VIP is a creative production company that focuses on video production and complete live event staging services for associations and corporations.
A Washington D.C. based company offering innovation video solutions to help marketing your company, your brand, and amplify your voice. We believe in visual experiences, and that each of our clients deserves a video that is driven by creativity, professional capability, and a passion for telling your story.
Operating as usual
A recording of moving visual images.
A multimedia masterpiece that conveys meaning.
A broadcasting tool to share your message at scale.
An engaging way to share your why.
The number one tool for connecting with your audience.
How do you define video?
The world has gone video. That means our social feeds, web searches, and nearly every other channel where we consume content is saturated with video after video. So how do you make sure your video stands out next to the hundreds of other options your audience sees daily?
It starts at the beginning of the process.
Read more on the VIP Blog this week.
https://visualimpactproductionsllc.com/5-questions-to-ask-yourself-before-creating-a-video/
Are you using video to spice up your statistics?
If you’re looking to launch a new product or service, industry numbers and stats can be a powerful way to show its value.
Here’s the thing though – numbers are historically unappealing. Math, statistics, and analytics can be downright boring to the non-mathematically inclined.
So how do you present statistics so they’re not only visually appealing - but easily digestible?
You knew where we were going with this. V-I-D-E-O.
Motion graphics, energizing video, and animation are just a few of our favorite ways to make statistics something your audience will be excited to see.
Read more on the VIP blog this week!
Your weekly reminder to be using video:
In 2020, 87% of companies saw a positive ROI from their video marketing efforts, compared to only 33% for text and image-based marketing. That number is expected to grow exponentially by 2023.
Are you going to be one of them?
94% of consumers in 2021 reported they were most engaged with video content, with GIFs coming in second, followed by images.
But remember - you can create some dynamic GIFs and photos from video.
One strong video can provide a wealth of content for your social channels, website, and email marketing all at once.
We don’t mean to go “marketing lecture” on you, but we see this mistake made often.
While the purpose of your video might be a promotion, be careful of hard-sell tactics. Your audience doesn’t want to feel like they’re being sold on something
☑️Avoid BUY THIS NOW language (and feel free to skip those all caps seen here)
☑️Make sure you’re still telling a story. Resonating emotionally with your audience is everything.
☑️Don’t sleep on scriptwriting. The right script can make or break your video’s message.
Swinging into February like…
*Courtesy of the way-too-fun video we did for Impact Improver - revolutionizing your golf game one swing at a time!
https://visualimpactproductionsllc.com/impact-improver/
B-roll footage is supplemental or alternative footage – or extra shots and snippets – that’s aside from primary footage. But we hate calling it ‘extra’ because it can end up being the key piece that really brings your video to life.
B-roll can give context to the story you’re telling, add entertainment value, and break up primary footage to really give your video life.
Plus, it can end up being great for repurposing on social media and your websites.
Moral of the story? Don’t sleep on your B-roll footage.
Video is the present (and future) of digital marketing.
How are you utilizing video for your organization in 2022?
Remote recording has never been easier than with our cloud-based recording studio.
Professional quality footage that’s 100% convenient for you - recorded using your camera, your lighting, and your audio - from wherever you are.
Visual Impact Productions updated their business hours.
Wishing all our clients, friends, fellow small businesses - and all their friends and families - a prosperous year of growth, happiness, and resilience.
Happy 2022 from the VIP family!
When you have a video budget, sticking to it is part of project success. Keep these three tips in mind to make sure your video budget stays in the black.
1. Assess Your Needs
What major events or changes are coming up in the next year that require video? You’ll burn valuable dollars when you’re not clear on exactly what you want out of a video project.
2. Use Past Experiences
Have you used video in the past? Take a good look at past projects: performance, where they attributed to growth, and - most importantly - what you would have done differently. Bring those experiences into your planning.
3. Put Money Where it Matters
Is a strong voice-over the potion that will make your video the most powerful? Then don’t skimp on the scriptwriting (or the voice-over artist, obviously). Already have a killer office space? Then you probably don’t need to spend on a venue. Allocating your budget in all the right ways makes all the right differences for your video project.
Film your company’s next video from wherever you are.
Our new Cloud-Based Production offering means studio-quality videos are filmed remotely, edited to perfection, and delivered to you in one multimedia masterpiece.
Here’s How it Works:
● We’ll send you a link to our Cloud-Based recording studio prior to filming
● We’ll consult you on lighting, audio, and video settings for optimal quality
● You’ll get tips, tricks, and best practices for how to present naturally, how to read from your script (we can provide that, too!), and how to bring your best to filming
Then..
● You’ll record at a time completely convenient for you
● We’ll send transcripts from filming and help you select the best soundbites for your video
● We download all the chosen cuts, add custom graphics, treatment, logos, music, your call to action… anything your video requires.
