North Carolina Association of Broadcasters

11/12/2025

"...At least 70% of local advertisers are open to or comfortable with AI being used by their media or marketing partners, as long as it produces accurate work."

Artificial intelligence has gone from experiment to everyday tool for local advertisers. Borrell Associates says two-thirds of small and mid-sized businesses now use AI. Most rely on it for marketing,

11/10/2025

"Many journalists have... been left to wonder: Will A.I. replace journalism jobs in an already fast-shrinking market — or, rather, which jobs?"

A.I. has set off industrywide soul-searching about its potential and pitfalls.

11/07/2025

Given the number of teens unfamiliar with the ethics and standards of professional journalism, the report recommends parents and educators encourage students to interact with professional journalists or... encourage students to join journalism programs."

https://www.niemanlab.org/2025/11/biased-boring-chaotic-and-bad-a-majority-of-teens-hold-negative-views-of-news-media-report-finds/

11/06/2025

FCC’s Foreign Sponsorship ID Rules Webinar 11/19 at 1PM Eastern.

Learn practical steps on documentation, how to handle non-responses or refusals, and how to make proper on-air disclosures—so your station can stay compliant when the rules kick in.

https://us06web.zoom.us/meeting/register/acdBS5j-TQ2kIyRRruNrHw #/registration

11/03/2025

ICYMI: FCC’s Olivia Trusty Calls For Light Touch Approach To Broadcasters.

FCC Commissioner Olivia Trusty says decisions about free speech are best left to the marketplace, not the agency. Speaking at The Media Institute’s annual gala, she called for a “light

10/30/2025

"'The point is the FCC should be enforcing the public interest standard. That’s not a threat. That’s just something that Congress has asked us to do,' [Carr] said."

The FCC has opened multiple investigations into radio and TV broadcasters under Chair Brendan Carr. While critics say the unresolved cases are meant to pressure stations, Carr said this week

10/29/2025

A HUGE thank you to our "host with the most," former Panthers play-by-play voice Mick Mixon!

10/29/2025

Today we inducted WCNC's forecaster Larry Sprinkle into our Hall of Fame. Larry celebrated 40 years of broadcasting at WCNC Charlotte in 2025!

10/29/2025

Today we honored Stanley and Harriet "Sis" Kaplan, former owners of Big WAYS in Charlotte by inducting them into the NCAB Hall of Fame!

10/29/2025

Congratulations to Jerry Brown, winner of the 2025 Distinguished Service Award!

10/29/2025

Congratulations to our TV news winners!

WLOS ABC 13 for Outstanding Sports Story/Series
CBS 17 for Outstanding Hard News/Breaking Story and
WBTV News for Outstanding Newscast

10/29/2025

Huge kudos go out to our top television anchor Alicia Barnes of Queen City News along with our TV Community Involvement winner WECT News!