08/31/2025
DESANDERS LAUNCHES THE CONCEPT V CHRONOGRAPH:
To preface this announcement post, I wanted to start by outlining what a joy it has been to get to know the fine folks involved with the Nordic Watchmakers Association and Morten Paulsen in particular.
The Norwegians have been incredibly interested in any media endeavor I’ve dabbled in and have supported us every step of the way. It is with a grateful heart and happy soul that I would like to help them introduce to the world the DeSanders Concept V. Here is the story:
DeSanders Introduces the Concept V: Depth, Design, and Everyday Access.
Norway isn’t the first place most look when they think of chronographs, but DeSanders, a small independent watch studio based in Oslo, has been quietly carving out our own lane in contemporary watch design. Our brands fifth release, the Concept V, is arguably our most ambitious yet — a bold chronograph that trades flat dials for something far more architectural.
It all begins with the main disc, where 3D hour indices rise up from a semi-transparent glass ring. Through that ring, you catch glimpses of the chronograph subdial discs quietly rotating underneath — a small but satisfying detail that gives the watch unexpected depth. Surrounding it is a brushed aluminum ring, carrying the minute markers on its surface, like a frame that holds the composition together.
On the same level as the main disc but tucked along the inner wall of the case is the chrono seconds ring, finished with a subtle sandblasting that shifts with the light. Just beneath it sits a black lock ring, which doubles as a stage for two small metal markers. Peek through them, and you can trace the current subdial time — a playful way to read the time.
At six o’clock, the final “marker” becomes something like an eye, looking down to the lowest layer of all: the date wheel, half-exposed as it glides beneath the twin subdials.
The case itself takes a similarly unconventional path. Designed with a unique cushion profile, the sidewall flows seamlessly from a debossed surface into raised, sculpted lugs, before continuing down into the custom FKM rubber strap. It’s a form that feels continuous — almost organic — as though the watch and strap were carved from a single piece. The result is a chronograph that’s more than just functional — it’s a study in layers, textures, and discovery.
“The Concept V is about bringing something unexpected to an entry-level market,” says Torgeir Sanders, the creative force behind DeSanders. “It’s complex, multi-dimensional, and built for people who want a watch that is as much a piece of design as it is a timekeeper; A proper conversation piece”.
On the technical side the watch is equipped with DLC coating, FKM rubber, sapphire glass, 100m water resistance, AR coating and 18k gold plating.
The watch measures 42mm wide, 17mm heigh and 45mm lug to lug for a snug fit around the wrist.
The Concept V represents the next chapter in DeSanders’ journey as an independent watch studio. As their fifth release, it not only celebrates the brand’s growth but also cements its commitment to pushing boundaries in design while staying true to craftsmanship and accessibility.
About DeSanders
Founded in 2015, DeSanders horologie is a Norwegian watch studio concept. Born out of Torgeir Sanders vision to make challenging, complex and beautiful designs aimed more towards the entry level watch enthusiast. DeSanders is dedicated to push the envelope and create true "conversational pieces”.
Having been a close friend and collaborator since the founding of the studio, Morten Paulsen finally joined as a company partner in 2022. His deep passion for watches and drive to growing something with an impact is a huge asset to the studio.
Specifications:
• 100M WR
• integrated strap design.
• Screw down crown
• Sapphire crystal with AR treatment
• FKM rubber strap
• 42mm wide case
• 45mm lug to lug
• 17mm thickness
• 20mm lugs
• 24 til 20mm strap taper
• Butterfly clasp with micro adjustment
• Automatic column wheel Chronograph movement Seiko NE86A
• custom machined rosegold plated rotor
• 34 jewels and 45hrs power reserve beating at 28.800 VPH
• Rosegold case and clasp is 18k gold plated steel, 20 microns
• Swiss grade superluminova
Our Concept V comes in 4 colorways :
-rosegold / green
-rosegold / dark grey
-black dlc / black
-stainless steel / black
Price around 1100 usd, excluding local tax/vat, price exact will be on our website on Saturday 30/8!
