Sisu Social Media

Sisu Social Media Helping experienced business owners persevere and succeed in an increasingly digital world.

Whether you need help building, maintaining or growing your online presence, we can help deliver traffic, leads and sales.

Why Holiday Ads Start in September (and Why Your Budget Should Too)If you’ve ever wondered why ads seem to pop up earlie...
09/09/2025

Why Holiday Ads Start in September (and Why Your Budget Should Too)

If you’ve ever wondered why ads seem to pop up earlier each year, here’s the reality: competition for eyeballs and dollars spikes right as we move into Q4. Budgets climb, impressions drop, and businesses with no plan end up paying more for less. According to Statista, global digital ad spend jumps nearly 30% between September and December each year, and Meta’s own benchmarks show CPMs (cost per thousand impressions) can double in peak season.

Here’s what to know:

- Start early. September campaigns often secure cheaper clicks and stronger visibility before the rush.

- Budget wisely. Whatever your budget has been, plan to double it during the winter holiday season. Big retailers dump tons of money into these bidding systems, and if you don’t have the budget to increase your spend, it’s better to pause your ads completely.

- Strategic pauses matter. Not every small business needs to play in the holiday ad frenzy. If your audience isn’t shopping for the season, sitting it out can be a smart move. For example, if you run a kids' summer camp business, you might save your budget for the 3 weeks before the winter holidays so you can push gift certificates, instead of keeping your campaigns live Sept-Dec.

- Factor in testing. Ads don’t work at full power right away. Give your campaigns time to learn what your audience responds to before the biggest traffic weeks hit. This is true 100% of the time, and why you shouldn’t run your first ad campaign in December!

The key to a successful holiday ad campaign? Be proactive. Whether you spend, pause, or pivot, make the call now, not in December—because waiting will always cost you more.

Seasons change, and so must your strategy.Preparing for a holiday ad campaign creeps up earlier every year. The question...
09/08/2025

Seasons change, and so must your strategy.

Preparing for a holiday ad campaign creeps up earlier every year. The question isn’t if you’ll see ads in September, you will. The question is are YOU going to advertise in September even if it seems “early.”

I’m here to tell you that it’s not early, it’s right on time.

Whether your business depends on having a successful holiday sales season, like a jewelry store, or you are intentionally pausing your campaigns because you can’t compete in that environment, you need to know what you are going to do by September each year.

What do you wanna bet, next year I’m telling you that winter holiday ads start in August? 🤣

Websites That Work Harder (So You Don’t Have To)The right strategy doesn’t just build a better website; it builds a more...
08/29/2025

Websites That Work Harder (So You Don’t Have To)

The right strategy doesn’t just build a better website; it builds a more confident business owner.

"Working with Rebecca on my website redesign has exceeded my expectations in every way! She is incredibly knowledgeable, super creative, and a joy to work with... I highly recommend Sisu Social Media for your website needs." - Pam O.

At Sisu, we don’t just build pretty websites—we build strategic ones. Every headline, layout, and call to action is intentionally designed to connect with your audience and support your business goals.

Whether you’re refreshing your site or starting from scratch, we’ll help you create something that feels aligned, elevated, and effective.

📩 Want a website that actually works for your business? Let’s talk - link in bio.

If someone is scrolling your site and wondering what to do next, that’s a problem. Clear, specific calls to action (CTAs...
08/26/2025

If someone is scrolling your site and wondering what to do next, that’s a problem. Clear, specific calls to action (CTAs) give your audience confidence and direction—and help turn passive readers into paying clients.

Here’s how to write CTAs that work:

✅ Be Specific. Swap vague buttons like “Learn More” for “Download the Free Guide” or “Start Your Website Project.”

✅ Make It Action-Oriented. Use strong verbs that invite movement: “Book,” “Start,” “Join,” “Download.”

✅ Highlight the Benefit. Let people know what’s in it for them. “Get Your Free Audit” feels more compelling than “Submit.”

✅ Place CTAs Strategically. Don’t save your CTA for the bottom of the page—include one above the fold and throughout longer content.

✅ Keep It Simple. One page, one primary action. Don’t overwhelm people with too many options.

Your website should guide, not confuse. A good CTA turns curiosity into connection—and connection into conversion.

You Can’t Convert Clients From a DraftPerfection paralysis kills momentum. And nowhere is that more obvious than on your...
08/25/2025

You Can’t Convert Clients From a Draft

Perfection paralysis kills momentum. And nowhere is that more obvious than on your website—especially when you’re hesitating to publish, update, or add a call to action.

I’ve seen too many small business owners hold off on launching until everything is just right. But here’s the truth: a clear CTA that exists is already better than the “perfect” one that never gets published. Your audience can’t take the next step if it’s not there.

Don’t wait for perfect. Prioritize clarity, connection, and direction—and put it out there.

Fun day creating images with for the forthcoming .mourning website. Thanks to all who participated as models, support s...
08/23/2025

Fun day creating images with for the forthcoming .mourning website. Thanks to all who participated as models, support staff () and to and for helping me find just the right place to showcase the life changing work this death doula does for her clients.

If writing your website copy has felt like pulling teeth—or you’re just not sure it sounds like you—you’re not alone.We ...
08/22/2025

If writing your website copy has felt like pulling teeth—or you’re just not sure it sounds like you—you’re not alone.

We don’t just design beautiful websites. We help you say the right things in the right way.

With our SEO-informed website copy process, we:
🖋 Help clarify your brand voice
🧠 Turn your ideas into conversion-focused copy
📈 Optimize each section to connect with your audience and show up in search

Whether you need to refresh your Services page, rewrite your About section, or overhaul your whole site, we’ll make sure it sounds like you—only clearer, more confident, and more strategic.

📩 Ready to stop guessing and start connecting? Book a discovery call using the link in bio.

How to Write an About Page That Isn’t About You Your About page isn’t a bio, it’s a bridge. It connects who you are to w...
08/19/2025

How to Write an About Page That Isn’t About You

Your About page isn’t a bio, it’s a bridge. It connects who you are to what your audience needs. And your Services page? It should be written for both clarity and action.

Both pages play a major role in guiding your audience toward working with you, if they’re written with purpose.

Here’s how to make them guide, not just inform:

🔹 Start With Your Why
Why did you start your business? What do you believe in? Share values, not just timelines.

🔹 Make It Relatable
Bring your audience into the story. Use “you” language to speak to their experiences and challenges.

🔹 Add Personality
Write like you speak. Humor, heart, and quirks help make your brand feel human.

🔹 Include a Call to Action
End with a prompt to explore your Services page, get in touch, or join your list. Don’t leave them hanging.

And for your Services page:

🧭 Lead With Benefits, Not Features
Don’t just say what’s included—explain what it does for your client.

🧾 Break It Down
Make it scannable. Use headers, short paragraphs, and bullets to help people absorb key info.

📩 Add CTAs Throughout
Give people multiple points to take action—don’t just save it for the bottom.

When done well, these pages are more than filler. They become some of the most powerful tools in your business.

You’re Not For Everyone - Own ThatYour website shouldn’t try to please everyone—and neither should your copy.When small ...
08/18/2025

You’re Not For Everyone - Own That

Your website shouldn’t try to please everyone—and neither should your copy.

When small business owners write their About or Services page, they often get stuck trying to appeal to every possible client. But real clarity comes from owning who you are and who you're for. The right message doesn’t speak to everyone. It speaks directly to your people.

✨ This week, we’re diving into how to write the pages that connect and convert—without trying to be all things to all people.

Not Sure What’s Working on Your Website? Let’s Find OutBefore you overhaul your entire site—or launch a new offer—take a...
08/15/2025

Not Sure What’s Working on Your Website? Let’s Find Out

Before you overhaul your entire site—or launch a new offer—take a beat. Your homepage might just need small tweaks, not a total rebuild.

With a Website Audit from Sisu Social Media, you’ll get:
🔍 Expert review of your homepage + up to 3 additional pages
🧠 Insights on layout, copy, SEO, and user experience
✅ Actionable next steps you can implement right away
📊 A recorded walkthrough with clear feedback

This service is ideal if:
— You’ve DIY’d your site and want professional input
— You’re planning to invest in ads or SEO and want to be ready
— You feel like your site “should” be converting, but it’s not

📩 Ready for a second set of (strategic) eyes? Book your audit here → https://hello.dubsado.com/public/appointment-scheduler/642487de26fea83c0325a09c/schedule

Your homepage is where curiosity turns into connection. In fact, most users decide whether to stay on your site within 1...
08/12/2025

Your homepage is where curiosity turns into connection. In fact, most users decide whether to stay on your site within 10 seconds (source: Nielsen Norman Group). That first impression? It matters.

Here’s what every homepage should include (and what to skip):

✅ 1. A Clear Headline (Above the Fold)
In one sentence, explain what you do, who it’s for, and why it matters.

→ Example: “Digital strategy and design for founders building sustainable, service-based businesses.”

✅ 2. Obvious Call-to-Action
Make it easy for visitors to take the next step: Book a call, view services, download a freebie—just don’t make them hunt for it.

✅ 3. Visual Hierarchy
Use layout and design to guide the eye. Break up text, add bold subheads, and include strong visuals or icons that reinforce your message.

✅ 4. Social Proof or Credibility Boosters
Include a short testimonial, recognizable client logos, or media mentions. These build trust fast.

✅ 5. A Simple Navigation Bar
Three to five top-level links max. Confusing menus creates lost users. Think: Home / About / Services / Contact.

🚫 What to Skip:
- Huge walls of text
- Fluffy mission statements without clear value
- Sliders or animations that slow down mobile

If your homepage can’t tell your story in 10 seconds, it’s time for a refresh. And if you’re not sure what’s working, that’s where we come in.

“The first impression is always from the homepage.” – Susan Kare Your homepage doesn’t need to tell your life story, but...
08/11/2025

“The first impression is always from the homepage.” – Susan Kare

Your homepage doesn’t need to tell your life story, but it does need to tell your audience they’re in the right place.

Think of it as a welcome mat and a map: it should feel inviting and guide people to the next step. Too many homepages try to say too much—or worse, say nothing at all.

Want your site to work smarter? Start by rethinking what that first scroll says about your brand.

This week, we’re getting into practical ways to build a homepage that’s clear, intentional, and conversion-friendly.

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