initiate-it

01/07/2026

As we head into 2026, the design world is hitting a fascinating crossroads. While some are doubling down on automation, others are leaning into the human layer - celebrating raw textures, hand-drawn elements, and the beauty of imperfection.

We always like to kick off the new year by breaking down the top trends you need to watch to stay ahead of the curve this year:

Discover the top Design Trends 2026. From the evolution of Y2K nostalgia to ethical AI and tactile "human" layers.

12/19/2025

What a year. What a ride. What a team.

Beyond the work, it’s the energy in the office and the partnerships we’ve built that have us buzzing. We’re heading into 2026 with more momentum than ever before!

12/01/2025

Sometimes, a strong brand with a great legacy just needs more room to breathe and play. That's exactly where we started with KBS, Inc. on our recent project!

Our goal wasn't to reinvent the wheel, but to give their existing solid foundation a serious boost. We developed a comprehensive, expanded visual brand kit focused on consistency and versatility across every touchpoint - from presentations and proposals to social media and recruitment materials.

11/19/2025

It's Q4, and budgets are officially THE hottest topic.

We've broken down how to build a data-driven digital marketing budget designed purely for maximum revenue and sustainable growth.

Inside: The essential framework for balancing core channels. A 5-step process for building your budget backward from your target ROI. The critical role of expertise in eliminating budget guesswork.

Don't finalize your 2026 spend until you've audited your allocation strategy. This will help you get started:

Build a strategic, data-driven digital marketing budget focused entirely on ROI. Allocate funds for maximum revenue and growth.

11/06/2025

🗣️ Heard in a recent client conversation ~ One of the highest compliments we can receive and a theme we hear often!

We're not just an outside vendor: we're your integrated, dedicated, and strategic marketing department. That's what it means to be a true partner.

10/28/2025

We took our commitment to knowledge on the road last week! The initiate-it team was at SmileCon 2025 getting a 360-degree view of the dental world.

This continuous education is key to ensuring we're providing our clients with the most informed and effective marketing strategies.

10/16/2025

October on the outside, Valentine's Day on the inside! 💕

Michael is on set and behind the lens, working his magic to capture the perfect Valentine's Day lifestyle shots for our client.

10/07/2025

Q4 is officially here! 🎯 For many of our clients (and for us!), the planning for 2026 is in full swing.

Excited to maintain this momentum and continue our rewarding partnership with the wonderful team at Chesapeake Bank !

10/01/2025

The biggest moments in broadcast TV are coming in 2026, and you don't have to be a sports fan to know that they're a massive opportunity for your brand.

A note on targeting: Whether you're looking for broad national reach or a more focused local campaign, broadcast TV offers flexible options to maximize your advertising budget and connect with your ideal audience. Beyond sports, consider the high-impact moments of major award ceremonies, political coverage, or cultural touchstones like the Thanksgiving Day Parade.

Ready to secure your spot during the biggest TV moments of 2026? Let's talk strategy.

09/23/2025

Summer at initiate-it was anything but slow this year! We were busy creating, collaborating, and bringing projects to life. But don’t worry, we still made time to soak up every last bit of sunshine, make memories with family and friends, and recharge.

We're feeling ready for whatever the new season brings!

09/15/2025

If you've thought "broadcast TV advertising is a thing of the past," think again.

While the rise of streaming has changed the game, it hasn't killed the power of linear TV. It's just time to look at the strategy from a slightly different perspective.

We are sharing why ad buys on broadcast TV are still a smart move, focusing on high-value live events. We'll also highlight can't-miss opportunities coming in 2026.

Read our full analysis here:

If you're wondering why you should still utilize broadcast TV advertising, keep reading as we explore the weight of high-value opportunities.

09/09/2025

In the studio, cookin' up some heat with Chesapeake Bank. 🔥

While it might look like we're about to drop the next big album, we were actually laying down the sound for a new commercial! We love bringing these projects to life, especially with our close friends at In Your Ear Studios.