http://www.freakflagmarketing.com/

Freak Flag Marketing, Rochester, NY (2026)

03/29/2023

You've probably heard the news that the U.S. Congress is debating banning TikTok. Well, if you're totally killing it on TikTok, you might be shaking in your boots just a lil bit. 🫣

It will suck if you've got thousands of engaged followers on TikTok and Congress decides to pull the plug, but it doesn't have to be the end of your success as a business owner.

1️⃣ Make sure that all your content (no matter where it's posted) has a call to action, or a CTA. That call to action gives your audience specific directions on what to do next -- such as subscribing to your email newsletter or visiting your website.

2️⃣ Of course, if TikTok is all you've got going, this change is going to hurt a lot. That's why you should never count on a single platform (especially one you don't own) for all your marketing. Start building an email list ASAP. Trust me.

3️⃣ But don't ditch TikTok just yet. If you've been finding success, keep plugging along, but be sure to have a backup plan if Congress does the thing.

03/27/2023

DO NOT SPEND ALL YOUR TIME CREATING CONTENT!

By repurposing every piece of content you create, you can save TONS of time on your content marketing efforts for your biz!

Follow these four tips when repurposing content:

1️⃣ Leave no stone unturned. EVERYTHING is content. If you post a Tweet, screenshot it and post it to other platforms. If you write a blog post, be sure to post it on LinkedIn too! Or, why not film a video of you talking through the post for your website and social media?

2️⃣ Make most of your content evergreen. 🌲 That means the content will still be relevant in 6-12 months. Website visitors and social media followers can enjoy this content for months to come. Sprinkle in some more time-sensitive, news-based content and you're good to go!

3️⃣ Break every piece of info into the smallest possible nugget of value. If your blog post has 5 points, turn each point into a piece of social content, as well as a post for the whole process. People will still find value as long as you're truly trying to be helpful.

4️⃣ Don't forget about the content you've already posted! Update blogs with new information periodically. On social, you can post the same info with updates or new perspectives, because chances are not everyone saw the first post.

Tell me about your content creation process! How do you keep content from taking over your life?

02/13/2023

DON’T GET IT TWISTED!

I love all of you freaks, but in case you were wondering which of you I love BEST…it’s these ones. 😘

But, why am I doing this? Because your ideal customer should be able to take one look at your content and know it’s for them!

When people feel personally identified, they pay more attention. If someone yells your name in a crowded room, you’re likely to pay more attention than if someone just yelled, “hey!”

Likewise, if you should “hey, new moms!” in a crowded room, you’ll likely get all the new moms to look your way vs. if you’d just yelled, “hey ladies!”

This is exactly why using identifiers can make it easier for your ideal customer to tune into your content. Try starting a post with one of these identifiers (be sure to customize to your industry).

❓ Do you struggle with keeping your finances organized?

😞 Low traffic to your website got you down?

📣 Hey biz coaches! There’s a better way to market your services!

02/10/2023

DOES YOUR ABOUT PAGE SUCK??? 🙊

It’s okay! We can fix it! Follow these 4 tips to make sure your website’s about page is doing its job.

1️⃣ It’s not about you, bro. The about page is really misleading, because it shouldn’t actually be about YOU at all. Rather, it should be about how you can help your ideal client or customer. Of course, this is a good place to let your personality shine, but do it through the lens of how you help people and what makes you different.

2️⃣ This is not the place for stock photos. Sure, you can use appropriate stock images and videos on your business’ website, but your about page should have at least one image that’s clearly YOU. People don’t buy from businesses…they buy from humans. Prove you are one.

3️⃣ Ditch the biography! A few lines about why you're qualified to deliver on your promises is great, but no one cares what job you had when you were 16…unless it’s really funny. Is it funny?

4️⃣ Make sure to have a CALL TO ACTION (CTA). Yes, every page on your site should have a CTA – even your about page. Whether you want to promo your awesome new course or encourage folks to sign up for your newsletter (with a killer freebie, obvs), make sure you give readers something to DO.

How’s that? Feeling better? What are you going to change on your about page?

02/08/2023

I SWEAR I WILL READ THESE BOOKS

I go through phases with reading. Right now I’m in a Youtube phase, but one of my goals for 2023 is to read all the business and personal development books I bought in 2022.

📚 Psycho-Cybernetics by Maxwell Maltz
I’ve already listened to the first few chapters of this one, and my brain is already broken. The gist of this book (as far as my understanding goes) is that our ability to achieve is dependent on our self image. Hugely important stuff here.

📚 Resonate by Alex Wolf
Another one that I’ve started already. The first few chapters of this book brought me so much joy. I felt as if I was reading a conversation with a friend. This book is all about how we craft messages that resonate with our audience to ultimately build a brand and community that people give a s**t about.

