Spin It Social

Your business may open and close at a certain time of the day, but what people are saying about it and your industry, and rest assured they are talking, goes on day and night all around the world. So if this is the case, shouldn’t you be listening to and engaging them? Social Media/Visual Consultant for Life Reimagined
AARP, Life Reimagined
July 2013 – Present (9 months)
Develop social media outre

ach strategy

Advise on social media “best practices”

Build active brand ambassador network

Create buzz for Life Reimagined across all social media platforms at large

Lead advisor for development of strategy and content for Life Reimagined executive leadership social media presence

Lead advisor on research, selection, and acquisition of stock imagery for use with newly developed LifeMap app

Involved in leading focus group for Life Reimagined at AARP Life at 50+ event, Atlanta 2013. Introduced and explained Life Reimagined’s new LifeMap app to participants

Involved in coordinating/implementing social media efforts and creating content and visuals (inclusive of event photography) for Life Reimagined at AARP Life at 50+ event, Atlanta 2013

Advise on best practices for use of photography -- including rights

Build active network of photography, digital, and visual contributors for Life Reimagined


CEO, Social Media Specialist and Consultant
Spin It Social, LLC
June 2013 – Present (10 months)Ramsey, NJ
In April 2009, after a long-standing career at The New York Times, where I served as a supervising photo editor and communications specialist, I decided to dive into the field of Social Media. Never did I think that after living, eating and breathing a 24/7, 365 days a year news cycle, would I end up in a field that would rival it. Social Media is a beast, and the cycle never stops. So if this is the case, shouldn’t you be putting out great creative content, and most of all, listening to and engaging them? I was born with the gift of gab, but being a total extrovert does not guarantee that one will be successful in engaging people on Facebook and Twitter, or any other platform. As I always say, social media is a combination of psychology, sociology, marketing, and all around people skills 101. One can have all the bells and whistles in the world, including an ultra slick website, but simply put, there is no substitute for great creative content and quality engagement with the public at large. Thus the name, Spin It Social. I can take anything, spin it, and make it social. Social Media Clients include:

The Photo Brigade -- Feb. 2014 to Present: A community formed for freelance photographers to showcase their work to a larger audience of photographers and photo lovers through social media. http://thephotobrigade.com/

Donatella Lorch -- Feb. 2014 to Present: Writer, producer, researcher, media trainer, filmmaker, consultant in public relations. Former New York Times foreign correspondent and a former correspondent for NBC News and Newsweek. Now based in Nepal. http://tangledjourneys.com/