initiate-it

11/19/2025

It's Q4, and budgets are officially THE hottest topic.

We've broken down how to build a data-driven digital marketing budget designed purely for maximum revenue and sustainable growth.

Inside: The essential framework for balancing core channels. A 5-step process for building your budget backward from your target ROI. The critical role of expertise in eliminating budget guesswork.

Don't finalize your 2026 spend until you've audited your allocation strategy. This will help you get started:

Build a strategic, data-driven digital marketing budget focused entirely on ROI. Allocate funds for maximum revenue and growth.

11/06/2025

🗣️ Heard in a recent client conversation ~ One of the highest compliments we can receive and a theme we hear often!

We're not just an outside vendor: we're your integrated, dedicated, and strategic marketing department. That's what it means to be a true partner.

10/28/2025

We took our commitment to knowledge on the road last week! The initiate-it team was at SmileCon 2025 getting a 360-degree view of the dental world.

This continuous education is key to ensuring we're providing our clients with the most informed and effective marketing strategies.

10/16/2025

October on the outside, Valentine's Day on the inside! 💕

Michael is on set and behind the lens, working his magic to capture the perfect Valentine's Day lifestyle shots for our client.

10/07/2025

Q4 is officially here! 🎯 For many of our clients (and for us!), the planning for 2026 is in full swing.

Excited to maintain this momentum and continue our rewarding partnership with the wonderful team at Chesapeake Bank !

10/01/2025

The biggest moments in broadcast TV are coming in 2026, and you don't have to be a sports fan to know that they're a massive opportunity for your brand.

A note on targeting: Whether you're looking for broad national reach or a more focused local campaign, broadcast TV offers flexible options to maximize your advertising budget and connect with your ideal audience. Beyond sports, consider the high-impact moments of major award ceremonies, political coverage, or cultural touchstones like the Thanksgiving Day Parade.

Ready to secure your spot during the biggest TV moments of 2026? Let's talk strategy.

09/23/2025

Summer at initiate-it was anything but slow this year! We were busy creating, collaborating, and bringing projects to life. But don’t worry, we still made time to soak up every last bit of sunshine, make memories with family and friends, and recharge.

We're feeling ready for whatever the new season brings!

09/15/2025

If you've thought "broadcast TV advertising is a thing of the past," think again.

While the rise of streaming has changed the game, it hasn't killed the power of linear TV. It's just time to look at the strategy from a slightly different perspective.

We are sharing why ad buys on broadcast TV are still a smart move, focusing on high-value live events. We'll also highlight can't-miss opportunities coming in 2026.

Read our full analysis here:

If you're wondering why you should still utilize broadcast TV advertising, keep reading as we explore the weight of high-value opportunities.

09/09/2025

In the studio, cookin' up some heat with Chesapeake Bank. 🔥

While it might look like we're about to drop the next big album, we were actually laying down the sound for a new commercial! We love bringing these projects to life, especially with our close friends at In Your Ear Studios.

08/25/2025

A very merry Christmas in August! ✨😉

Our team had a blast getting into the holiday spirit behind the scenes of our client's annual holiday-themed product photoshoot. While seeing Christmas trees, gifts, and bows in the middle of summer is always a little surreal, it's a tradition we love.

08/05/2025

We were so proud to see our client, Chesapeake Bank , featured on the WAVY TV 10 newscasts this past Friday! Their sponsorship of WAVY's Operation School Supplies drive is a perfect example of a brand aligning with a meaningful cause.

Connecting our clients with advertising and sponsorship opportunities that reflect their values is a core part of what we do.

There's still time to donate and help local students get ready for the school year! Learn more here: https://www.wavy.com/operation-school-supplies/

07/28/2025

Instagram posts just got a SEO upgrade!

Now indexed by Google, your Reels and photos can appear in searches, driving organic traffic.

What do we think is key? Strategic captions❗

Avoid vague phrases! Your captions need to be clear, value-driven, and packed with relevant keywords people are searching for.

Learn more about this update and further ways to optimize your content:

Instagram posts now appear in Google search results! Learn essential strategies to optimize your postss for SEO and expand your brand's reach