initiate-it

09/23/2025

Summer at initiate-it was anything but slow this year! We were busy creating, collaborating, and bringing projects to life. But don’t worry, we still made time to soak up every last bit of sunshine, make memories with family and friends, and recharge.

We're feeling ready for whatever the new season brings!

09/15/2025

If you've thought "broadcast TV advertising is a thing of the past," think again.

While the rise of streaming has changed the game, it hasn't killed the power of linear TV. It's just time to look at the strategy from a slightly different perspective.

We are sharing why ad buys on broadcast TV are still a smart move, focusing on high-value live events. We'll also highlight can't-miss opportunities coming in 2026.

Read our full analysis here:

If you're wondering why you should still utilize broadcast TV advertising, keep reading as we explore the weight of high-value opportunities.

09/09/2025

In the studio, cookin' up some heat with Chesapeake Bank. 🔥

While it might look like we're about to drop the next big album, we were actually laying down the sound for a new commercial! We love bringing these projects to life, especially with our close friends at In Your Ear Studios.

08/25/2025

A very merry Christmas in August! ✨😉

Our team had a blast getting into the holiday spirit behind the scenes of our client's annual holiday-themed product photoshoot. While seeing Christmas trees, gifts, and bows in the middle of summer is always a little surreal, it's a tradition we love.

08/05/2025

We were so proud to see our client, Chesapeake Bank , featured on the WAVY TV 10 newscasts this past Friday! Their sponsorship of WAVY's Operation School Supplies drive is a perfect example of a brand aligning with a meaningful cause.

Connecting our clients with advertising and sponsorship opportunities that reflect their values is a core part of what we do.

There's still time to donate and help local students get ready for the school year! Learn more here: https://www.wavy.com/operation-school-supplies/

07/28/2025

Instagram posts just got a SEO upgrade!

Now indexed by Google, your Reels and photos can appear in searches, driving organic traffic.

What do we think is key? Strategic captions❗

Avoid vague phrases! Your captions need to be clear, value-driven, and packed with relevant keywords people are searching for.

Learn more about this update and further ways to optimize your content:

Instagram posts now appear in Google search results! Learn essential strategies to optimize your postss for SEO and expand your brand's reach

06/26/2025

Ever feel that pull to just… unplug? You're not alone.

The social media break trend is gaining momentum, reshaping how brands connect with their audiences.

Get our insights into what this means for marketers like us – from understanding the 'why' to finding new ways to engage:

Social media breaks are trending, impacting digital marketing. Discover how social media marketing is affected and ways to reach audiences.

06/18/2025

AI Overviews are answering questions directly on Google, often bypassing your website...

Are you prepared for the "zero-click" era? What about your SEO?

It's time to stay ahead of the game and adapt to a new era.

06/10/2025

Celebrating an incredible milestone with a true community pillar! For 50 years, KBS, Inc. has been building up Richmond, and we're honored to play a small part in marking their enduring legacy with a special anniversary logo.

Here's to many more!

06/05/2025

Alright, let's be honest: how many of us have been directly relying on the AI Overview in Google search to give us quick answers? 🙋‍♀️ Without even scrolling down to click on those top links?

Well, that new habit leaves us all wondering: how will this ultimately affect SEO and your precious organic AND paid traffic?

We're diving deep into the nitty-gritty of Google's AI Overviews, including the very latest updates, to help brands learn how to adapt:

Are AI Overviews impacting your website's SEO traffic? Explore how Google's new feature affects SEO and how brands should adapt.

05/30/2025

Happy ! ✨🎨

At initiate-it, creativity isn't just a buzzword - it's woven into every service we offer. Take a peek at just a few of the ways we bring ideas to life for our clients.

05/20/2025

Alright, membership associations: You're doing amazing work, but are your numbers stagnant?

Our latest blog dives into the Top 7 Mistakes Membership Associations Make - and how to fix 'em! Read more here: https://initiate-it.com/top-7-mistakes-membership-associations-make/

Examining seven proven ways membership associations can do a better job of engaging prospects. Discover mistakes and increase your numbers.