Then we deliver the magic.
Find out more at visualimpactprod.com.
Welcome to Cloud-Based Video Creation.
Using next-gen cloud technology, VIP is now filming remote footage that looks, feels, and sounds like it came out of the studio.
That means your next branding video, social media video, recruitment video, anniversary video, event video, association video, product launch video… can all be filmed from wherever you are.
Find out more at visualimpactprod.com.
On location again! Our clients enjoy knowing that we make their safety our priority. We wear masks, check temperatures and keep acceptable distancing in mind during our production shoots.
And with that, we have our last Vault of January! To wrap up this month, we wanted to give a little info as to why your favorite movie hits take a little longer than you'd like to hit the screens (or tv's nowadays)
We hope you join us next week for more Vaults In February!
Can you believe we're on our 3rd Vault? Say it with us. P-o-s-t P-r-o-d-u-c-t-i-o-n.
It's time for our 2nd Video Vault! This week, we'll be taking a mini deep dive into one of film history's most iconic directors...
We believe it was President John F. Kennedy that once said, “Boy, I wish I knew more about the history of video!” Well, if you’re anything like JFK, you’re in luck.
Introducing the VIP Video Vault. Weekly fun facts about video in – wait for it – video form!
Well folks, we made it!
Happy New Year, from our family to yours.
Here's to a strong, prosperous, and full-spead-ahead 2021 - we're all in this together!
Video is a huge asset when it comes to your website. Making sure you're doing it right is a bigger one 👍 Sharing the three main things to consider on the blog today.
https://visualimpactproductionsllc.com/tips-for-incorporating-video-on-your-website-the-right-way/
Okay. Now that you’ve probably spent most of your time researching video marketing listening to voices shouting, “YOU NEED VIDEO! YOU NEED VIDEO! PUT IT EVERYWHERE!”, we’re going to take a small step back and fine-tune that theory just a little. I know, when will it end?!
Are you thinking about how to use video this holiday season?
https://visualimpactproductionsllc.com/featuring-video-in-your-holiday-marketing-festivities/
What are your company’s plans for the holidays? Read: what do you change about your marketing when the holidays come ‘round? If you’re not looking at ways to vary your strategy right about now, then you might be missing out on some great opportunities. The holidays are a great time to resonate...
Ever heard a commercial and found yourself completely captivated by the voice you hear?
Welcome to the benefits of a professional voice over artist. Don't overlook them!
https://visualimpactproductionsllc.com/the-benefits-of-using-a-professional-voice-over-artist-for-your-video/
We’ve worked with some companies to create a video who start the collaboration with, “So we did a video before and it just didn’t go well at all.” Sometimes a failed video campaign can make business owners sour to video, but before you starting buying into the idea that video itself is ineffective, make sure you’re not committing the three deadly video “sins.”
The three "sins" you should be avoiding:
https://visualimpactproductionsllc.com/the-three-mistakes-you-dont-want-to-make-with-video/
Location- it doesn't just apply to real estate. It's actually one of the biggest key players in the success of your video.
Read more on the VIP Blog this week.
https://visualimpactproductionsllc.com/location-location-location-why-where-you-shoot-your-video-matters/
Video has countless definitons, but even more uses. Make sure you're tapping into them all.
Videos are a big investment. We like to help our clients find ways that they can utilize their corporate video long after it serves it's initial purpose.
https://visualimpactproductionsllc.com/repurposing-your-corporate-video-content/
We couldn't have said it better!
📽🎞📽✨
Shedding a little video wisdom this week: Keeping that marketing video short and sweet.
✨📽💪'
https://visualimpactproductionsllc.com/7-reasons-to-keep-your-marketing-video-under-two-minutes/
Exciting news at VIP this week- Our Website got a revamp!
Go check it out!
visualimpactproductionsllc.com
If you're looking for the missing ingredient to make your video standout from the competition, look no further then quality animation. Engage, captivate and entertain!
📽✨📽✨
https://www.visualimpactproductionsllc.com/benefitsofanimation
What Animation Can Bring To Your Corporate Video more from our blogFollowFollowFollowFollow In real estate the saying is “Location, location, location.” We’ve got a similar one in video production, “Entertainment, Entertainment, Entertainment.” Maybe we just made that up, but that doesn.....
Your videos need closed captioning. Here's why.
https://www.visualimpactproductionsllc.com/closedcaptioning/
Closed Captioning: No Longer A Suggestion more from our blogFollowFollowFollowFollow Over the past several decades as video has taken the marketing industry by storm, we’ve seen trends of all magnitudes start to take hold on how video is produced, where it’s displayed, and all the different way...
