Exploring how brands and retailers can thrive in the future by being relevant in consumers minds.
Shopping behavior is changing from a world where consumers go to stores to get products to one where products come to consumers. Stores aren’t going away tomorrow, but the fundamental role of a retailer is going to change overtime to a physical location to a service that fits the product needs of a consumer whenever and wherever she chooses. What’s more, much of a future consumer’s product needs w
ith be anticipated and automated, moving towards a friction-free experience. The challenge for retailers and brands alike will be remaining relevant in a consumer’s mind. The combination of the decline of the store shelf coupled with the end of push advertising effectiveness will eliminate some brands and retailers while others will thrive like never before. The goal Retail Relevancy is to explore how brands and retailers can thrive in the future by being relevant in consumers minds, an objective which has always been the core of branding and is now more important than ever.
10/15/2024
Prices are starting to fall as consumers have been pushed by rising prices. This will challenge some brand trust, as some will have lost core customers who switched or stopped buying the category. Short-term gains are never worth broken trust.
Prices in segments of the U.S. economy, such as some imported goods, consumer electronics and gasoline, have deflated since September 2023.
10/05/2024
Apply an Emotional Lens to Your Programmatic Ad Buys [video]
I’m here with Josh Rosen, Co-Founder of Hotspex Media and Reticle AI.
Reticle™ helps advertisers leverage their brand insights and serve ads against placements that are emotionally aligned to their messaging.
VIDEO INTERVIEW ⬇️⬇️⬇️ Hotspex Media combines the head of a hold company with the heart of a boutique agency. The seasoned Hotspex team’s hands-on approach and proprietary emotional targeting helps their partners maximize ad impact through powerful emotional connections in order to ...
10/04/2024
Hey New Yorkers, wanna hang out Sunday afternoon???
John John Andrews and I will be there, and we’re looking forward to some RETURN ON RELATIONSHIP 🤗
STAY-TUNED for more deets 😎
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10/03/2024
Auto Insurance Aggregators ~via Jay Mandel
Great post via brilliant marketer Jay Mandel. I stay away from aggregators in general, but sadly also stayed with State Farm although they have been raising my premiums astronomically the past few years even though my record has been absolutely clean for decades and I have been leasing the same model car over and over for 20 or so years. I also need an umbrella policy and in FL they are one of the few that offer it and they require me to keep my auto with them to get it. Insurance in general is sadly a hustle all around, over paying, and difficulty in collecting.
Great post via brilliant marketer Jay Mandel . I stay away from aggregators in general, but sadly also stayed with State Farm although they have been raising my premiums astronomically the past few years even though my record has been absolutely clean for decades and I have been leasing the same mo
10/01/2024
SO DISAPPOINTED to see this!!! 😔
“PepsiCo to buy tortilla chip maker Siete Foods”
Another great, clean ingredients, product will bite the dust as soon as PepsiCo gets control.
Siete designs its tortilla chips and other products to meet dietary restrictions.
10/01/2024
Business Cards Offer a Valuable Opportunity to Build Connections
Business cards present a great opportunity for connection. It’s unfortunate that so many foolishly think they are outdated…. but as always with something overlooked, a great opportunity presents itself for those who understand the value.
Business cards present a great opportunity for connection. It’s unfortunate that so many foolishly think they are outdated…. but as always with something overlooked, a great opportunity presents itself for those who understand the value. In today’s digital age, business cards may seem like a r...
09/29/2024
Hey Jeanniey Walden and Thrifty Ice Cream 🥰
LOVE my hat… RETURN ON RELATIONSHIP
09/26/2024
Champion Interview with Brian Solis: Futurist, Digital Anthropologist, and Best Selling Author
Brian is a colleague, who although I have not seen him since before the pandemic, I consider a dear friend. I always loved being on stage with him as I most often agreed with his always well researched ideas, and analytical mind, but also challenged with what I felt in my gut or learned from my observations and personal engagement.
"In this Champion Interview, Brian Solis shares insights on career transitions, emphasizing authenticity and empathy in connections. He discusses balancing performance and genuine connection in the digital realm, stressing adaptation to resonate in a fast-paced world. Brian delves into creativity's role in a fulfilling career, advocating risk-taking and self-trust. Addressing marketing challenges, he underscores genuine connection on varied platforms. Reflecting on personal transformation, Brian advocates perseverance, gratitude, and positive self-talk. He highlights the value of new leadership and personal growth through openness and embracing uncertainty."
Brian is a colleague, who although I have not seen him since before the pandemic, I consider a dear friend. I always loved being on stage with him as I most often agreed with his always well researched ideas, and analytical mind, but also challenged with what I f
09/24/2024
Wrote a business thing.
