Lauren Cobello

10/10/2025

Wonder why your competitors are getting noticed and you aren't?

10/03/2025

Let's Talk.....Every CEO Needs a Personal Brand...

The CEOs who dominate their industries aren’t just running companies, they’re leading conversations.

In today’s media landscape, people don’t connect with faceless corporations. They connect with people.

If you’re a CEO without a strong personal brand, you’re leaving opportunity on the table:
*Trust: Investors, employees, and customers want to know you before they buy into your vision.
*Visibility: A compelling personal brand opens doors to top-tier media, podcasts, and speaking opportunities that your company alone may never access.
*Influence: When you own your story, you shape the narrative around your business instead of leaving it to others.

At Leverage with Media PR, we’ve built an entire practice around helping CEOs transform from “best-kept secret” into sought-after thought leaders. From securing national media and high-impact podcasts to building strategic PR campaigns, our work ensures your voice doesn’t just echo, it leads.

If you’re serious about scaling your company, inspiring trust, and creating lasting impact, start with your personal brand.

It’s not optional anymore, it’s the growth engine that powers everything else.

Curious how to build your own? Set up a call https://leveragewithmedia.com/contact-us/

09/24/2025

Stop wasting time on outdated strategies.

These 8 AI tools will supercharge your personal brand and save you 15 hours a week:

1. Grammarly: Write like a pro
Ex*****on: Instantly enhance your writing quality. Grammarly's AI analyzes your text for clarity and engagement. → Example: Revamped my LinkedIn posts, boosting interactions by 30%.

2. Canva: Design with ease
Ex*****on: Create stunning visuals without graphic design skills. Use AI-generated templates to maintain brand consistency. → Personal insight: My branded posts now stand out, attracting 50% more views.

3. : Transform text to video
Ex*****on: Convert blog posts into engaging videos. AI selects images and music to match your content. → Case study: My video content led to a 40% increase in audience retention.

4. Brand24: Monitor your mentions
Ex*****on: AI tracks your online presence, providing insights into brand perception. → Example: Identified a trending topic and joined the conversation, gaining 200 new followers.

5. Copy.aii: Craft compelling copy
Ex*****on: Generate persuasive copy for ads, emails, and social media. AI suggests variations to test. → Observation: A/B testing boosted my ad conversion rate by 25%.

6. Hootsuite: Automate your posts
Ex*****on: Schedule and manage content across platforms. AI analyzes the best times to post. → Personal insight: Freed up 10 hours weekly, focusing more on strategy than ex*****on.

7. BuzzSumo: Discover trending content
Ex*****on: AI identifies top-performing content in your niche. Use insights to create relevant posts. → Example: Leveraged trending topics to double my engagement rate.

8. Crystal Knows: Tailor your communication
Ex*****on: AI analyzes personality traits to customize your messaging. → Result: Personalized emails improved response rates by 35%, strengthening client relationships.

Unleash the power of AI and watch your personal brand thrive.

07/30/2025

You might know me from my days as a frugal living expert - helping people stretch their dollars and build better financial futures.

What most people don’t know?

That media exposure became my real superpower - and ultimately helped me build a 7-figure PR agency from the ground up.

Now, I’m showing other founders and creatives how to do the same.

I pulled together the exact checklist I use to get clients featured in top-tier media like Forbes, The Wall Street Journal, and Entrepreneur - and for the first time ever, I’m giving it away for free.

Want the PR Bundle?

Fill out this quick form and you’ll get it right away:

👉 https://forms.gle/tjaa43yaFojMrwsP7

(And let’s just say… this is just the beginning of what I’ll be teaching 👀)

07/29/2025

If you’re not leveraging earned media, you’re already behind.

AI has changed the rules of visibility — and marketing as we know it. The brands dominating AI-driven search aren't the ones spending the most — they're the ones being talked about by credible sources.

