Visual Impact Productions

05/09/2022

A recording of moving visual images.
A multimedia masterpiece that conveys meaning.
A broadcasting tool to share your message at scale.
An engaging way to share your why.
The number one tool for connecting with your audience.

How do you define video?

04/28/2022

The world has gone video. That means our social feeds, web searches, and nearly every other channel where we consume content is saturated with video after video. So how do you make sure your video stands out next to the hundreds of other options your audience sees daily?

It starts at the beginning of the process.

Read more on the VIP Blog this week.
https://visualimpactproductionsllc.com/5-questions-to-ask-yourself-before-creating-a-video/

03/09/2022

Are you using video to spice up your statistics?

If you’re looking to launch a new product or service, industry numbers and stats can be a powerful way to show its value.

Here’s the thing though – numbers are historically unappealing. Math, statistics, and analytics can be downright boring to the non-mathematically inclined.

So how do you present statistics so they’re not only visually appealing - but easily digestible?

You knew where we were going with this. V-I-D-E-O.

Motion graphics, energizing video, and animation are just a few of our favorite ways to make statistics something your audience will be excited to see.

Read more on the VIP blog this week!

02/23/2022

Your weekly reminder to be using video:

In 2020, 87% of companies saw a positive ROI from their video marketing efforts, compared to only 33% for text and image-based marketing. That number is expected to grow exponentially by 2023.

Are you going to be one of them?

02/16/2022

94% of consumers in 2021 reported they were most engaged with video content, with GIFs coming in second, followed by images.

But remember - you can create some dynamic GIFs and photos from video.

One strong video can provide a wealth of content for your social channels, website, and email marketing all at once.

02/10/2022

We don’t mean to go “marketing lecture” on you, but we see this mistake made often.

While the purpose of your video might be a promotion, be careful of hard-sell tactics. Your audience doesn’t want to feel like they’re being sold on something

☑️Avoid BUY THIS NOW language (and feel free to skip those all caps seen here)

☑️Make sure you’re still telling a story. Resonating emotionally with your audience is everything.

☑️Don’t sleep on scriptwriting. The right script can make or break your video’s message.

02/07/2022

Swinging into February like…

*Courtesy of the way-too-fun video we did for Impact Improver - revolutionizing your golf game one swing at a time!

https://visualimpactproductionsllc.com/impact-improver/

01/25/2022

B-roll footage is supplemental or alternative footage – or extra shots and snippets – that’s aside from primary footage. But we hate calling it ‘extra’ because it can end up being the key piece that really brings your video to life.

B-roll can give context to the story you’re telling, add entertainment value, and break up primary footage to really give your video life.

Plus, it can end up being great for repurposing on social media and your websites.

Moral of the story? Don’t sleep on your B-roll footage.

01/18/2022

Video is the present (and future) of digital marketing.

How are you utilizing video for your organization in 2022?

01/12/2022

Remote recording has never been easier than with our cloud-based recording studio.

Professional quality footage that’s 100% convenient for you - recorded using your camera, your lighting, and your audio - from wherever you are.

01/02/2022

12/31/2021

Wishing all our clients, friends, fellow small businesses - and all their friends and families - a prosperous year of growth, happiness, and resilience.

Happy 2022 from the VIP family!

12/17/2021

When you have a video budget, sticking to it is part of project success. Keep these three tips in mind to make sure your video budget stays in the black.

1. Assess Your Needs
What major events or changes are coming up in the next year that require video? You’ll burn valuable dollars when you’re not clear on exactly what you want out of a video project.

2. Use Past Experiences
Have you used video in the past? Take a good look at past projects: performance, where they attributed to growth, and - most importantly - what you would have done differently. Bring those experiences into your planning.

3. Put Money Where it Matters
Is a strong voice-over the potion that will make your video the most powerful? Then don’t skimp on the scriptwriting (or the voice-over artist, obviously). Already have a killer office space? Then you probably don’t need to spend on a venue. Allocating your budget in all the right ways makes all the right differences for your video project.

12/13/2021

Film your company’s next video from wherever you are.

Our new Cloud-Based Production offering means studio-quality videos are filmed remotely, edited to perfection, and delivered to you in one multimedia masterpiece.

Here’s How it Works:
● We’ll send you a link to our Cloud-Based recording studio prior to filming
● We’ll consult you on lighting, audio, and video settings for optimal quality
● You’ll get tips, tricks, and best practices for how to present naturally, how to read from your script (we can provide that, too!), and how to bring your best to filming

Then..

● You’ll record at a time completely convenient for you
● We’ll send transcripts from filming and help you select the best soundbites for your video
● We download all the chosen cuts, add custom graphics, treatment, logos, music, your call to action… anything your video requires.

Then we deliver the magic.

Find out more at visualimpactprod.com.

12/07/2021

Welcome to Cloud-Based Video Creation.

Using next-gen cloud technology, VIP is now filming remote footage that looks, feels, and sounds like it came out of the studio.

That means your next branding video, social media video, recruitment video, anniversary video, event video, association video, product launch video… can all be filmed from wherever you are.

Find out more at visualimpactprod.com.

02/06/2021

On location again! Our clients enjoy knowing that we make their safety our priority. We wear masks, check temperatures and keep acceptable distancing in mind during our production shoots.

01/26/2021

And with that, we have our last Vault of January! To wrap up this month, we wanted to give a little info as to why your favorite movie hits take a little longer than you'd like to hit the screens (or tv's nowadays)

We hope you join us next week for more Vaults In February!