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Sisu Social Media, Redmond, WA (2025)

12/24/2025

2025 didn’t just introduce new tools — it changed how people find and engage with content.

AI became more accessible. Social platforms leaned harder into search. And audience behavior shifted in important ways. The businesses that adapted weren’t necessarily louder they were clearer and more intentional.

Here are four lessons worth carrying into 2026:

1️⃣ Meaningful engagement outperformed reach: What mattered most this year were saves, comments, and DMs - signs that someone actually spent time engaging with the content.

For many small businesses, posts that invited real conversation, answered common client questions, or broke down a specific problem performed better than broad, surface-level content.

2️⃣ Mixed formats performed better than single-format strategies: Short-form video helped new people find your business, but static content, especially carousels, regained traction for education and engagement. These posts were easier to save and revisit, which made them especially effective for service-based businesses.

3️⃣ Clear, searchable content gained an edge: People weren’t just scrolling in 2025; they were searching. That meant posts worked better when they clearly said what they were about, instead of relying on clever captions or inside jokes.

Content that answered straightforward questions like “how does this work?” or “what should I focus on first?” was easier for the right people to find and easier for them to act on.

4️⃣ Consistency came from systems, not motivation: The businesses that found it easier to stay visible weren’t posting more, they were batching, repurposing, and simplifying.

Having 3–5 clear content pillars, a realistic posting cadence, and a repeatable workflow mattered more than daily posting or chasing trends.

If 2025 felt rocky, that’s not failure; it’s feedback. These lessons aren’t about doing more next year. They’re about doing what actually works, on purpose.

12/23/2025

2025 forced a lot of shifts.

Algorithms changed. Search became social. And engagement stopped being passive and started requiring intention.

Accounts with huge followings that used to coast on reach suddenly stalled. Content that felt “fine” stopped getting traction. Meanwhile, the posts that sparked conversation or clearly addressed what people were already searching for quietly outperformed everything else.

If your social media marketing felt harder this year, it wasn’t because you did something wrong, it’s because the landscape changed.

Reflection isn’t about nitpicking every post. It’s about noticing what actually supported your business and what didn’t land the way you expected. The clarity you get from that reflection is what turns a reactive year into a strategic one.

This week, we’re looking back at what this year taught small business owners so you can move into the new year with intention instead of guesswork.

12/19/2025

If your marketing feels inconsistent or scattered, it’s not because you’re unmotivated—it’s because you don’t have a system built for real life.

That’s what our Social Media Audit & Strategy Service is designed to do. We don’t hand you a cookie-cutter plan; we build a roadmap that fits your business, your schedule, and your goals.

Here’s what you’ll walk away with:

- Clarity on What’s Working (and What’s Not): We review your content, engagement, and messaging to pinpoint exactly where your efforts are paying off—and where they’re falling flat.

- A Custom Posting System: Based on your capacity and audience behavior, we’ll map out a sustainable plan so you know what to post, when, and why. No more guessing or scrambling for ideas.

- Strategic Recommendations You Can Actually Use: We give you actionable steps to simplify your process—like which platforms deserve your attention and how to batch content efficiently.

- A Clear Path Forward: You’ll leave with a strategy that keeps your marketing consistent, strategic, and aligned with your long-term goals—not just this month’s algorithm trends.

Because when you have a plan that works with your reality, consistency stops being a struggle—and starts becoming your superpower.

📩 Ready to trade reactive posting for a strategy that actually fits your business? Book your audit today: https://www.sisusocialmedia.com/services

12/16/2025

We all know consistency matters—but when client work piles up or the holidays hit, content can slip to the bottom of the list. Staying consistent doesn’t mean producing more; it means building smarter habits that keep your brand visible even when you’re busy.

Here’s how to make that happen:

📌Plan Ahead (Just a Little): You don’t need a massive content calendar—just a simple outline of what’s coming up. For example, block one hour at the start of each month to plan your next three posts or newsletters. This small step helps you stay on track without feeling overwhelmed.

📌 Repurpose What’s Working: Look at your analytics and identify your top three performing posts from the last quarter. Turn one into an email, another into a Reel, and the third into a carousel post. Repetition with intention reinforces your message and saves time.

📌 Automate Strategically: Schedule posts or emails during your busiest weeks so your audience still hears from you. Tools like Later or Zoho Social can help you keep content flowing while you focus on client work.

📌 Set a Minimum Standard: Instead of aiming for daily posting, commit to something that works for your schedule—like one solid post per week or two emails per month. Consistency isn’t about volume; it’s about reliability.

📌 Engage with Purpose: Spend five minutes a day responding to comments or messages. This quick touchpoint builds connection and keeps you visible even on days you don’t post.

Remember, consistency isn’t about doing more; it’s about showing up with clarity and purpose.

12/15/2025

Strategy only works if you stick with it.

Consistency isn’t about posting every day or showing up perfectly. It’s about being reliable in how you communicate, market, and connect with your audience—even when business gets busy. Those steady touchpoints are what build trust and keep your brand top of mind.

Think of it this way: your audience doesn’t need a constant stream of new content; they need consistent reminders of your expertise, your values, and the problems you solve.

This week, we’re breaking down how to stay visible during busy seasons with strategies that are realistic, sustainable, and aligned with your bandwidth. Because showing up with intention beats showing up out of obligation every time.

12/12/2025

Your testimonials, reviews, and client wins aren’t just “nice to have”—they’re some of the strongest proof of the results you deliver.

But on many websites and content systems, that social proof ends up hidden, scattered, or underutilised.

This is a common gap I uncover during a Website Audit: great feedback… sitting in the wrong places. Or nowhere at all.

From SEO to performance & security, we’ll look at what’s helping - and what’s quietly hurting - your site’s ability to turn visitors into potential customers.

