Mississippi Association of Broadcasters

12/05/2025

Warner Bros. to Netflix finalized leaving Paramount and Comcast without.

Netflix, born out of a DVD-by-mail service, is acquiring Warner Bros. — including its film and television studios, the HBO Max platform in competition with Netflix, and the HBO cable TV network, from the David Zaslav-led Warner Bros. Discovery. Paramount had questioned the sale process' "fairness ...

12/05/2025

In episode number 25 of Behind The Mic with MAB, Amanda Fontaine welcomes Jim Sherwood to the Audio Alchemy Studios. Jim is the founder and lead developer of Skyrocket Radio, a company dedicated to helping radio stations thrive in today’s digital landscape.
Jim’s career in radio began in 1988 and has taken him through roles at iHeartMedia, CBS Radio, Cumulus Broadcasting, and several local stations. He has done everything from programming to promotions, hosting on the air, managing digital content, and even broadcasting aboard an aircraft carrier during his Navy service. His passion for radio, music, history, and digital innovation led him to launch Mediagin Creative in 2001 and later Skyrocket Radio in 2013.

Today, Jim partners with stations of all sizes to build websites, mobile apps, and digital tools that strengthen brands and deepen audience connection. He also hosts the “Better Radio Websites” podcast, where he shares practical guidance for radio professionals navigating the online world.

Amanda and Jim dive into the evolution of radio, the importance of digital presence, and what stations need to succeed in a rapidly changing media environment.



This episode is produced by Daniel Anderson at Audio Alchemy Productions.

12/05/2025

Behind the Mic with MAB - Facebook Podcast with Jim Sherwood, Skyrocket Radio Founder!

Thursday, December 4, at 7:00 p.m.

https://www.facebook.com/missbroadcasters

12/04/2025

Behind the Mic with MAB - Facebook Podcast with Courtney Ann Jackson, WLBT News Anchor / Multimedia Journalist!

Thursday, December 11, at 7:00 p.m.

https://www.facebook.com/missbroadcasters

12/04/2025

A big thank you to Lee Yancey for sharing your knowledge with our MAB Board of Directors today. We learned so much and truly appreciate your time and expertise.

12/01/2025

"Proposed rules would give broadcasters flexibility, but a lack of direction for devices, rights management and MVPDs risks slowing adoption."

Proposed rules would give broadcasters flexibility, but a lack of direction for devices, rights management and MVPDs risks slowing adoption

12/01/2025

“If station operators don’t secure their network links with VPNs, or at least don’t expose the Barix configuration interface to the internet, such hacks will continue."

Make sure your station takes the steps necessary to keep hackers at bay.

Two compromises of audio at stations in Texas and Virginia have resulted in the FCC reminding broadcasters to priortize cybersecurity.

11/27/2025

Wishing each and every MAB radio and television member a safe and happy Thanksgiving. We're SO grateful for each and every one of you!

11/27/2025

11/24/2025

Why pay more when over-the-air channels can deliver dozens of FREE channels that offer news, sports, weather, and entertainment?

Consumers are spending more money on subscription streaming services, paying on average $70 a month in October, compared with $48 monthly just one year ago, according to consulting firm Deloitte.

11/24/2025

Stations across Mississippi deliver great entertainment at a cost that everyone can agree on... FREE! Just takes an over-the-air antenna!

Consumers are spending more money on subscription streaming services, paying on average $70 a month in October, compared with $48 monthly just one year ago, according to consulting firm Deloitte.