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Operating as usual
The incidents illustrate the true cost of a #MeToo comms crisis.
Although the headlines in the last year have been been laser-focused on COVID and racial equity workforce violations, recent incidents at Ava Lane and Virginia Military Institute show the #MeToo era is far from over.
Axe body spray, rapper Juvenile, dating app Bumble and even the military are all getting in on creative pro-vaccine campaigns.
ow.ly/oF5T50FsJFD
As the COVID-19 Delta variant starts to spread throughout the U.S., it seems time is of the essence to promote the benefits of vaccination.
60% of communicators say they measure “always or often.” http://ow.ly/9oRK50FubWE
PR data, research and evaluation continue to flourish in agencies, non-profits and corporations large and small. To encourage those considering the field and inform hiring decisions, we spoke with seven corporate members of the Institute for Public Relations Measurement Commission.Each delivers rese...
How and why should you get an APR? http://ow.ly/qVWl50FsJMM
What is the significance of those three letters behind some PR pros' name? And is the time and energy needed to attain the APR worth it?
The climate conversation has changed, and as communicators we need to change with it.
http://ow.ly/h7da50FsJmB
We can’t return to the same ways of communicating on climate change or use the same messages. Companies need an ESG plan on climate.
Facing 'bad facts' is rarely easy, but doing so can help identify larger issues. http://ow.ly/x7so50FrX3a
Bad facts sometimes grow into a PR crisis, or at least a PR issue that may influence reputation. Communicators must clean the mess.
Does your team have standout and dynamic talent? If so, you should enter your colleague, your team or agency into the Platinum PR Awards, which celebrate overall excellence in PR, communications and marketing.
Featured categories include Agency of the Year, Team of the Year, CEO of the Year, PR Team Leader of the Year, Marketer of the Year, Media Relations Professional of the Year and PR Professional of the Year.
For more information visit bit.ly/PlatinumPR2021
Does your team have standout and dynamic talent? If so, you should enter your colleague, your team or agency into the Platinum PR Awards, which celebrate overall excellence in PR, communications and marketing.
Featured categories include Agency of the Year, Team of the Year, CEO of the Year, PR Team Leader of the Year, Marketer of the Year, Media Relations Professional of the Year and PR Professional of the Year.
For more information visit bit.ly/PlatinumPR2021
For over two decades, the Platinum PR Awards have been hailed as the most coveted and competitive award in communications. Now, you have the chance to be lionized in the history of PR by entering this prestigious awards program.
For more info visit bit.ly/PlatinumPR2021
The Tokyo Olympics and NCAA have managed to come across in recent weeks as tone-deaf, uncaring and inconsistent toward the people who are necessary for their success. http://ow.ly/q4k950Fr351
Whether it’s tennis associations pitted against athletes, NHL hockey teams covering up sexual abuse, the NCAA battling its member universities and athletes, European soccer bosses jousting with fans or organizers of the Tokyo Olympics seemingly ignoring athletes, doctors and the majority of Japane...
Which category will you take home at this year's Platinum PR Awards?
With more than 60 to choose from, there is no shortage of opportunity to prove that you are the best of the best in PR.
Visit bit.ly/PlatinumPR2021 for more information.
It's not all fun and games for Adventureland Park PR, after a tragic death this week. http://ow.ly/Zv8U50Fqlkc
A typical summertime activity, visiting an amusement park, turned tragic at Adventureland Park in Altoona, Iowa.
While the importance of communication has risen, adding to PR pros’ workload, combatting disinformation is a job we can’t ignore. http://ow.ly/ddG350FnSrq
While the importance of communication has risen, adding to PR pros’ workload, combatting disinformation is a job we can’t ignore.
Does your team have standout and dynamic talent? If so, you should enter your colleague, your team or agency into the Platinum PR Awards, which celebrate overall excellence in PR, communications and marketing.
Featured categories include Agency of the Year, Team of the Year, CEO of the Year, PR Team Leader of the Year, Marketer of the Year, Media Relations Professional of the Year and PR Professional of the Year.
For more information visit bit.ly/PlatinumPR2021
Does your team have standout and dynamic talent? If so, you should enter your colleague, your team or agency into the Platinum PR Awards, which celebrate overall excellence in PR, communications and marketing.
Featured categories include Agency of the Year, Team of the Year, CEO of the Year, PR Team Leader of the Year, Marketer of the Year, Media Relations Professional of the Year and PR Professional of the Year.
For more information visit bit.ly/PlatinumPR2021
Part of leadership is making small sacrifices to maintain work-life fit. http://ow.ly/SUPz50FnKcF
The challenges I face as a PR leader–especially around work-life issues–are similar to those I encountered as a 21-year-old sailor at sea.
"Made in the USA" makes a big difference. http://ow.ly/RIRM50FnI8U
How can brands and organizations recognize our nation’s independence on July 4, while remaining sensitive to polarizing social issues?
Does your team have standout and dynamic talent? If so, you should enter your colleague, your team or agency into the Platinum PR Awards, which celebrate overall excellence in PR, communications and marketing.
Featured categories include Agency of the Year, Team of the Year, CEO of the Year, PR Team Leader of the Year, Marketer of the Year, Media Relations Professional of the Year and PR Professional of the Year.
For more information visit bit.ly/PlatinumPR2021
Does your team have standout and dynamic talent? If so, you should enter your colleague, your team or agency into the Platinum PR Awards, which celebrate overall excellence in PR, communications and marketing.
