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Triality integrates virtual production into the content creation process...

13/05/2024

Coming to screens near you. We’re excited to start unveiling our 15-part ad campaign produced this spring with the amazing team at for Blue Delta Jeans!

See our instagram for crew credits

24/04/2024

As problem solvers, sometimes that means writing our own custom code for Unreal Engine or balancing budgets to get more value on screen. Other times that means looking at an existing tool in a new way...

On most productions we have a special wireless receivers and headphones called "camera hops" so our director and clients can hear the actual audio that is being recorded. That's super helpful when video village might be yards away from the actors.

But, last week on an interview-based project, we didn't have that tool in the kit and client wanted to work on the other side of set for the day while still staying in the loop. So, instead of just saying they were out of luck and it was out of scope, we repurposed one of our radio headsets and hung it from the boom pole with the channel open so anyone on coms could hear the subject.

27/03/2024

Problem: We needed to produce an entire 16-part video campaign in 4 different cities and travel across 3 different states… in a week.

Solution? We kicked our organization machines at Triality into high gear and pulled on some of the absolutely best people for the project to create a custom-tailored team for the scope and needs of the project. Crew on this one came from our home base in Raleigh, Boone, Los Angeles, St Louis, Louisville, and Mississippi!

Now that we’re wrapping up post this week (within a month of production and 2 months from kickoff), you might see some good looking jeans on screens near you and we can’t wait to share some of the final commercials here soon!

Huge shout out to Gil Templeton and Dan Draper and the wizards at wmHarper and Brandbosshq on this one again. Collaborating with agencies who are creative, good at what they do, and value the work of filmmakers and specialists is our favorite way to make commercial content and these guys excel at all 3 of those.

Find a credits list on our Instagram!

25/03/2024

Problem: Go-od Consulting needed to film 6 multi-cam'd video episodes for a training course in a single day of production. And, we didn't want them all to look the same.

Solution: We used our LED stage at Triality to create a set of unique environments and simple sets that matched the feeling of their brand! Then with some strategic scripting and planning, we streamlined our setups and designed angles to capture our multi-cam needs simultaneously without breaking the parallax tracking for the main camera.

If your organization could benefit from world-class leadership training and coaching, definitely reach out to June, Toula, and the team at Go-od https://go-odconsulting.com

01/03/2024

Problem: We needed a super specific kitchen look for a brand's CTV spot... on an ultra-fast turnaround

Solution? We used virtual production at our Triality LED stage! And since the creative was incredibly simple for this concept with locked off shots, we used and to generate a static background card and combined that with a bit of foreground set dec and lighting to blend the look. Stay tuned for the full results later this month!

Interested in virtual production solutions for your story? Connect with us at trialitystudios.com about when it could be a tool for your project!

09/02/2024

Diligent concepting and visualization is one of the most important parts of a pre-production pipeline to communicate with all the stakeholders at the table, especially in pipelines. For us, that starts with sketches and to quickly get ideas on the page. Here are some initial pieces and final frames we developed for ShareFile and their recent 75-minute-long customer event that we filmed entirely with virtual production!

Have ideas for ways you want to use virtual production but don’t know where to start? We’d love to help you strategize creative visions for your next stories and ways to use this rapidly advancing technology. Message us here or connect on our website at trialitystudios.com

24/01/2024

It's amazing what a difference working with collaborative partners makes. This week Triality is finishing post on a hilarious character-driven TV spot for wmHarper. From the initial brief to production to how we're wrapping delivery, shaping ex*****on on this spot and making space to experiment with them has been one of our favorite projects. They're constantly bringing incredibly captivating creative energy to their clients and we can't wait to share the finished piece. In the meantime, shout out to our fantastic NC-based crew on this one for braving the Carolina winter chill. Credit tags on Triality's Instagram! Go give these fine craftsmen a follow.

19/01/2024

“We want to visually go inside our brand” - That was part of the mission when we dove into ShareFile's first ever virtual customer event that aired this week. Through close collaboration with ShareFile’s leadership and their agency PAN Communications, we designed and executed production and post on a 75-minute program filmed entirely with virtual production on our LED wall to do just that. Through we transport viewers inside different corners of ShareFile's new logo where each executive presents from their own custom digital set.

See the finished event and learn about how ShareFile is evolving to deliver more for your business at https://www.sharefile.com/sharenext/speaker-videos And, follow along here as we begin expanding and 's only commercial virtual production studio over the coming months!

09/01/2024

Welcome! We're excited to share this journey with you as The 541 Co. and Creative Visions join together to expand and level-up our production capabilities both in a new LED studio and on location. If you'd like a sneak peak of what's in store, learn more at trialitystudios.com or message here and we'd love to show you what's coming soon...

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