06/30/2025
“I started out in the medical field,” stated Lisa Willis-Gidley. “After getting my degree at Ivy Tech as a certified medical assistant, I worked at a doctor’s office. I encountered patients coming in who were struggling with their mental health. And I was interested to learn that mental health impacts physical health.
“I went on to get my bachelor’s degree at Indiana University Kokomo to pursue an opportunity at 4C Health. Later, I pursued my master’s degree at Indiana Wesleyan University in social work. Now I am the chief revenue officer at 4C Health Center. And this year marks the 50th anniversary of our Fulton County clinic.”
Gidley has worked for 18 years at 4C. She started as a case manager. “Now we call that position a skills trainer. I worked with adults in Miami County. I enjoyed my work helping my clients with daily living. The four C’s in our name stand for care, compassion, collaboration, and competency. And I think we exemplify those things very well.”
The center serves as a certified community behavioral health center. “We deal with the whole lifespan of our clients. We have both inpatient and outpatient services. We offer therapy services, community-based services, school-based services, psychiatric services, primary care, and more. My goal has always been to work towards having a bigger impact not only with clients but within the community at large.”
Two years ago, Gidley moved to the chief revenue officer position. She handles Fulton, Miami, Pulaski, Cass, Howard, White, and Tipton counties.
“I am charged with all marketing, business development, grants, expansion, and access. I move between internal employees and external partners in the community. I’m also in charge of social media and publicity.”
She works to connect people with needed support and raise awareness of available services. “Mental health stigma has lessened, but challenges remain. I remind staff, ‘Anyone can need help — life is hard.’ Some struggle long-term, others briefly. It’s okay not to be okay. Help is here. You’re not alone.
“In honor of Mental Health Awareness Month, we celebrated 4C Health’s 50th anniversary in Fulton County on May 22 at the Rochester Clinic. CEO Dr. Carrie Cadwell shared our history, a community guest spoke, and we held a ribbon cutting with staff, partners, and local leaders. It was a great day.”
Fulton County is known for being actively involved in reaching out to those who need mental health and substance use assistance.
“The school corporations, mayor and community leaders work together to get people the help they need. I love meeting people in the Fulton County area, making new connections and bouncing ideas off one another. It’s a joint effort with many organizations involved.”
Gidley and her husband Mike live in Miami County. They have two daughters: Gracyn, 19 and Ella, 15. They love going camping at Mississinewa and visiting Treasure Island in Florida over spring break.
“Getting the needed mental health assistance starts with that first step. Once we reach out for help, the whole communitycomes together to guide us.”
By Laurie Lechlitner, Staff Writer.
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