Pullman Radio's Better Advertising Blog

07/22/2024

This morning Bill and Evan discussed Pullman Building Supply's decision to close the store and the void it will leave in Pullman, not only for hardware and building supplies but also for equipment rentals and small engine service. Worth a listen: http://pullmanradio.com/wp-content/uploads/DJB_19-762.mp3

The Garretts invested a lot to bring that store to Pullman and its closure amounts to cutting their losses, a difficult business decision, if inescapable. I, for one, wish them well and thank them for trying to make a go of it here. Big loss for the Pullman community.

02/19/2024

Plagiarism checking apps. Intellectual property theft and copyright infringement were bad enough before AI. Today...ugh. I learned about these tools today from the Small Market Radio Newsletter and thought it worthwhile to share them.

Do you strive to produce original, well-researched, and unique content for your clients? Take advantage of these tools!

02/19/2024

The Rush Limbaugh few knew...

Rush quietly and often anonymously gave much of his fortune to many worthy causes. He didn’t want that soft side of him to become public – he had an image to maintain.

01/28/2024

Curiosity and humility: the secret of Sam Walton's success.

This article first appeared in the Archbridge Institute’s American Originals Series. The most important principles of retailing are quite simple: No American has better understood these ideas and put them into practice than Sam Walton and, even after his passing, his company, Walmart.  During the...

01/25/2024

What do you think?

That’s the provocative question posed by Gordon Borrell and Corey Elliott in Borrell Associates’ latest Local Marketing Trends Podcast, which features an interview with Erica Farber, the outbound President &

01/23/2024

RIP Charles Osgood, one of broadcast's classiest guys.

08/19/2023

“I was born with this unlucky sneeze, And what is worse I came into the wrong way round.

Pundits all agree that I'm the reason why, My father fell into the village pond, And drowned.

I was born... un-der a bad sign! Everybody worries 'bout my sneeze. Achew!”

This tune would soon become the most famous theme music in motion picture history, instantly recognizable by most people after the first seconds.

“That’s really creative—I like it!” For an ad writer, getting that kind of reaction to a new spot or campaign idea brings joy-joy feelings. But what makes someone creative? Is it …

12/05/2022

"Rainier: A Beer Odyssey" is an independent feature documentary in the works. It all started when Tacoma's Peterson Bros. 1111 owners Justin and Robby Peterson got to chatting with filmmaker Isaac Olsen.

11/08/2022

"Talk radio’s emergence began in 1987, when President Reagan, a broadcaster in his youth, repealed 1949’s Fairness Doctrine. The move opened the airwaves to everybody; stations no longer had to program for government bureaucrats at the expense of the audience." (NY Sun)

Want to know the reason for talk radio's 35-year track record of success? It's the audience, pure and simple.

Rush Limbaugh didn't force anybody to listen to him. He provided information, entertainment, and an uncomplicated proud-to-be-an-American perspective that attracted listeners to him - by the tens of millions.

No coercion. No bribery. Nothing but the opportunity provided in the land of opportunity and talent (on loan from God).

If the right performs better at it, the left would be wise to ask why, and not blame the messengers for losses at the ballot box.

10/04/2022

From OnTheFarmRadio.com

DOSWELL, VA—Culpeper gardener Paul Jarosh’s 103-pound butternut squash smashed a world record at the recent State Fair of Virginia Giant Vegetable Competition. The squash weighs almost 40 pounds more than the current entry in Guinness Book of World Records, and 20 pounds more than the standing r...

09/01/2022

Listen to this. No, seriously listen.
If The Catheter Hut and Nearsighted Al’s Pistol Range can do it, so can you.

08/13/2022

Stop giving your money to corporations that hate you. Give it to me instead.