08/03/2025
A Strategic Move for a Longtime Retail Fixture
Liquor Barn’s relocation to a larger footprint within the revitalized shopping center at the end of Hilltop Drive could mark a promising new chapter for the retailer—and for loyal patrons like Beer Review Journal, who have been frequenting the establishment since 2006. The expanded space brings hope for a return to the vast and diverse beer selection that once defined the store, particularly imports from Belgium, the UK, and Germany, as well as American breweries with a reverence for traditional Belgian styles.
The surrounding plaza, once anchored by a bygone Kmart and long associated with neglect, has seen considerable improvement over the past five years. The area no longer bears the hallmarks of disrepair, thanks to a series of incremental upgrades that have breathed new life into the development.
That said, the success of this move will likely hinge on practical execution—specifically, the store’s ability to maintain security, minimizing theft, and keeping transients at bay. Aesthetically, the exterior could benefit from a modern refresh; its current façade evokes a dated palette reminiscent of late-20th-century retail design.
Whether this new location for Redding’s Liquor Barn becomes a destination or merely a continuation remains to be seen. For now, the potential is there—and longtime customers are watching with cautious optimism.
Cheers!
Gordon A. Ponce
CEO – Beer Review Journal
Certified Beer Server
Certified in Belgian Beer Styles
Cicerone Certification Program
🍾✨ Big news for all our Redding shoppers – Liquor Barn is on the move!
They’re packing up from their current spot on Bechelli Lane and heading to a brand-new location on Hilltop Drive. 🛻📦
The new store is expected to open sometime between late August and September, bringing the same great selection you love to a fresh new space!
Stay tuned for updates on the exact opening date – we’ll keep you posted as soon as it’s announced. 🙌
2611 Hilltop Dr, Redding, CA 96002
