PR News

15/08/2025

PR Roundup: TS12 Brand Mania, White House Crime Confusion, LinkedIn Shares Top Colleges https://buff.ly/Xv7GFSg

14/08/2025

When challenged by cancel culture warriors, brands increasingly explore how to turn national polarization into a business advantage. https://buff.ly/sjJxBsR

When a brand’s statement or action or advertisement inadvertently provokes a cancel culture backlash from certain sectors of their market, rather than apologize and go underground, companies are embracing the challenge, using it to energize new market opportunities and burnish their reputation wit...

13/08/2025

Perhaps Superman's true kryptonite isn't a mineral; it's bad publicity.

https://buff.ly/6U7zyk4

12/08/2025

What are some of the changes to the Barcelona Principles for PR measurement? Check out a few here, and review them all here: https://buff.ly/cg60HXh

08/08/2025

🚨 This Week in PR Roundup:

💪 Peloton’s Balancing Act – Big revenue win 📈 + layoffs 🛑. Sometimes success + tough calls share the same headline—own both with transparency.

🌈 DEI = $$$ & Trust – 41% of consumers drop brands that backpedal on diversity. Inclusion isn’t seasonal—it’s strategy.

💵 Talk Tariffs Before They Hit – Surprise price hikes? Instant trust killer. Tell your audience first, earn loyalty later.

Clear. Inclusive. Honest. That’s the PR playbook. 🗝️

Learn more: https://buff.ly/piiwFFP

08/08/2025

Thought leadership on video is everywhere! Here's how execs can take advantage. https://buff.ly/2pNK5W4

07/08/2025

Stay updated on key PR topics: Peloton's communication hurdles, trust and visibility issues in DEI and ways to explain price increases due to tariffs. https://buff.ly/ShKKgIv

PR Roundup examines Peloton's conflicting messaging, a study showing that LGBTQ+ visibility in advertising and messaging is important to consumers, and tariff price increases are here—so how should that be communicated?

07/08/2025

🎉The results are in! We’re proud to unveil the 2025 Experiential & Event PR Awards winners, honoring the most creative, strategic, and buzzworthy PR activations of the year.

From red carpets to pop-ups, brand takeovers to immersive press tours—these campaigns didn’t just grab attention, they owned the moment.

👏 Congratulations to all the winners and honorable mentions setting a new standard for experiential excellence in PR.

🔗 See who took home the honors: https://bit.ly/Experiential2025

06/08/2025

🚫 “That reporter hates me,” isn’t a strategy—it’s a reaction.

When execs take factual reporting personally, it’s often the PR pro who must bridge the trust gap. Tara DiMilia, CEO of TellMed Strategies, shares real-world examples of repairing broken media relationships—including how facts, transparency and consistent engagement can turn the narrative around.

🔍 Highlights include:
✔️ Navigating emotionally charged reactions to negative—but accurate—press
✔️ Rebuilding trust with key reporters after breakdowns
✔️ A biotech crisis turned front-page redemption through smart strategy

📖 Read the full article: https://buff.ly/czCg0Qy

05/08/2025

Important question!!!

What are some pitfalls to avoid when working with content creators?

And learn more from our full video— Influencer Q&A: Tracking ROI, Avoiding Pitfalls, and Knowing When to Walk Away https://buff.ly/GAsPiWT

04/08/2025

Check out our takeaways from Part I of the PRNEWS Thought Leadership Masterclass.

There's still room to sign up for Part II on Aug. 12! https://www.prnewsonline.com/go/prnews-thought-leadership-masterclass-2025/

04/08/2025

ICYMI: Last week's PR Roundup...
https://buff.ly/EitcnjC