The goal isn’t to overhaul everything—it’s to uncover the small but powerful changes that make your marketing work better.

📩 Want clarity on what’s working and what’s holding your website back? Book your audit today: https://www.sisusocialmedia.com/services

12/09/2025

Testimonials do more than boost credibility—they reduce hesitation and build trust before someone ever books a call with you. According to BrightLocal’s 2024 Consumer Review Survey, 84% of people trust online reviews as much as personal recommendations, and nearly 70% say positive testimonials make them more likely to purchase from a business.

Here’s three ways to use testimonials to help your business shine:

1️⃣On Social Media: Don’t just post a client quote—add context. Share the problem they faced, how you helped, and what changed after working with you. For example:

"Excellent service! Rebecca helped me create a social media strategy that I was able to implement and consistently stick to for the past year. She really takes time to understand your business and how you want to represent your services digitally." ~ Cathryn P.

2️⃣ In Email Marketing: Include testimonials in a short welcome series, newsletters, and launch emails. A quick client story in your email builds trust right at the moment your reader is considering your offer.

Tip: Rotate 3–4 different testimonials in your automations so repeat subscribers don’t see the same story every time.

3️⃣On Your Website: Strategic placement matters. Don’t bury testimonials on a separate “Reviews” page—embed them near your Calls-to-Action (CTAs) or pricing sections. Data from Nielsen Norman Group shows that users are 60% more likely to take action when they see third-party proof near a decision point.

🌟And one bonus strategy: ask better questions. Instead of “Can you write a testimonial?”, try “What changed for you after working with me?” or “How did our work make your day-to-day easier?” These prompt stories, not summaries.

Social proof is about connection, not perfection. Real voices from real clients are your best marketing asset.

12/08/2025

“If you don’t tell your story, someone else will tell it for you.” – Unknown

Every client win, transformation, or result you create is part of your story—and it deserves to be told intentionally. When you stay quiet about your success, you leave the narrative up to assumptions.

Sharing testimonials and client stories isn’t about bragging; it’s about showing your audience what’s possible when they choose to work with you. When told with authenticity and context, those stories build trust, reinforce your values, and invite the right clients to see themselves in your work.

12/05/2025

At Sisu Social Media, we believe strategy should feel like connection, not chaos. Whether you need help with social media management, website copy, email marketing, or ads, our approach is the same: clear, sustainable, and designed to build relationships that last.

We work with small business owners who are ready to:
✔️ Get consistent online without spending every waking hour creating content
✔️ Build systems that support growth instead of burnout
✔️ Show up with confidence, clarity, and strategy across every platform

From social media and websites to emails and paid campaigns, we help you stop guessing—and start showing up with purpose.

📩 Ready to build a marketing strategy that feels like you and works for you? Explore our services here: https://www.sisusocialmedia.com/services

12/02/2025

Most small business owners treat social media like a stage—but it works better as an intimate conversation. The goal isn’t to broadcast information; it’s to start genuine, ongoing dialogue that keeps your audience connected and coming back.

Here’s how to make your social media presence more conversational and meaningful:

💬 Ask Specific, Relatable Questions: Instead of generic prompts like “What do you think?”, ask something rooted in your audience’s day-to-day experience. For example, a wellness coach could ask, “Share your most unhinged habit that helps you feel less chaotic in the morning. Mine is 30 minutes of burning my retinas in front of a lamp as bright as the sun.” Specificity invites real answers.

👀 Engage Before You Post: Spend 10–15 minutes engaging with your audience before you share your own post. Comment on client updates, respond to peers, or join relevant discussions. This boosts visibility in the algorithm and builds goodwill within your community.

🤝 Respond Like a Human: Skip copy-and-paste replies. When someone comments, reply by name and add something personal or insightful. A thoughtful response signals you actually care—and turns a one-off comment into a real exchange.

🎯 Turn Comments Into Conversations: If someone shares a great question or insight, reply publicly and then follow up in DMs to keep the dialogue going. That’s how conversations turn into relationships—and relationships into leads.

⚡ Re-share and Spotlight Your Audience: Share your followers’ stories, celebrate their wins, and tag them when appropriate. This makes your social presence feel like a community rather than a sales channel.

Authentic engagement doesn’t mean spending hours online—it means showing up with curiosity and intention. When you treat social media like a conversation instead of a commercial, connection (and conversions) follow naturally.

12/01/2025

Social media isn’t a megaphone—it’s a meeting place. If you’re treating your feed like a digital billboard, you’re missing a powerful opportunity for connection.

Every comment, DM, or reply is a chance to build trust and deepen relationships with the people you actually want to serve. The goal isn’t to talk louder—it’s to listen better.

This week, we’re diving into how to turn your social presence into genuine conversation that builds community, credibility, and long-term loyalty.

11/28/2025

Most small business owners know they should be emailing their audience—but knowing what to send (and how often) can feel like a guessing game.

That’s where we come in.

Our Email Strategy & Copywriting Services are designed to help you build stronger client relationships and consistent communication. Here’s what that looks like:

- Strategy with Substance: We map out a 3–6 month email plan that balances education, community engagement and soft promotional content.

- Done-for-You Copywriting: We write every email for you, in your voice. Whether it’s a monthly newsletter, a short welcome series, or a seasonal update, your audience will feel like you’re speaking directly to them.

- Clear Results, No Marketing Jargon: We’ll show you what’s working—how many people are opening your emails, clicking through, and replying—so you can see exactly how your emails help you stay connected and build stronger relationships.

You don’t need more emails. You need the right ones—the kind that make people look forward to hearing from you.

📩 Ready to bring consistency and connection to your inbox? Let’s build your email strategy together: https://www.sisusocialmedia.com/services/

Sisu Social Media

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Monday	8am - 5pm
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Friday	8am - 5pm