Play it. ️We're your one-stop shop for all things golf simulators - business plans, in-depth reviews, expert advice, and buyer surveys, data-driven insights. In doing so, it quickly became apparent that the assumptions about the number of rounds played drove the business case on such an enterprise. This refers to both the number of simulators my area could support and the percentage of time they would be rented. Most of the simulator manufacturers had ROI models that they provided me showing an expected utilization of ~70-80% for the year, but were unable to share actual results. They also didn't have any empirical information on impacts of weather, population, etc. I decided to create a survey to collect that sort of information and provided a copy back to participants of the survey. What I found was that these ROI models overstated actual use. I was also able to evaluate a number of other data sources covering weather, golfers in a 10 mile radius, home price, percentage of renters, etc around a facility to identify a few drivers to help build a forecast of expected utilization in my area. In the end, I concluded that an indoor golf center could be profitable, but not close enough to replacing my existing salary to be worth the risk. Given the total lack of information like this, I thought it might be interesting to see if I could build a community and continue to gather data that owners would find useful. If through this venture, someone comes up with a way to crack the nut on how to really drive strong traffic in good weather, I might still open a facility some day.