This was a great experience filming this welcome video for Washington Golf and Country Club. Great organization and great people!
Some of the biggest media powerhouses in the world are embracing change with open arms. Why shouldn't you?
📽🎞
https://www.visualimpactproductionsllc.com/alooktothefuture/
A Look to the Future: How Video and Media are Evolving more from our blogFollowFollowFollowFollowOur last blog piece centered around taking the necessary health and safety protocols when filming videos in-person for the foreseeable future. But with our normal changing every day, it is important to c...
On the blog this week: health and safety during video production and filming. Making sure you're taking all the right precautions to create a filming environment that makes participants feel comfortable, safe, and valued is imperative to a seamless experience.📽✨🌎
https://www.visualimpactproductionsllc.com/healthandsafety/
Make Health and Safety a Priority During Video Production more from our blogFollowFollowFollowFollow In a world gone remote, video is more important than ever for businesses to reach their customers, employees, and the public in general. But creating a company video without in-person filming? That...
The future of events is changing rapidly, but it is a resilient industry that will come back better than ever. 📽💪
https://www.visualimpactproductionsllc.com/thefutureofevents/
The Future of Events: How Video Will Play A Part more from our blog FollowFollowFollowFollow The event management space is undoubtedly one of the industries that has undergone the most rapid landscape shift during COVID-19. In-person events have essentially been taken out of the equation and have...
Featuring snapshots from videos for some of our favorite customers like American Society of Ophthalmic Administrators (ASOA), Institute of Navigation, and Washington Golf and Country Club. Great customers are what makes this process the most rewarding!
📽🎬📽🎞
Reston, VA
Video Production Services, stage sets, script writing, live filming, video editing, storytelling.
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A recording of moving visual images. A multimedia masterpiece that conveys meaning. A broadcasting tool to share your message at scale. An engaging way to share your why. The number one tool for connecting with your audience. How do you define video?
Are you using video to spice up your statistics? If you’re looking to launch a new product or service, industry numbers and stats can be a powerful way to show its value. Here’s the thing though – numbers are historically unappealing. Math, statistics, and analytics can be downright boring to the non-mathematically inclined. So how do you present statistics so they’re not only visually appealing - but easily digestible? You knew where we were going with this. V-I-D-E-O. Motion graphics, energizing video, and animation are just a few of our favorite ways to make statistics something your audience will be excited to see. Read more on the VIP blog this week!
Swinging into February like… *Courtesy of the way-too-fun video we did for Impact Improver - revolutionizing your golf game one swing at a time! https://visualimpactproductionsllc.com/impact-improver/
B-roll footage is supplemental or alternative footage – or extra shots and snippets – that’s aside from primary footage. But we hate calling it ‘extra’ because it can end up being the key piece that really brings your video to life. B-roll can give context to the story you’re telling, add entertainment value, and break up primary footage to really give your video life. Plus, it can end up being great for repurposing on social media and your websites. Moral of the story? Don’t sleep on your B-roll footage.
Video is the present (and future) of digital marketing. How are you utilizing video for your organization in 2022?
Remote recording has never been easier than with our cloud-based recording studio. Professional quality footage that’s 100% convenient for you - recorded using your camera, your lighting, and your audio - from wherever you are.
When you have a video budget, sticking to it is part of project success. Keep these three tips in mind to make sure your video budget stays in the black. 1. Assess Your Needs What major events or changes are coming up in the next year that require video? You’ll burn valuable dollars when you’re not clear on exactly what you want out of a video project. 2. Use Past Experiences Have you used video in the past? Take a good look at past projects: performance, where they attributed to growth, and - most importantly - what you would have done differently. Bring those experiences into your planning. 3. Put Money Where it Matters Is a strong voice-over the potion that will make your video the most powerful? Then don’t skimp on the scriptwriting (or the voice-over artist, obviously). Already have a killer office space? Then you probably don’t need to spend on a venue. Allocating your budget in all the right ways makes all the right differences for your video project.
Film your company’s next video from wherever you are. Our new Cloud-Based Production offering means studio-quality videos are filmed remotely, edited to perfection, and delivered to you in one multimedia masterpiece. Here’s How it Works: ● We’ll send you a link to our Cloud-Based recording studio prior to filming ● We’ll consult you on lighting, audio, and video settings for optimal quality ● You’ll get tips, tricks, and best practices for how to present naturally, how to read from your script (we can provide that, too!), and how to bring your best to filming Then.. ● You’ll record at a time completely convenient for you ● We’ll send transcripts from filming and help you select the best soundbites for your video ● We download all the chosen cuts, add custom graphics, treatment, logos, music, your call to action… anything your video requires. Then we deliver the magic. Find out more at visualimpactprod.com.