New data shows 90% of AI-generated search results come from real, earned media:
✅ Interviews
✅ News features
✅ Expert quotes

Not press releases. Not ads. Not paid posts.
If your name isn’t in trusted outlets, AI likely won’t see you.

This is your wake-up call.
The future of digital visibility is earned media, and most people have no idea how fast it's shifting.

Want to make sure your brand shows up where it counts? Let’s talk.

07/22/2025

Authors, listen up.
If you’re still thinking traditional PR is the move for your book launch… you’re missing the wave.

We’re talking Podcast Tours — not just interviews, but full-on media blitzes in cities like L.A., Vegas, NYC, Florida, and Scottsdale.

And we’re not talking small shows. Think:

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This is the new media strategy — and yes, there’s an art to it.
Booking podcasts isn’t like pitching press. It’s cold outreach, producer relationships, compelling storytelling, and relentless positioning.

We don’t just launch books.
We launch voices that move the culture.

Want to know how we’re getting our clients in front of millions?

Tap in.

07/13/2025

I just joined ! My intention for this 10-day journey is to learn what triggers my happiness!

Join me—and let’s find out what truly makes us happy, together.

The Happiness Experiment Challenge

07/13/2025

We are so excited!!! Carl B Barney is a Barnes & Noble Best Seller!!

The Happiness Experiment is officially a Barnes & Noble Bestseller!

We are proving over and over that happiness isn't random - it's intentional. The fact that thousands of you are reading and applying it is such a reward.

So many of you have already joined my upcoming 10-Day Happiness Experiment Challenge - THANK YOU for that! Thank you for supporting the vision.

If you haven't started your Happiness Plan yet, now's the time!

✅ Challenge begins July 20th

07/11/2025

You won’t believe what happened on Day 2 of Carl Barney’s book tour!

It started with a national TV segment in New York City—sharing bold message () with millions of viewers.

Then we headed straight to Times Square, NY, where his massive billboard lit up the skyline — a dream-come-true moment.

We stopped into on Fifth Avenue… and there it was: Carl’s book on the shelf on pub day. A surreal milestone.

The day ended with a LIVE launch event featuring powerhouses , , and — a conversation packed with wisdom, energy, and insight.

Grab your copy of the book in-store at or from the link in bio!

07/02/2025

Tired of PR agencies that just don’t get it?

I’ve been there. Hired the “best.” Spent the money. Got… nothing.

I built a million-dollar brand, wrote bestselling books, and spent years on TV.
But when it came to hiring PR? It was a total disconnect.

So I did what entrepreneurs do—I fixed the problem.

That’s why I started : a PR agency built by entrepreneurs, for entrepreneurs.

We’ve been in the trenches. We’ve built our own brands.

We know how to turn your book into a business, your story into spotlight, and your message into media.

It was such an honor to join ’s Office Hours alongside other purpose-driven founders and share this mission.

Because here’s the truth:
Your message matters. But only if the right people hear it.

Ready for PR that gets you? Let’s talk.

06/19/2025

Authors: It’s time to rethink your launch strategy. If you're still relying on traditional PR to sell your book… you're already behind.

The future? Podcast Tours.

Not just interviews — strategic media blitzes in key cities like L.A., NYC, Vegas, Florida, and Scottsdale.

We’re talking about placements on major platforms like: 🎙️ The Skinny Confidential 🎙️ Joe Rogan 🎙️ Theo Von 🎙️ Candace Owens

This isn’t your typical press pitch. It’s cold outreach. Producer connections.

Storytelling that sticks.

We don’t just launch books — we launch voices. Want to know how our authors are getting in front of millions of listeners? Let’s talk.

06/03/2025

EXCLUSIVE FIRST LOOK!

The Sound of Freedom book by Paul Hutchinson just landed in my office—and I’m beyond excited!

If the movie moved you, wait until you dive into these powerful pages. So many important and timely topics covered.

Want an advance reader copy?

Want Paul on your podcast?

Let me know!

Huge congrats to Paul—your hard work shines through. Let’s get this to the New York Times Bestseller list!