📚Dare to Lead by Brené Brown
This book (which I haven’t read) is one of the reasons that I quit my day job. A badass woman in my life shared the quote: “clear is kind; unclear is unkind,” and it stuck. I don’t even know if that quote is from this book, but it gave me the courage to have the tough conversations involved to follow my dreams.

📚 Obsessed by Emily Heyward
The subtitle on this book says it all: “building a brand people love from day one.” I’ve heard great things about this one!

✍️ Did you know that one of my goals for 2023 is to WRITE MY OWN DAMN BOOK?! Stay tuned on that one.

What are you reading this year??

02/06/2023

SOMETIMES THIS JOB SUCKS, YO!

There are so many pros and cons to being an entrepreneur. I thought I’d start the month off with some realness, and break down the good and bad of owning a business.

OH SO FABULOUS

👍 I create my own damn schedule! I don’t schedule meetings on Mondays and I can usually sleep in until 7am (that’s late for me!)
👍 I literally get paid (sometimes) to be creative. That’s my job: to write, and that’s one of my favorite things to do!
👍 I’m the boss! I can take lunch when I want, take a mental health day if I need to, and work from wherever.

THESE PARTS SUCK

👎 No guaranteed paycheck! This has been the hardest part to adjust to. Sometimes there’s work, and sometimes there’s not. Well, sometimes there’s money, and sometimes there’s not. 😭
👎 All the complaints come to me. If someone thinks I charge too much, they tell me. If a client isn’t happy with how a project turns out – me. Gone are the days of just plugging away in my cubicle only worried about pleasing my boss.
👎 So much people stuff. For an (albeit outgoing) introvert with a least a little social anxiety and what my therapist called “just a flavor of agoraphobia” 😬, there is a whole lot of human interaction involved in being a solopreneur.

Do you own your own biz? What did I miss?!

01/30/2023

WHAT IS MY JOB, LIKE, FOR REAL? 🤨

Girl, some days I don’t even know what my job is. But, for all intents and purposes, I’m a COPYWRITER, which has absolutely nothing to do with ™️,©️, or ®️.

I’m a writer and, specifically, I specialize in writing copy, which is just a fancy term for words meant to persuade, usually in advertising or marketing.

While copywriters can write for any medium, I focus on content for the web – website copy, email marketing, and social media.

❤️‍🔥 You need a new about page for your website, boo? I got you.

❤️‍🔥 Finally realized that email marketing is where it’s at and want to jump in feet first? I’m THERE FOR YOU.

❤️‍🔥 Just want someone to post on this GD app for you so that you can stop doom scrolling? I’ll take that bullet for you.

What did YOU THINK I did?

01/27/2023

THIS MAY BE THE MOST EVENTFUL WEEK OF MY YEAR SO FAR

No, seriously…I’m leaving the house ONE WHOLE TIME. On the WEEKEND.

It’s a jam-packed weekend here at Freak Flag HQ complete with:

💒 an elopement/wedding for my bff (yay for an excuse to dress up!)

⭕️ convincing my ex-boyfriend/roommate that we definitely need to finish watching season 5 of The Circle (or just let me watch it without you dude!)

😻 Taking at least one nap with my fur babies (probably more)

Tell me what you’re up to this weekend!

01/25/2023

🚨🚨FREEBIE ALERT🚨🚨

Want to up your content game and drive more traffic to your website? 🚀

Sign up for my email newsletter and get access to my 5-day content strategy course for FREE! 🙌

This course will teach you how to create a solid content strategy that will get your business noticed. 💥

Learn how to:

👉 populate your website with content that visitors actually want to read

👉 dive headfirst into email marketing…and NAIL IT

👉 create a social media calendar that won’t leave you hiding under your bed

Don't miss out – sign up now! 🤓💻

Click here:
https://bit.ly/freakflagcourse

01/23/2023

SHE’S GOT A 🔥 NEW LOOK AND SHE’S READY FOR YOU!

Who is she? My website of course! FreakFlagMarketing.com got a whole new face lift complete with:

✨ new photos that I definitely took in my living room

✨ a dope blog that definitely wasn’t (entirely) written by AI 🤖

✨ more funkiness and freakiness than you can handle (this might be inaccurate – I don’t know you that well)

What are you waiting for! Head on over to freakflagmarketing.com and give her a 👀! If you’ve got the energy afterwards, let me know what you think!

01/02/2023

I'm a day late but I was RELAXING! 💆‍♀️

New Year's Eve was a major recharge session for me. I spent the whole day journaling, setting goals, and being pretty damn mindful. New Year's Day was more of the same. All in all, I'm feeling pretty damn excited for this near year.

Tell me: what about 2022 rocked and what are you most excited for in 2023?

Freak Flag Marketing

03/29/2023

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