Change Media Co. - Real Estate Marketing

Change Media Co. - Real Estate Marketing Join the fastest growing membership for ready-to-post marketing content and training for Realtors! All for less than $1/day.

If you are looking to grow your business, we help with digital marketing and expert training for your real estate business.

As many of you know, I am currently expecting our little IVF baby within the next few weeks, so with that we are officia...
12/21/2022

As many of you know, I am currently expecting our little IVF baby within the next few weeks, so with that we are officially closed and on maternity leave starting today December 20!

We will not be taking on any new clients until after March 1. If you’re interested, please send us an email to [email protected].

Thank you for your support and from our family to yours, happy holidays!

Three real estate marketing must-haves 🙌Before you start spending thousands of dollars on the latest digital marketing t...
02/18/2022

Three real estate marketing must-haves 🙌

Before you start spending thousands of dollars on the latest digital marketing trends, let's focus on the things that can help you not only right NOW, but months and years from now.

👉🏼 follow for marketing tips

❶ A mobile-friendly website - for most agents, you probably get one through whichever broker you use, which is great to utilize until you can build and design your own. If you have the financial ability to build your own, make sure you implement on-page SEO so you can start getting "brownie points" with search engines like Google. You'll also want to implement a lead capture which you can also do through your CRM.
❷ Social media presence - while you don't need to be everywhere, you should be somewhere. Choose 1-2 platforms and share/engage consistently that is sustainable for you. Take it a step further by taking the guesswork out of what you're going to post by joining our membership with DFY content or hire us to manage your socials full-time.
❸ Reviews - They are the biggest source of social proof, and they have a clear impact. Start asking current and previous clients as well as colleagues who you've worked with to leave you reviews via GOOGLE MY BUSINESS (not Zillow, not Yelp, not Facebook), GMB. This will directly impact your search rankings on Google and help push you to the front of the line when people search for your services.

Need help with developing your online presence? Drop us a note at ChangeMediaCo.com or slip into our DM's. 📧

🗓 Here are some easy content ideas to sprinkle in your content calendar this month.Don’t forget to SAVE this post to vie...
02/15/2022

🗓 Here are some easy content ideas to sprinkle in your content calendar this month.

Don’t forget to SAVE this post to view later when you create content! 👍🏼

📢PSA:
National Cancer Prevention Month focuses on how people can take control to lessen our odds of developing cancer. How will you join the conversation in bringing awareness?

👈🏼follow us + join our community

✨Become a member at ChangeMediaCo.com to get access to a full month of content ideas, captions, graphics, and more.

I'm a sucker for love stories - but ours is my favorite. 🤍 This hallmark holiday is the perfect excuse to share my love ...
02/15/2022

I'm a sucker for love stories - but ours is my favorite. 🤍 This hallmark holiday is the perfect excuse to share my love for my husband and business partner.

We've created two successful businesses together and I would take the risks all over again as long as you're by my side.

Happy Valentine's Day!

xx, Leanna

SOCIAL. MEDIA. WORKS. 🙌🏻⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀📲We received this text over the weekend from a client that has been with us fo...
01/24/2022

SOCIAL. MEDIA. WORKS. 🙌🏻⠀⠀⠀⠀⠀⠀⠀⠀⠀
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📲We received this text over the weekend from a client that has been with us for 2 months, this is their 2nd client in the last three weeks that found them via social media.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🏠BACKGROUND:⠀⠀⠀⠀⠀⠀⠀⠀⠀
This client was not active on social media and had less than 85 followers in Nov. 2021 when they started posting more consistently - static posts, reels, and stories directly from the membership.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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✨If you're a real estate agent and ready to leverage your online presence, check out our membership (less than $1/day) and if you want a little extra help, send us a note to learn about our social media management packages.

Getting organized (for work or home) is more important than you think. It helps you stay focused, relieves stress and sa...
01/17/2022

Getting organized (for work or home) is more important than you think. It helps you stay focused, relieves stress and saves you time. Here are some habits to help you organize your life: ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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✨ Write things down rather than trying to remember things.⠀⠀⠀⠀⠀⠀⠀⠀⠀
✨ Make schedules and deadlines. Keeping things organized goes hand-in-hand with staying productive.⠀⠀⠀⠀⠀⠀⠀⠀⠀
✨ Give everything a home.⠀⠀⠀⠀⠀⠀⠀⠀⠀
✨ Declutter regularly. Find time each week to organize!⠀⠀⠀⠀⠀⠀⠀⠀⠀
✨ Delegate responsibilities. Go through your to-do list and find one task that you can remove from your list or give to someone else.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Share some of your tips to stay organized! ⬇️

🤔 What does being consistent on Instagram mean?⠀⠀⠀⠀⠀⠀⠀⠀⠀✨ Consistency is key when it comes to marketing on Instagram. Co...
01/16/2022

