Critical Mass Creative

Critical Mass Creative A subsidiary of Overunity Capital specializing in developing intangible assets in the digital domain.

Our organization is primarily focused on building advertising and marketing solutions for highly targeted audiences. Studies have shown repeatedly that online video is the best communication medium behind face to face interactions. We leverage this communications tool for our clients using paid social media platforms (Facebook, Instagram, YouTube and LinkedIn. We link all of the organic & paid dig

ital assets into a centralized hub to systematize and automate our processes. This centralized hub is our proprietary artificial intelligence platform known as perpetuity.ai. I leverage data, analytics & volumetric creative at scale on FB IG YT & LI to build profitable brands.

1. CMC helps local businesses reclaim lost revenue locked within underperforming FB, IG, YT & LI profiles.

2. CMC "rehabs" these digital properties & transforms them into infinitely renewable (evergreen) revenue-generating resources with professionally produced omnichannel volumetric content solutions.

3. CMC accomplishes this without overwhelming them with huge time investments, tech learning curves, or adverse impacts on operating costs.

4. CMC batch creates a year of branded video content in 1-2 days and bulk schedules publication thereby automating its distribution with systems & processes based on data harvested from the client's target audience & predictive analytics.

5. CMC clients acquire a turnkey, end to end, scalable brand awareness and client acquisition solution, built on Key Performance Indicators (KPIs) & clearly defined outcome metrics tied directly to their unique brand.

6. CMC clients invest in themselves, secure in the knowledge they are buying performing business assets that yield measurable results.

7. CMC clients realize more predictability in their business due to the clarity provided by staging strategically blueprinted revenue-generating vehicles that drive cashflow using psychographic information, and then deploying tactics built on market intelligence & designed around a tailor-fit solution for the client's business.

8. CMC clients thereby use their digital presence to self-fund businesses operating expenses, giving them more time and money freedom to work ON the business, not IN the business. Digital Asset Management Consulting, Video Marketing, Paid Social Media Advertising & Client Acquisition Specialist

07/14/2023

New rebrand & 2023 client reel coming August 1, 2023.

Critical Mass Creative is almost ready to shift into the next chapter /phase of its ongoing evolution.

Ai is here. Online Digital Sales are exploding.

Back when this operation was conceived and implemented it was a very different landscape in 2012.

The Mayan Calendar may have been right. The world as we once knew it ended forever making way for this one.

As we shift our business model with the times, we will now focus on digital product sales & corporate/high net worth individual consulting by 2024.

Most of the services we offer will move toward the digital products model and online course & education sphere.

Thank you to all who have supported my dream to see how far the rabbithole went in the digital marketing, online branding and ecommerce world.

Wait till ya see the fruits of all the labor and planning that went into the rebrand.

Tomorrows leaders will be powered by Critical Mass Creative's core philosophies:

• Communication
• Representation
• Differentiation
• Ideation
• Creation
• Innovation
• Implementation
• Optimization
• Systematization
• Automation
• Monetization
• Amplification
• Category/Market Domination
• Exhilaration

Are you ready? So are we... 😏

Mad love & Best Regards,
JP

07/14/2023

Globally Omnipresent. Internationally Known.

05/27/2023

So I had the privlege to shoot the Founders and Funders event for my friends Tim Burd & Kyler White in New York at the EDITION Hotels in the Paradise Club recently.

It was an incredible time with speakers like Tim of course along with Ryan Stewman, Ezra Firestone, Gary Vaynerchuk, Erica Duignan, Will Hughes, Lauren Tickner.

The knowledge transfer was world class.

The networking was invaluable as I built new relationships and revived older ones.

The afterparties at TAO & Buddakan were otherworldly.

Critical Mass Creative was happy to work with the many great entrepreneurs from the AdLeaks & Founders and Funders - Entrepreneurs, Startups & Investors communities

11/11/2022

Acting globally while positioned locally (for now). 😏

04/14/2022

This is our 2022 Video Marketing Reel.

Narrated in the immortal words of JFK, we dedicate this video to all of the business owners across the country.

Red or Blue, our country needs AMERICANS to stand up & rebuild after the setbacks of the last few years.

Our job is making all of you look great & amplifying your value proposition while you stand in your zone of genius so you can put your best foot forward to your prospective clients online 24/7/365.

You are all amazing!

Isn't it time you let the world in on that so the external appearance of your business matches your internal reality when people find you online?

Most business owners social media management strategies are basic. That means they have an obscurity problem in a medium that possesses all of people's attention.

Not a moment goes by where your phone and all of its apps is not nearby.

Your business needs to be in that place where they can find you. Relevant & Omnipresent.

Contact us today so we can schedule a one day shoot for your business and generate lots of high production cinema quality video content in bulk.

In just one day your social media feed is filled with engaging & relevant content that helps people move closer to a buying decision with plenty more content behind it scheduled for the rest of the YEAR.

Message us now and we can put together a winning online strategy that makes our process a net zero cost that pays dividends infinitely in perpetuity...

Address

Red Bank, NJ
07701

Opening Hours

Monday 11am - 4pm
Tuesday 11am - 4pm
Wednesday 11am - 4pm
Thursday 11am - 4pm
Friday 11am - 4pm

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