06/01/2026
One of the biggest mistakes I’m seeing right now is a mismatch.
A caption that doesn’t match the product. A post that doesn’t sound like the person selling it. Marketing that’s everywhere, but doesn’t feel like anything.
There’s no through line. No voice. No brand standard holding it together.
And it usually comes from one simple thing.
Someone opens ChatGPT and types: “Give me captions for three days.”
No context. No identity. No direction behind the ask.
The tool isn’t the problem.
The input is.
AI only reflects what you give it. If you give it nothing, you get generic.
And generic doesn’t sell.
Human first. AI second. Always.