🤔 What does being consistent on Instagram mean?
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✨ Consistency is key when it comes to marketing on Instagram. Consistency means how often you post, when you post and what type of content you post. Here are some tips to ensure your content is aligned with your brand while also being consistent:
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➡️ Use a scheduling app to stay aligned with how many times a week you want to post. This way you don’t have to post day-to-day. We like for IG, but there are tons of options.
➡️​​ Visit the ‘Insights’ on Instagram to see when your followers are most active. You can also check to insights on previous posts - what was saved, shared, engaged with the most, etc.
➡️ Post personalized, valuable content for your audience. Think about savable content that solves problems, can be referenced, is searchable, etc. You can get this grab ready-to-post social media content, marketing guides, and masterclasses from industry experts with .
➡️ Consistency means nothing if it’s not sustainable for you. What does your calendar look like? Whether you post 3x a week or 7x a week, you need to make sure that your posting schedule is sustainable long-term.
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Start with a strategy and goals first (see our previous posts) and then being consistent will be much easier and allow you more freedom.
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What do you struggle with most when it comes to consistency on Instagram?

We are almost 2 weeks into 2022, what project have you had the chance to get started on? ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀👉🏻 Does it l...
01/13/2022

We are almost 2 weeks into 2022, what project have you had the chance to get started on? ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀
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👉🏻 Does it light you up?⠀⠀⠀⠀⠀⠀⠀⠀⠀
👉🏻 Do you enjoy working on it?⠀⠀⠀⠀⠀⠀⠀⠀⠀
👉🏻 How does it contribute to some of your goals?⠀⠀⠀⠀⠀⠀⠀⠀⠀
👉🏻 Does it give you money or time freedom?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Whatever it is, you have the opportunity to create your own opportunities. Go for it and do the thing you've been wanting to do.

🗓 Here are some easy content ideas to sprinkle in your content calendar this month.Don’t forget to SAVE this post to vie...
01/09/2022

🗓 Here are some easy content ideas to sprinkle in your content calendar this month.

Don’t forget to SAVE this post to view later when you create content! 👍🏼
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📢PSA:
National Blood Donor Month is observed during January. A single donation from a single patient can help more than one person. How will you bring awareness to National Blood Donor Month?
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👈🏼follow us + join our community
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✨Become a member at ChangeMediaCo.com to get access to a full month of content ideas, captions, graphics, and more.

📲CREATING A SOCIAL MEDIA STRATEGY IN SIX STEPS⠀⠀⠀⠀⠀⠀⠀⠀⠀follow 👉🏼  👈🏼 for marketing tips⠀⠀⠀⠀⠀⠀⠀⠀⠀It's 2022 and you don't ...
01/07/2022

📲CREATING A SOCIAL MEDIA STRATEGY IN SIX STEPS
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follow 👉🏼 👈🏼 for marketing tips
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It's 2022 and you don't have a strategy in place? Here's how to create a social media strategy in six easy steps. Of course each of these steps requires a little time to do research, think about what you want to get out of this space, etc.
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✨Pro Tip: STRATEGIES CAN CHANGE. Leave room for flexibility in your strategy.
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➡️ Choose social media marketing goals that align with your business objectives.
➡️ Learn about your audience - who are they, what content do they like seeing, where are they in your funnel..
➡️ Get to know your competition.
➡️ Create a social media content calendar using content pillars.
➡️ Create engaging content that your audience would love to see based on content pillars.
➡️ Track performance and adjust your strategy as you go.
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Need help with your strategy? Drop us a note at ChangeMediaCo.com or slip into our DM's - we won't bite. 😉

What’s your word for 2022? ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀My word is CONFIDENCE.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Now, I typically don't really sele...
01/04/2022

What’s your word for 2022? ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀
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My word is CONFIDENCE.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Now, I typically don't really select a "word of the year". I mean I literally have never picked one that I can even remember. But this year I thought it would be a good idea, because I truly have learned to embrace my life and the businesses I have created over the last couple of years. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So this year I chose CONFIDENCE, for a few different reasons.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🌵I want to continue having the confidence to say NO to things that truly don't bring me any joy.⠀⠀⠀⠀⠀⠀⠀⠀⠀
🌵 I want to have the confidence to grow all three of my businesses at the pace that I want to grow them.⠀⠀⠀⠀⠀⠀⠀⠀⠀
🌵 I want to have confidence in myself, in where I live, in what I do, in how I feel.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The list could go on and on, but confidence is going to be big for me this year, I can feel it!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Tell me your word in the comments below! ⬇️

✨ New year, new mindset!⠀⠀⠀⠀⠀⠀⠀⠀⠀Here's some of our favorite quotes to get your mindset right in 2022. Should we share t...
01/03/2022

✨ New year, new mindset!
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Here's some of our favorite quotes to get your mindset right in 2022. Should we share these as wallpapers?
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Thank you so much for supporting our small business. We have some exciting plans in the works for 2022.
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Hope you had the most amazing NYE and NYD ever! Happy New Year to you and yours! 🥂

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