Retail Relevancy

10/15/2024

Prices are starting to fall as consumers have been pushed by rising prices. This will challenge some brand trust, as some will have lost core customers who switched or stopped buying the category. Short-term gains are never worth broken trust.

Prices in segments of the U.S. economy, such as some imported goods, consumer electronics and gasoline, have deflated since September 2023.

10/05/2024

Apply an Emotional Lens to Your Programmatic Ad Buys [video]

I’m here with Josh Rosen, Co-Founder of Hotspex Media and Reticle AI.

Reticle™ helps advertisers leverage their brand insights and serve ads against placements that are emotionally aligned to their messaging.

https://tedrubin.com/apply-an-emotional-lens-to-your-programmatic-ad-buys/

VIDEO INTERVIEW ⬇️⬇️⬇️   Hotspex Media combines the head of a hold company with the heart of a boutique agency. The seasoned Hotspex team’s hands-on approach and proprietary emotional targeting helps their partners maximize ad impact through powerful emotional connections in order to ...

10/04/2024

Hey New Yorkers, wanna hang out Sunday afternoon???

John John Andrews and I will be there, and we’re looking forward to some RETURN ON RELATIONSHIP 🤗

STAY-TUNED for more deets 😎
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10/03/2024

Auto Insurance Aggregators ~via Jay Mandel

Great post via brilliant marketer Jay Mandel. I stay away from aggregators in general, but sadly also stayed with State Farm although they have been raising my premiums astronomically the past few years even though my record has been absolutely clean for decades and I have been leasing the same model car over and over for 20 or so years. I also need an umbrella policy and in FL they are one of the few that offer it and they require me to keep my auto with them to get it. Insurance in general is sadly a hustle all around, over paying, and difficulty in collecting.

https://www.ror.online/blog/2024/10/2/auto-insurance-aggregators-via-jay-mandel

RETURN ON RELATIONSHIP ... !👊🏻

Great post via brilliant marketer Jay Mandel . I stay away from aggregators in general, but sadly also stayed with State Farm although they have been raising my premiums astronomically the past few years even though my record has been absolutely clean for decades and I have been leasing the same mo

10/01/2024

SO DISAPPOINTED to see this!!! 😔

“PepsiCo to buy tortilla chip maker Siete Foods”

Another great, clean ingredients, product will bite the dust as soon as PepsiCo gets control.

STOCK UP NOW! 😔

https://www.cnbc.com/amp/2024/10/01/pepsico-to-buy-siete-foods.html

Siete designs its tortilla chips and other products to meet dietary restrictions.

10/01/2024

Business Cards Offer a Valuable Opportunity to Build Connections

Business cards present a great opportunity for connection. It’s unfortunate that so many foolishly think they are outdated…. but as always with something overlooked, a great opportunity presents itself for those who understand the value.

https://tedrubin.com/business-cards-offer-a-valuable-opportunity-to-build-connections/

RETURN ON RELATIONSHIP…

Business cards present a great opportunity for connection. It’s unfortunate that so many foolishly think they are outdated…. but as always with something overlooked, a great opportunity presents itself for those who understand the value. In today’s digital age, business cards may seem like a r...

09/29/2024

Hey Jeanniey Walden and Thrifty Ice Cream 🥰

LOVE my hat… RETURN ON RELATIONSHIP

09/26/2024

Champion Interview with Brian Solis: Futurist, Digital Anthropologist, and Best Selling Author

Brian is a colleague, who although I have not seen him since before the pandemic, I consider a dear friend. I always loved being on stage with him as I most often agreed with his always well researched ideas, and analytical mind, but also challenged with what I felt in my gut or learned from my observations and personal engagement.

"In this Champion Interview, Brian Solis shares insights on career transitions, emphasizing authenticity and empathy in connections. He discusses balancing performance and genuine connection in the digital realm, stressing adaptation to resonate in a fast-paced world. Brian delves into creativity's role in a fulfilling career, advocating risk-taking and self-trust. Addressing marketing challenges, he underscores genuine connection on varied platforms. Reflecting on personal transformation, Brian advocates perseverance, gratitude, and positive self-talk. He highlights the value of new leadership and personal growth through openness and embracing uncertainty."

https://www.ror.online/blog/2024/9/25/champion-interview-with-brian-solis-futurist-digital-anthropologist-and-best-selling-author-via-brian-sol

RETURN ON RELATIONSHIP ... !👊🏻

Brian is a colleague, who although I have not seen him since before the pandemic, I consider a dear friend. I always loved being on stage with him as I most often agreed with his always well researched ideas, and analytical mind, but also challenged with what I f

09/26/2024

PERFECTLY STATED!

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09/24/2024

Wrote a business thing.

In today's retail landscape, the merging of physical and digital shopping is changing consumer expectations. Personalized, real-time experiences are now…

09/18/2024

How Things Change in Our Careers and Our Lives, and the Importance of Relationships… via Brand Innovators

Brand Innovators: Enjoy this inspiring from our Future of Retail & Commerce Tentpole event, featuring these powerful brand leaders: Jann Parish, Former CMO, Francesca’s, Alison Ehrmann, Former CMO, NomNomNow and Ted Rubin, who has been championing RETURN ON RELATIONSHIP since 2009.

Video minute 25:03: “If you can make everyone “Metaphorically Skip” with every interaction… YOU WIN!” ~Ted Rubin

https://tedrubin.com/how-things-change-in-our-careers-and-our-lives/
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VIDEO ⬇️⬇️⬇️ How Things Change in Our Careers and Our Lives, and the Importance of Relationships… via Brand Innovators Brand Innovators: Enjoy this inspiring from our Future of Retail & Commerce Tentpole event, featuring these powerful brand leaders: Jann Parish...

09/16/2024

What Holds You Back?

“It’s not who you are that holds you back, it’s who you think you’re not.” ~Denis Waitley

This quote has always been stuck in my head, “It’s not who you are that holds you back, it’s who you think you’re not,” as it highlights the power of self-perception in shaping our actions and decisions. I have learned that Attitude and Perspective… shape your Mindset.

https://tedrubin.com/what-holds-you-back__

“It’s not who you are that holds you back, it’s who you think you’re not.” ~Denis Waitley This quote has always been stuck in my head, “It’s not who you are that holds you back, it’s who you think you’re not,” as it highlights the power of self-perception in shaping our actions a...