Lurn Our goal at Expert Scale (Formerly Lurn) is to help expert business owners scale in this time of low trust, high ad costs and the rapidly evolving world of AI.

Lurn.com is a community of digital publishers exchanging the best information on what is actually working with product creation and online marketing today. There’s no quicker or better way to start creating profit than with your very own digital publishing business. We provide ongoing training and support to help you create and grow your own passion-based digital publishing business. We’re committ

ed to providing you with the latest, cutting-edge digital publishing information to help you maintain your edge. Now you can get all the resources and training you need on one place, so you can use digital publishing to create a life you love!

06/17/2025

Anik Singal (UgenticAI) and Richard Shaull (Board of Experts) discuss the changing landscape of expert businesses, and why it's more important than ever to offer low ticket offers to overcome low trust and higher ad costs in the market.

12/26/2022

Why I’m Flying to India to Speak At His Event - Saurabh Bhatnagar

Mark my words: Saurabh Bhatnagar is going to become a MASSIVE success.

You know when you meet someone and can tell immediately they are going to hit it big?

Well, I knew that was the case the night I met Saurabh.

I was so inspired when I met him, I’ve decided to fly to India next month to speak at his event!

Today I interviewed him on the podcast and he shared the exact strategies he’s been using to have MASSIVE success in India, including how he get his start.

You have to hear his story…

12/12/2022

How I Tricked Myself Into Going To The Gym - A “Habit Creation” Trick

All of us have habits that need to be changed. I don’t care who you are.

We all have SOMETHING we need to do differently.

For me, it was going to the gym more. You can guess where this is going…

I just didn’t really want to at first.

But with one simple “trick” I was able to get myself motivated to start hitting the gym.

In practically no time, I had turned going to the gym into a HABIT.

Here’s exactly how iI tricked myself into going to the gym!

12/08/2022

The #1 Fastest Way To Increase Your Business (Do It Today)!

Raise your prices. I know, I know.

I always get a lot of pushback when I say that.

But here’s the deal. So many entrepreneurs are not testing their prices enough!

By nailing the price ceiling on your product, you can make extra revenue while dropping the number of customers you have to serve.

It’s one of the most important lessons I’ve learned in my 20+ year career.

Here’s EXACTLY how to determine your price ceiling.

11/28/2022

The One-Word Secret For Finding The Best Business For YOU!

People are always asking me what type of business they should start. Or what offers they should sell…

It’s impossible for me to answer because it all depends on YOU.

Recently, I heard a piece of advice that changed my entire outlook on this.

So now, when people ask me these questions - I let them in on this “One-Word Secret.”

See what it is in today’s video…

11/14/2022

The Fighting Entrepreneur Is OVER - I’m Ending It😢😢😢

This is an emotional decision for me.

Don’t worry, I’m still going to be doing a podcast, but the podcast itself is going to change fundamentally.

And that includes losing “The Fighting Entrepreneur” name.

Recently, I’ve had 4 MAJOR realizations that have led to this huge announcement.

You gotta check out today’s episode to see why I’m making this HUGE change, and what’s in store for you.

You’re going to LOVE❤️ this…

11/10/2022

I Got COVID😞😞😞 & It Brought Me Closer To God?

Two weeks ago, I came down with COVID for the first time, and man did it do a number on me. Don’t worry,

I’m back to full strength now, but it was a tough time to say the least.

And while I was at home recovering, I actually ended up learning one of the biggest lessons of my life.

I explain it all in this video👇👇👇.

You gotta see what I mean…

10/06/2022

How I Sold My First $100,000 With Digital Products!👍👍👍

Believe it or not, I made my first online sales back in 2004 after a random online stranger gave me some pointers.

That person (who I still don’t know) helped me make my first $300 online.😀

Within a few months, I had scaled🚀🚀🚀 that to 6 figures.

And I had “accidentally” created my first info marketing product in the process!

I still use the 4 lessons I learned from that experience in my businesses today.

Check it out!👇

10/03/2022

How to Scale Your Funnel Using Math & Paid Traffic!

That’s exactly the question Todd Brown answered for me in today’s video.

But we didn’t stop🛑 there…

We had an amazing convo about what goes into scaling a business and whether scaling is right for YOU.

This was such an interesting and personal convo, you have to check it out!👇

09/29/2022

How to Get More Done Every Day With Less Energy!😀

Believe it or not, but this is something I’ve been constantly working on for over 20 years.

These days, I have a 3-step framework to make sure I get the most out of every single day, without wasting my energy.

Check it out and see if these strategies can work for you!👇

09/19/2022

Alex Hormozi’s Advice For How to Build, Scale and Sell and Information Marketing Business!

When I get the chance to talk to Alex, I leave no stone unturned.

He covered so much ground in this episode - but maybe the most interesting was the advice he would give information marketers looking to build and sell a business!

Check it out!

09/15/2022

I Committed to Investing Over $65,000 Into 2 Masterminds - Did I Make a Big Mistake?😞

Over the years, I’ve joined a bunch of Masterminds for 3 specific reasons.

In today’s video I’ll walk you through the 3 big reasons to join a Mastermind, and help you determine which reason is more important for YOU!

Check it out…😊

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