Trail Ready Communications

02/02/2015

Friends,

The successes we were honored to share last year, even though it was not an easy cycle for Democrats, have opened up some exciting opportunities, and I’m thrilled to announce that I’ll be partnering with a top, DC-based mail consultant to launch Resonance Campaign

The strategic and analytical skills Scott Simpson honed early in his career as a pollster have helped make him one of the top mail consultants in the country. He’s helped pull off big Democratic wins in Florida, Virginia and elsewhere; I’m thrilled to offer his expertise to Trail Ready’s current clients, and eager to apply the message-based, creative-driven approach we’re known for in even more states.

Resonance Theory holds that, to be persuasive, a message must connect to an audience’s current values and beliefs in order to provide a path to the desired conclusion. We’re combining strategic precision and arresting, innovative creative to make sure our client’s messages do just that. It’s the only way to persuade them.

That’s Resonance. It’s messaging that actually moves people.
Please check out the new website (www.resonancecampaigns.com) and page, and look back periodically for updates over the next few weeks.

And thank you. Without the talent, hard work and kindness of many of you, opportunities like this wouldn’t just happen along.

--Sean

08/27/2014

We went 2 for 2 in Florida last night, thanks in no small part to Gary Yordon’s invaluable leadership. Congratulations to Judge Margaret Schreiber, Commissioner (and Clerk of the Courts-elect) Tiffany Moore Russell and their hard-working teams!

08/10/2014

Congratulations to Honolulu’s newest City Councilmember, Brandon Elefante, and to Ka’ala Buenconsejo on getting into the run-off for Maui County Council. A heartfelt thanks to the amazing teams both candidates put together, and to Kim Devlin and Ed Peavy for their instrumental work on behalf of PRP. We were thrilled to play a small part in these great victories.

08/04/2014

A great perspective on what direct mail can do better than any other medium...

http://www.politico.com/story/2014/08/an-unlikely-survivor-in-the-digital-age-direct-mail-109673.html?hp=t1

Its obituary has been written over and over, but the political direct mail industry isn’t just still alive; it’s thriving. In an era of highly targeted digital and TV advertising, political campaigns are still banking on an old-fashioned, mundane routine: Voters picking up their mail and…

07/18/2014

Really proud of the work TRC client Choice Matters is doing in New York to mitigate the damage caused by the Hobby Lobby decision. If you’re in the Empire State please consider lending them your voice.

06/25/2014

The Big Board is up; busy season has officially begun!

05/21/2014

We were honored to help Refuge House get the word out to women in Florida about the important, free and confidential services they offer.

04/07/2014

Proud to help Jason Paul take on the NRA in Connecticut.

http://www.dailykos.com/story/2014/04/07/1290205/-I-am-running-against-an-NRA-Democrat-I-challenged-the-NRA-at-a-rally-Here-is-what-happened-next

This weekend, I attended a pro-gun rally at the Connecticut State Capitol to make sure that the voice of a majority of Connecticut voters was heard. With over 60% of Connecticut voters ...

02/26/2014

A resounding victory for a great leader, and we were honored to play a small part. Congratulations to State Senator-Elect Gary Holder-Winfield!!

02/03/2014

If you’re at the Reed Awards on Friday make sure to stop by the morning session; our own Sean Whitson is one of the speakers.

http://www.thereedawards.com/sessions

Are you ready to start your own business? Learn to ask the right questions and get inside information from business entrepreneurs to find the right time to start your venture!

01/21/2014

Tell Vladimir Putin that being true to ourselves is never propaganda; it’s a human right. You can even send one of these free e-cards to the Russian Foreign Ministry!

http://trailreadycommunications.com/russia/russia.php?

Russia's Anti-Gay "Propaganda" laws are both wildly discriminatory and hypocritical. Share these postcards to let Vladimir Putin know that being true to ourselves is never propaganda, it's a human right.

09/17/2013

One of our pieces that helped Alderman Doug Hausladen win his September 10 primary was featured in the New Haven Independent:

http://www.newhavenindependent.org/index.php/archives/entry/ward_7_ward_19_races/

{media_9}{media_15}Two aldermanic candidates drew fire from unions and firefighters in Tuesday's Democratic primaries -- and emerged victorious in two of the city's hardest-fought elections.

09/11/2013

Huge Congrats to Toni Harp, who won her New Haven mayoral primary, and Alderman Doug Hausladen, who successfully beat back a primary challenge. We were thrilled to help. Check out our samples page to see the logo we created for Harp’s campaign and our final, GOTV piece for Hausladen:

http://trailreadycommunications.com/samples.php