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Monday 8am - 5pm Tuesday 8am - 5:15pm Wednesday 8am - 5pm Thursday 8am - 5pm Friday 8am - 5pm

Sisu Social Media, Redmond, WA (2025)

07/29/2025

If You’re Running a Fall Promo, Now’s the Time to Get It Together

Every year, someone says, “The holidays snuck up on me.”

Let’s not do that again.

Seasonal promos don’t have to be flashy—but they do need to be timely, relevant, and planned out in advance. And for service-based businesses, it’s not always about discounts—it’s about being top of mind at the right time.

Here’s how to prep without the last-minute panic:

📌 Choose the right offer. What’s actually useful to your audience this fall? A bundle, a limited-time service, or just more visibility around your core offer?

📌 Map your timeline. Give yourself 3–4 weeks minimum. When does pre-launch start? What platforms are involved? When do ads run—and stop?

📌 Build your content early. Landing page. Ads. Social posts. Emails. Get it written now, so you’re not scrambling later.

📌 Define success ahead of time. Leads? Bookings? List growth? Know what you’re aiming for before you hit publish.

Planning ahead doesn’t mean going bigger. It just means being smarter with your time and energy.

📩 Need help mapping out your Q4 strategy? Let’s build it together.

07/28/2025

Don’t Wait For Opportunity

"Don’t wait for opportunity. Create it—then market it well." – Erica Williams Simon
Burnout marketing doesn’t work.

So many small business owners don’t start promoting until they’re already in the thick of a launch—or worse, already behind. But great campaigns? They’re built weeks (or months) ahead.

We’re talking about how to prep your promotions in advance so your content has time to warm your audience, build interest, and move people to take action.

✨ Follow here if you’re ready to market without the last-minute scramble.

07/25/2025

Grow Intentionally, Not Randomly

Paid ads can boost your reach, but they can’t fix a weak strategy.

Our Organic Growth Package is built for small businesses that want to grow intentionally, without burning through an ad budget. From content strategy and SEO support to community building, this package gives you everything you need to grow your visibility and impact organically.

✔️ Great if you’re not ready to invest in advertising

✔️ Ideal for solopreneurs who want content that works smarter, not harder

📩 Book a discovery call and let’s get your organic strategy working for you: https://hello.dubsado.com/public/appointment-scheduler/642487de26fea83c0325a09c/schedule

07/22/2025

Paid Ads vs. Organic Content - How to Know What You Really Need

If you’re wondering whether to invest in ads or double down on organic content, here’s a better question: what’s your timeline?

Use paid ads when you have a time-sensitive campaign, a validated offer, or a proven funnel—and you want to amplify your reach quickly.

Use organic content when you’re building trust, establishing expertise, or growing a community. It takes longer—but it builds the kind of brand loyalty that lasts.

Use both when you want visibility and credibility. Organic content builds the foundation. Paid content turns up the volume.

You don’t have to choose one or the other forever. But knowing what stage your business is in helps you decide where your time and money should go right now.

07/21/2025

Marketing Is About The Stories You Tell

“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin

It’s not organic or paid. It’s both.

If you’re counting on organic reach alone, you’ll struggle to scale. But if you’re only investing in ads without building trust? You’ll pay for attention, but not get the conversion.

The strongest strategies use both: organic to build connections and paid to accelerate reach. Together, they reinforce each other, so your brand grows with trust and traction.

🧠 Follow here to learn how to balance your approach to advertising your business.

07/18/2025

Ads Are Just the Start. The Real Work Happens After the Click.

Here’s the truth: even the best ad can’t do everything.

If you’re sending traffic straight to your homepage—or worse, your Instagram—you’re wasting your money.

Smart ad strategy sends people to a focused landing page with a clear offer, message, and call to action. That’s where the magic happens. That’s where you build your email list and start a real conversation.

No hype. No “launch formula.” Just solid, sustainable lead generation.

And when that landing page connects with the right person? That’s when email marketing steps in to nurture the relationship.

At Sisu, we help you:

📍 Craft ad campaigns with purpose

📍 Build landing pages that convert

📍 Use email to stay in touch, stay relevant, and stay top of mind

Because visibility is great—but connection is what grows a business.

📩 Want to build an ad-to-email system that actually works? Let’s make a plan.
https://hello.dubsado.com/public/appointment-scheduler/642487de26fea83c0325a09c/schedule

07/15/2025

If It Doesn’t Stop the Scroll, It Doesn’t Work

An ad that doesn’t stop the scroll is just a paid post nobody remembers.

Here’s what to pay attention to:

1️⃣ Your creative. Does the image or video grab attention immediately? If it looks like stock or feels too generic, people scroll right by. Your creative should stop the scroll and match your brand’s vibe.

2️⃣ Your headline. Make it bold and benefit-driven. Think less “Work With Me” and more “Struggling to Keep Up With Content? Here’s a Better Way.”

3️⃣ Your copy. Keep it tight, conversational, and focused on one specific transformation. Tell people what they’ll get and why it matters.

