Lauren Cobello

Lauren Cobello Founder and CEO of Leverage with Media PR
3x Best-Selling Author
As seen on Rachael Ray. TODAY, GMA,

11/26/2025

Your competitors aren’t better than you — they’re just louder.
A strong personal brand changes that.

11/24/2025

Important if you want to show up in chat GPT!

11/17/2025

If you are author, here is the top mistake I see people make…

11/10/2025

If you keep waiting for the “perfect moment” to get visible… you’re going to watch someone else take the opportunities meant for you.
Let’s fix that.
Here is how to NewsJack every opportunity!

It’s Pub Day for one of our Authors Devon Kuntzman! Congratulations to our client Devon on the official release of her n...
10/21/2025

It’s Pub Day for one of our Authors Devon Kuntzman!

Congratulations to our client Devon on the official release of her new book, Transforming Toddlerhood!

Devon’s mission has always been to help parents go from surviving to thriving during the toddler years, and now her powerful tools, stories, and mindset shifts are all in one transformative guide.

This isn’t just another parenting book, it’s a movement toward connection, calm, and confidence for parents everywhere. I wish I had this book when I was raising my kids!!

Grab your copy today at transformingtoddlerhood.com!

10/10/2025

Wonder why your competitors are getting noticed and you aren't?

Let's Talk.....Every CEO Needs a Personal Brand...The CEOs who dominate their industries aren’t just running companies, ...
10/03/2025

Let's Talk.....Every CEO Needs a Personal Brand...

The CEOs who dominate their industries aren’t just running companies, they’re leading conversations.

In today’s media landscape, people don’t connect with faceless corporations. They connect with people.

If you’re a CEO without a strong personal brand, you’re leaving opportunity on the table:
*Trust: Investors, employees, and customers want to know you before they buy into your vision.
*Visibility: A compelling personal brand opens doors to top-tier media, podcasts, and speaking opportunities that your company alone may never access.
*Influence: When you own your story, you shape the narrative around your business instead of leaving it to others.

At Leverage with Media PR, we’ve built an entire practice around helping CEOs transform from “best-kept secret” into sought-after thought leaders. From securing national media and high-impact podcasts to building strategic PR campaigns, our work ensures your voice doesn’t just echo, it leads.

If you’re serious about scaling your company, inspiring trust, and creating lasting impact, start with your personal brand.

It’s not optional anymore, it’s the growth engine that powers everything else.

Curious how to build your own? Set up a call https://leveragewithmedia.com/contact-us/

09/24/2025

Stop wasting time on outdated strategies.

These 8 AI tools will supercharge your personal brand and save you 15 hours a week:

1. Grammarly: Write like a pro
Ex*****on: Instantly enhance your writing quality. Grammarly's AI analyzes your text for clarity and engagement. → Example: Revamped my LinkedIn posts, boosting interactions by 30%.

2. Canva: Design with ease
Ex*****on: Create stunning visuals without graphic design skills. Use AI-generated templates to maintain brand consistency. → Personal insight: My branded posts now stand out, attracting 50% more views.

3. : Transform text to video
Ex*****on: Convert blog posts into engaging videos. AI selects images and music to match your content. → Case study: My video content led to a 40% increase in audience retention.

4. Brand24: Monitor your mentions
Ex*****on: AI tracks your online presence, providing insights into brand perception. → Example: Identified a trending topic and joined the conversation, gaining 200 new followers.

5. Copy.aii: Craft compelling copy
Ex*****on: Generate persuasive copy for ads, emails, and social media. AI suggests variations to test. → Observation: A/B testing boosted my ad conversion rate by 25%.

6. Hootsuite: Automate your posts
Ex*****on: Schedule and manage content across platforms. AI analyzes the best times to post. → Personal insight: Freed up 10 hours weekly, focusing more on strategy than ex*****on.

7. BuzzSumo: Discover trending content
Ex*****on: AI identifies top-performing content in your niche. Use insights to create relevant posts. → Example: Leveraged trending topics to double my engagement rate.

8. Crystal Knows: Tailor your communication
Ex*****on: AI analyzes personality traits to customize your messaging. → Result: Personalized emails improved response rates by 35%, strengthening client relationships.

Unleash the power of AI and watch your personal brand thrive.

You might know me from my days as a frugal living expert - helping people stretch their dollars and build better financi...
07/30/2025

You might know me from my days as a frugal living expert - helping people stretch their dollars and build better financial futures.

What most people don’t know?

That media exposure became my real superpower - and ultimately helped me build a 7-figure PR agency from the ground up.

Now, I’m showing other founders and creatives how to do the same.

I pulled together the exact checklist I use to get clients featured in top-tier media like Forbes, The Wall Street Journal, and Entrepreneur - and for the first time ever, I’m giving it away for free.

Want the PR Bundle?

Fill out this quick form and you’ll get it right away:

👉 https://forms.gle/tjaa43yaFojMrwsP7

(And let’s just say… this is just the beginning of what I’ll be teaching 👀)

07/29/2025

If you’re not leveraging earned media, you’re already behind.

AI has changed the rules of visibility — and marketing as we know it. The brands dominating AI-driven search aren't the ones spending the most — they're the ones being talked about by credible sources.

New data shows 90% of AI-generated search results come from real, earned media:
✅ Interviews
✅ News features
✅ Expert quotes

Not press releases. Not ads. Not paid posts.
If your name isn’t in trusted outlets, AI likely won’t see you.

This is your wake-up call.
The future of digital visibility is earned media, and most people have no idea how fast it's shifting.

Want to make sure your brand shows up where it counts? Let’s talk.

07/22/2025

Authors, listen up.
If you’re still thinking traditional PR is the move for your book launch… you’re missing the wave.

We’re talking Podcast Tours — not just interviews, but full-on media blitzes in cities like L.A., Vegas, NYC, Florida, and Scottsdale.

And we’re not talking small shows. Think:

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This is the new media strategy — and yes, there’s an art to it.
Booking podcasts isn’t like pitching press. It’s cold outreach, producer relationships, compelling storytelling, and relentless positioning.

We don’t just launch books.
We launch voices that move the culture.

Want to know how we’re getting our clients in front of millions?

Tap in.

I just joined  ! My intention for this 10-day journey is to learn what triggers my happiness!Join me—and let’s find out ...
07/13/2025

I just joined ! My intention for this 10-day journey is to learn what triggers my happiness!

Join me—and let’s find out what truly makes us happy, together.

The Happiness Experiment Challenge

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Pulaski, NY

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