Content Essential

05/01/2025

02/22/2025

Creating engaging behind-the-scenes (BTS) videos can be a great way to connect with your customers and give them a glimpse into the process and effort behind your work.

Creating engaging behind-the-scenes (BTS) videos can be a great way to connect with your customers and give them a glimpse into the process and effort behind your work. Here are some tips to help you create captivating videos that will encourage your customers to connect with you. Plan Your Shots Yo...

02/12/2025

https://www.forbes.com/councils/forbesbusinesscouncil/2025/02/10/worried-about-the-tiktok-ban-a-50-day-plan-for-content-creators/

This bilateral approach can help you continue to grow and build on TikTok while also minimizing your audience's reliance on the platform.

07/10/2023

When you have a full day of content creation ahead……..

03/19/2023

Sunday Funday 🎈

01/06/2023

It's 2023 and time to stock your book shelf with content strategy information that will help you do your job better.

Grab our free booklist from our website.
www.contentessental.com/resources

08/22/2022

End of Instagram? Is it, Peter? Is it?

SQUARESPACE + 10% Off! : https://squarespace.com/mckinnon My VERO profile: https://vero.co/petermckinnonLightroom Editing Presets + Limited Edition Prints! :...

08/18/2022

It's always fascinating to see how real estate agents do content. Their product is, of course, highly visual. But combining the visual with rich, valuable editorial content is the sweet spot for potential buyers.

A few weeks ago, we saw on YouTube an agent who published a video tour. The good thing was that he'd found a good platform for his listing. What was not so great is that he simply fired up his camera phone and took video shots of an empty house. He hadn't taken the time to script his walk-thru which would have made a better user experience for potential buyers - especially since the house was empty.

A little content strategy goes a long way in connecting with audiences.

If you’ve researched digital marketing, you most likely heard the phrase ‘content is king. In the world of digital, those that create the best content generate the most traffic, the most conversions, and the most leads. That is especially true in real estate. In an industry where demand exceeds ...

08/18/2022

We're excited that Notion has added some insane new features. The ability to create columns and a progress tracker is HUGE.

Thomas Frank does a great job of running through the improvements.

Notion has released a ton of new features recently. In this video, I'll show you all of them - including the new Side Peek mode, default database templates, ...

10/16/2020

https://www.nytimes.com/interactive/2020/10/09/arts/young-black-poets.html

Ten teenage writers confront an America in flames and fight back, in their own words.