4️⃣ Your CTA. Be clear about what action they should take—and what happens next.

5️⃣ Your offer. None of the above works if the offer isn’t compelling. Is it something people actually want right now? If not, tweak it.

Ads don’t just need attention—they need intention.

07/14/2025

Ads Should Sound Like You, Not a Sales Script

“People don’t buy what you do, they buy why you do it.” – Simon Sinek

We’ve all heard that quote. But what does it actually mean when you're running paid ads?
It means your ad shouldn’t sound like it was written by some random AI copy tool—or someone who’s never met your audience.

It should sound like you.

One of the best examples? Lume Deodorant. The founder recorded scrappy, funny, straight-talking videos on her phone—no big production budget, just a clear voice and message. Those videos connected. They drove sales. And eventually, they turned into national TV ads.
Because people didn’t just want deodorant. They wanted to buy from someone who made them laugh, made it simple, and made it human.

That’s what connection looks like. And that’s what your ads should aim for.

✔️ A voice that matches how you show up in real life

✔️ A reason your audience should care

✔️ A message built on clarity, not noise

For most service-based businesses, it’s not about flashy production or “going viral.” It’s about building trust over time—so when someone’s ready to buy or hire, they already know you’re the one.

Stick around for more tips on how to build ads that sound like you and connect with the people you actually want to work with.

07/11/2025

Is Your Ad Setup Costing You Conversions?

You can have the best creative, a great offer, and a solid budget—but if your Meta Business Manager isn’t set up right, your ads won’t land the way they should and they could cost you access to your whole business account.

And here’s the thing: Meta’s ad platform isn’t getting simpler. With constant changes to targeting rules, ad placements, and backend permissions, even experienced business owners are missing critical setup details.

That’s where my Meta Business Manager Audit comes in. This service is designed to help you stop guessing and start optimizing. We’ll look at:

- Full diagnostic of your Meta Business Manager setup

- Ownership and access review

- Domain and pixel verification

- Ad account setup check

- Facebook and Instagram page connection review

You’ll walk away with a complete diagnostic and a prioritized list of action steps—so you can feel confident your backend is built to preserve your account and return on investment.

📩 Let’s make sure your setup isn’t costing you results. https://www.sisusocialmedia.com/services/

07/08/2025

How to Build a Paid Ads Budget That Works (and Doesn’t Burn You Out)

You don’t need a massive budget to start running ads—but you do need a realistic one.
Here’s how to think about it:

📌 Start with the goal. Are you trying to grow your email list? Get consult calls? Sell a product? Your goal should shape the offer and the budget.

📌 Factor in testing. Your first ad likely won’t be your best-performing one. Budget for experimentation—this includes testing different images, copy, and audiences.

📌 Account for the funnel. Most people don’t buy from one ad. Do you have landing pages, email sequences, or nurture content in place? A budget should include the cost of building a system around the ad.

📌 Know what “success” looks like. If you spend $1000/month, how many leads or sales would make that worth it? Set those expectations ahead of time so you can actually evaluate ROI.

Ads aren’t magic. They’re a tool. But when paired with clear goals and strategy, they can absolutely work for you.

07/07/2025

Do What You Can, With What You Have, Where You Are

“Do what you can, with what you have, where you are.” – Shirley Chisholm

In 2025, digital advertising can feel overwhelming, especially for small businesses trying to compete with big-budget brands.

You can’t outspend them. But you can outthink them.

That means using what you have:

✔️ A deep understanding of your audience

✔️ A clear brand voice

✔️ A message that builds trust over time

No, you don’t need to “just jump in” or “test with $50.” That’s not strategy—that’s gambling.
Instead, start with focus. Know who you're trying to reach, what matters to them, and how you want to show up.

When you're working with a limited budget, precision beats pressure.

💡 Follow for real-world advice on how to use paid ads with purpose—not panic.

07/04/2025

Ready to Run Your First Ad? Start Here.

Here’s the truth: clicking “Boost Post” isn’t a strategy. It’s a button. And unless you’re a product-based business with a clear call to action, running ads without a plan is a fast way to burn through your budget.

At Sisu, our ad services are designed for business owners who want visibility with purpose. Not vanity metrics. Not hype. Just thoughtful strategy that supports your real-world goals.

We start by asking the right questions:

✔️ Who do you want to reach—and why?

✔️ What do you want them to see or do?

✔️ How can we show up in a way that earns their attention?

Then we build:

- Targeting that actually reflects your audience

- Creative that fits your brand

- Clear reporting that helps you understand what’s working

No magic bullets. No “set-it-and-forget-it.” Just smart, steady strategy that builds recognition over time—especially important for service-based businesses, where ads are often more about staying top of mind than getting someone to buy today.

📩 Want to advertise without the guesswork? Let's talk about what’s possible.https://hello.dubsado.com/public/appointment-scheduler/642487de26fea83c0325a09c/schedule

Sisu Social Media

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Monday	8am - 5pm
Tuesday	8am - 5:15pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm