, it's a great opportunity to connect with clients, realign strategies, and show love to our producer friends navigating the chaos. 🙌 We appreciate and support you, journalists and producers – we're in this together! 💪

At Leverage with Media PR, a Female Owned, Led, and Run agency, we thrive on creativity, passion, and teamwork. We're dedicated to delivering top-notch results for our clients every single day. 🌟 Proud to be recognized as an Inc. Magazine. POWER PARTNER – a testament to our hard work and commitment! 🏆

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