Joe Susaña

Joe Susaña I help local businesses get more calls from Google using Local SEO and Google Business Profile.

👷‍♂️ Builder of AI tools for home service pros 📲 Helping contractors turn leads into booked jobs on autopilot 💬 DM me “DEMO” to see how it works.

Another customer experience worth sharing. Thanks for the love! ❤️
11/20/2025

Another customer experience worth sharing. Thanks for the love! ❤️

Here’s the truth about most leads: a big chunk of them just aren’t ready yet. They’re getting estimates, waiting for app...
09/12/2025

Here’s the truth about most leads: a big chunk of them just aren’t ready yet. They’re getting estimates, waiting for approvals, or still deciding. The mistake most contractors make is dropping those leads after one or two calls. But research shows 80% of sales happen after the 5th touch.

That’s where a lead nurturing platform makes all the difference. It keeps you top of mind with value-driven touches: seasonal tips, reminders, and helpful check-ins. When the homeowner is finally ready, you’re the one they remember and call back.

Contractors who nurture leads consistently don’t just book more jobs... they build stronger reputations and predictable pipelines.

👉 Full blog link in comments.

Most contractors use some type of tool to manage leads. But here’s the issue: most software was built for generic busine...
09/11/2025

Most contractors use some type of tool to manage leads. But here’s the issue: most software was built for generic businesses, not trades. They’re heavy, complex, and still don’t fix the biggest problem contractors face: speed-to-lead.

That’s why contractor-specific tools matter. Instead of bloated CRMs or expensive call centers, trade-focused systems reply to leads within 60 seconds, qualify them with smart questions, book the job directly on your calendar, and send reminders so customers actually show up.

It’s simple, practical, and made for the way contractors really work. If you’re spending money on ads, a proper lead conversion tool can be the difference between wasted dollars and booked jobs.

👉 Full blog link in comments.

Contractors often think they need more leads. In reality, the fastest way to grow is to convert more of the ones you alr...
09/10/2025

Contractors often think they need more leads. In reality, the fastest way to grow is to convert more of the ones you already have. Here’s the math: if you generate 100 leads and close 10%, that’s 10 jobs. If you close 20%, that’s 20 jobs—double the revenue without spending another dime on ads.

How do you get there? Respond faster, follow up more consistently, ask the right qualifying questions, send appointment reminders, and always provide value. These small shifts can lift conversion rates by 20–40%.

The best part? Most of it can be automated so you can focus on the work while your system keeps leads moving toward booked jobs.

👉 Full breakdown in the comments.

Here’s something most contractors already feel in their gut: the fastest one to respond usually wins the job. But the nu...
09/09/2025

Here’s something most contractors already feel in their gut: the fastest one to respond usually wins the job. But the numbers make it even clearer. If you respond within 5 minutes, you’re 9x more likely to connect with a prospect. Wait an hour, and your odds of closing drop by almost 90%.

The problem is, you can’t be on every call while also running crews and projects. That’s why automation has become such a game-changer. Systems like The Contractors Assistant™ reply in under 60 seconds, qualify prospects, and even set appointments with reminders built in.

That means your business never misses a lead, even when you’re knee-deep in a project.

👉 Blog link in comments.

Contractors are some of the busiest professionals out there. Between running job sites, quoting, and managing crews, it’...
09/08/2025

Contractors are some of the busiest professionals out there. Between running job sites, quoting, and managing crews, it’s easy for calls and inquiries to slip through the cracks. The problem? Every missed call could mean a lost job worth thousands of dollars.

That’s why more contractors are turning to automated customer service—not the frustrating kind of chatbots you’ve seen, but AI assistants designed for trades. These systems respond in under 60 seconds, qualify the lead with smart questions, and even book jobs right onto your calendar.

The result? More booked jobs, fewer no-shows, and no more guilt over missed calls while you’re on the ladder or in the truck.

👉 Full blog link in comments.

Most contractors don’t have a lead problem — they have a follow-up problem.That’s why so many are turning to 𝗹𝗲𝗮𝗱 𝗲𝗻𝗴𝗮𝗴𝗲...
09/05/2025

Most contractors don’t have a lead problem — they have a follow-up problem.

That’s why so many are turning to 𝗹𝗲𝗮𝗱 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘀𝗼𝗳𝘁𝘄𝗮𝗿𝗲. But here’s the catch: most tools are built for every type of business, not contractors. They’ll ping you with alerts and dashboards, but they won’t respond to leads while you’re on a roof or fixing an AC unit.

That’s where 𝗟𝗶𝗴𝗵𝘁𝗻𝗶𝗻𝗴 𝗟𝗲𝗮𝗱𝘀 𝗣𝗿𝗼 is different. With the 𝗖𝗼𝗻𝘁𝗿𝗮𝗰𝘁𝗼𝗿𝘀 𝗔𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁™undefined, every inquiry gets a reply within 60 seconds, leads are qualified, jobs are booked, and reminders keep customers from no-showing.

It’s not just software, it’s a done-for-you system that pays for itself in booked jobs.

Full article link in the comments.

Every contractor knows the frustration of complicated software that promises to help but ends up slowing you down.That’s...
09/04/2025

Every contractor knows the frustration of complicated software that promises to help but ends up slowing you down.

That’s why many are looking for a 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝗧𝗶𝘁𝗮𝗻 𝗮𝗹𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝘃𝗲. ServiceTitan is powerful, but it’s built for enterprise-scale operations, not for the contractor who just needs leads answered, customers booked, and jobs completed.

That’s where 𝗟𝗶𝗴𝗵𝘁𝗻𝗶𝗻𝗴 𝗟𝗲𝗮𝗱𝘀 𝗣𝗿𝗼 comes in. With the 𝗖𝗼𝗻𝘁𝗿𝗮𝗰𝘁𝗼𝗿𝘀 𝗔𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁™undefined, every inquiry gets a reply within 60 seconds, leads are qualified, jobs are booked, and reminders reduce no-shows. It’s simple, flat-rate, and built specifically for home service pros.

Full article link in the comments.

Contractors know every missed call or slow reply could mean a lost job. That’s why so many look for a 𝗕𝗶𝗿𝗱𝗲𝘆𝗲 𝗮𝗹𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝘃...
09/03/2025

Contractors know every missed call or slow reply could mean a lost job. That’s why so many look for a 𝗕𝗶𝗿𝗱𝗲𝘆𝗲 𝗮𝗹𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝘃𝗲.

Birdeye is great for reviews, but it was built for all local businesses — not just contractors. What you need is speed, simplicity, and someone to book jobs while you’re on the roof or under a sink.

That’s exactly why we built 𝗟𝗶𝗴𝗵𝘁𝗻𝗶𝗻𝗴 𝗟𝗲𝗮𝗱𝘀 𝗣𝗿𝗼. It responds in 60 seconds, qualifies leads, books appointments, and sends reminders. Flat-rate, transparent, and live in just a couple days.

👉 Full article link in the comments.

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