02/12/2025
How consistent are you on social media? The algorithms are oftentimes a mystery, but one thing seems common sense about them: they tend to reward consistent posting. Now, there's obviously much more to social media strategy then churning out posts, such as writing engaging and meaningful copy; but if you're not reguarly engaging on these platforms, you can't expect the algorithms to spread your limited content.
That's like setting up a booth at a trade show and not manning it. Who's going to stop by? Maybe a few people if you have a nice booth. But if there's no one to greet and engage with potential customers, it's ultimately just a shell. And that's how many social media pages are today - essentially abandoned.
Social media is a great tool, but it won't work for you unless you put in the work.