Featured categories include Agency of the Year, Team of the Year, CEO of the Year, PR Team Leader of the Year, Marketer of the Year, Media Relations Professional of the Year and PR Professional of the Year.
For more information visit bit.ly/PlatinumPR2021
Armed with insight from these books and a week or so away from the rigors of your job, you should return to work refreshed and ready. http://ow.ly/XMWf50FlXcG
Armed with insight from these books and a week or so away from the rigors of your job, you should return to work refreshed and ready.
Happy #SocialMediaDay! Here's something we always wonder about...
http://ow.ly/nPRL50FlW0q
So what's the ideal length of a tweet? A hashtag? How else can you make your tweets more readable and engaging? Let's look at the research.
Despite unconfirmed elements, the court of public opinion has run with the simplest version of the story. http://ow.ly/oDrr50FlgEG
A revival of the "Subway tuna" controversy is the cyclical crisis that few PR pros want to see on their plate. Monitoring and dark pages can help, experts say.
Does your campaign have what it takes? Enter the Platinum PR Awards and show off your boldest, most innovative Campaigns.
For more info visit bit.ly/PlatinumPR2021
Similar to other celebrities, athletes come to your campaigns with plusses and minuses. http://ow.ly/tqoK50FlaCg
It's highly unlikely that mass media journalists will do a story just because an athlete has an endorsement deal with your company.
"Every organization has to ask itself if it’s escalating crisis with their response. Like the Hippocratic oath, in crisis response our first duty is ‘Do No Harm.’" http://ow.ly/luWy50Fk6Cm
In this dialogue we look at the initial moments of a crisis, when communicators and companies decide, ‘Are we in a crisis? Should we react? When? How?’ Our dialoguers are TV-reporters-turned-crisis-pros Scott Sayres, Honeywell’s director, global corporate communications, crisis, reputation and...
If you are waiting for a crisis before choosing a measurement platform, you are already too late. http://ow.ly/pg5050FiIhW
Crisis pros know it’s important to have the right tools in their arsenal. A platform that can monitor traditional and social media is one of them. Having such data before, during and after a crisis can be invaluable to crisis pros.
How to prioritize #internalcommunication via our video chat with @InsidePMI @BessiePescio http://ow.ly/nhzE50FhP3B
How do you keep 71,000 global employees on point during the pandemic? We asked Bessie Kokalis Pescio, global head, internal communications, Philip Morris International.
With @Tokyo2020 @Beijing2022 approaching, sponsors should ready #PR plans ahead of protests. http://ow.ly/OWgj50FhILD
Enjoy this informative video session with internal communicator #BessieKokalisPescio of @PhilipMorrisIN http://ow.ly/vUyB50FhaX9
How do you keep 71,000 global employees on point during the pandemic? We asked Bessie Kokalis Pescio, global head, internal communications, Philip Morris International.
One of the reasons why we are not generally our best spokespeople during difficult times is because the level of scrutiny and skepticism increases substantially. http://ow.ly/zAkg50FgXmV
During a crisis, let others speak on your behalf. It can be an awkward feeling when the harsh winds and torrential rains are battering your company’s reputation. Yet, in many cases, others can do a far better job of explaining who you are and what really happened.
Segmenting internal communication is one way to avoid overwhelming employees. https://prnewsonline.com/philip-morris-internal-communications/
How does a large organization like Philip Morris International keep all internal stakeholders on the same page during a pandemic and in normal times? That’s some of what we asked PMI’s head of global internal communication Bessie Kokalis Pescio. In addition, we asked how internal communicators a...
'Plenty of people who've never donned a rainbow, attended a Pride parade or yelled at their senator–they’re still gay.' http://ow.ly/YyBx50FgiCK
81% of advertisers say an inauthentic ex*****on of LGBTQ people and scenarios would lead to a larger backlash than not featuring them in ads.
A #PR pro learns a lesson about the importance of relationships during a funeral. http://ow.ly/c2Im50Fgi0I
Organizational PR's lessons are similar to personal relationships. Treat people well and respect them, they will do the same for you.
The statement from #CarlNassib hopefully hails a new era in sports communication and #DEI messaging. http://ow.ly/PP8150FghWN
Far from simply a feel-good Pride Month PR story, Nassib’s statement signals a new era in sports communication and DEI messaging.
Like any good press statement, Nassib’s delivery was clear, simple and concise.
Raiders player Carl Nassib became the first active NFL athlete to publicly announce he is gay on June 21. Solidarity, simplicity and coordination of messaging were key to the league's communications strategy.
“The veil has been lifted on what people are going to tolerate,” Graham said. http://ow.ly/VOHz50Ff1KU
Omnicom's chief equity officer Emily Graham delivered an impassioned keynote to the PRSA-NY DEI event about how the pandemic and social media helped catalyze change throughout the past year.
It’s arguable that ethical issues are the largest contributor to PR crises. http://ow.ly/keGV50Ff1eu
For communicators, ethics permeate their daily activity. A new study reveals just how much
People are more interested in having discussions online about the Juneteenth holiday. http://ow.ly/8tgt50FcZcL
As awareness for Juneteenth rose, so too did consumer engagement with the topic on social. Consumer engagement rose nearly 4,000 percent (May1-May 25, 2020 vs the same period in 2021), according to Shareablee data, provided exclusively to PRNEWS.
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