09/11/2026
An AI alarm, a burnout wake-up call and a cat treat brand that nailed experiential PR — this week's roundup covers it all.
An Anthropic researcher resigned publicly last week, warning that AI could pose existential risks within the decade. What made it a bigger story: two current Anthropic employees publicly agreed with him. The company issued no response. It's a useful case study in what happens when an organization's own people confirm its critics' concerns — not in a leak, but in their own names, on their own platforms.
New research from IPR and The Grossman Group finds that communicators are highly engaged but burning out fast — 81% report burnout at least sometimes, a 22-point jump from 2025. And 40% say they're likely to look for a new job in the next year, up from 31%. The disconnect: high engagement can mask a serious capacity problem, especially among people who care deeply about the work and keep absorbing more of it.
On a lighter note: TEMPTATIONS launched a bodega cat pop-up in New York City, running Sept. 17-19, complete with free treats, a claw machine, scratch-off games and a life-sized cat break room. For fans who can't make it, a virtual version runs through Sept. 26. It's the kind of campaign that earns coverage because the cultural insight is real and the idea is genuinely fun.
Full roundup at the link below. https://buff.ly/pw1cyxE