In today's retail landscape, the merging of physical and digital shopping is changing consumer expectations. Personalized, real-time experiences are now…
09/18/2024
How Things Change in Our Careers and Our Lives, and the Importance of Relationships… via Brand Innovators
Brand Innovators: Enjoy this inspiring from our Future of Retail & Commerce Tentpole event, featuring these powerful brand leaders: Jann Parish, Former CMO, Francesca’s, Alison Ehrmann, Former CMO, NomNomNow and Ted Rubin, who has been championing RETURN ON RELATIONSHIP since 2009.
Video minute 25:03: “If you can make everyone “Metaphorically Skip” with every interaction… YOU WIN!” ~Ted Rubin
VIDEO ⬇️⬇️⬇️ How Things Change in Our Careers and Our Lives, and the Importance of Relationships… via Brand Innovators Brand Innovators: Enjoy this inspiring from our Future of Retail & Commerce Tentpole event, featuring these powerful brand leaders: Jann Parish...
09/16/2024
What Holds You Back?
“It’s not who you are that holds you back, it’s who you think you’re not.” ~Denis Waitley
This quote has always been stuck in my head, “It’s not who you are that holds you back, it’s who you think you’re not,” as it highlights the power of self-perception in shaping our actions and decisions. I have learned that Attitude and Perspective… shape your Mindset.
“It’s not who you are that holds you back, it’s who you think you’re not.” ~Denis Waitley This quote has always been stuck in my head, “It’s not who you are that holds you back, it’s who you think you’re not,” as it highlights the power of self-perception in shaping our actions a...
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Shopping behavior is changing from a world where consumers go to stores to get products to one where products come to consumers. Stores aren’t going away tomorrow, but the fundamental role of a retailer is going to change overtime from a physical location to a service that fits the product needs of a consumer whenever and wherever she chooses. What’s more, much of a future consumer’s product needs will be anticipated and automated, moving towards a friction-free experience. The challenge for retailers and brands alike will be remaining relevant in a consumer’s mind. The combination of the decline of the store shelf, coupled with the end of push advertising effectiveness, will eliminate some brands and retailers while others will thrive like never before.
RETAIL RELEVANCY is an upcoming book by John Andrews and Ted Rubin that explores how brands and retailers can thrive in the future by being relevant in consumers minds, an objective which has always been the core of branding, and is now more important than ever.
#RetailRelevancy #FollowThePath... #NoLetUp!
The world of retail has been shifting beneath our feet – and it’s doing so because the digital age has fundamentally changed everything about how we live. It’s changed how we communicate, how we work, how we travel, and how we buy things. And just like the digital revolution that brought us to this point, there’s no turning back.
We’re already seeing these forces play out with the dominance of e-commerce companies like Amazon. Big-box stores are scrambling to change how they approach and provide products and services to consumers to compete and stay relevant. What’s more, much of a future consumer’s product needs are becoming anticipated and automated, moving towards a friction-free experience. This is beyond e-commerce; it’s ‘personal commerce’ that anticipates, reacts and satisfies consumer demand, often before the demand has fully materialised. For example, products like Nespresso are already well on the way to becoming fully automated in terms of consumer fulfilment. Innovative Nespresso brewers can track usage and place automatic orders based on minimum personal inventory levels, so that a user never runs out. Nespresso parent Nestlé is aggressively pursuing direct-to-consumer models across many parts of its portfolio.
So this fundamental shift in how we shop begs the question: if our products come to us when we need them, do we still need to go and get them?
“The entire shopping process will change in ways that no one will be able to predict. From branding and marketing to customer service and beyond, the purchase funnel itself will be forever altered.
This is the question that cuts to the heart of every retail brand’s relationship with its consumers going forward. And it’s not just about stores vs. eCommerce. The entire shopping process will change in ways that no one will be able to predict. From branding and marketing to customer service and beyond, the purchase funnel itself will be forever altered. The battle for relevancy in the consumer's mind will become intense as retailers, brands and third-party players battle for orders.
No doubt about it, shopping behaviour is changing from a world where consumers go to stores to get products, to one where products come to consumers. In fact, many things are changing along with our shopping habits, which is why my business partner, John Andrews (a total retail geek) and I (a total relationship geek) are writing a new book: Retail Relevancy.
Our goal in writing this book is to explore how brands and retailers can successfully navigate the shift in shopper behaviour that is happening right now. Granted, physical stores aren’t going away tomorrow. However, the fundamental role of a retailer is morphing from physical location to a service that fits the product needs of a consumer whenever and wherever he/she chooses. These new technologies are creating a real challenge for today’s retailers.
This isn’t science fiction, folks – it’s happening right now. It’s exciting, it’s thrilling, and it’s scary as hell! But stay calm… When Retail Relevancy is published you’ll know the secrets to staying ahead of the curve and creating brand value in the post-physical retail environment that’s just around the corner. Stay tuned!
![Apply an Emotional Lens to Your Programmatic Ad Buys [video]I’m here with Josh Rosen, Co-Founder of Hotspex Media and Re...](https://img3.medioq.com/421/568/1079121824215680.jpg)
