PR News

10/06/2025

💻 Journalists are juggling leaner newsrooms, AI-curated headlines, and nonstop deadlines—making it harder than ever for PR pros to break through.

At the PRNEWS AI-Powered Media Relations Workshop on Oct. 22, you’ll hear directly from reporters and comms leaders on how to adapt your pitches, build trust, and thrive in the AI era.

Meet the experts shaping media relations in 2025 & Save your spot → [https://chiefmarketer.com/event/media-relations-in-the-age-of-ai-october-2025/]

10/03/2025

🚨 In this week’s PR Roundup:
• AI “workslop” is piling up — shiny, but shallow.
• Journalists say too many pitches read like a bot wrote them.
• A reminder that authenticity sells: Reading Rainbow’s reboot tapped a viral librarian as host.

💡 PR pros: Use AI wisely, keep the human touch, and tell stories people actually want to hear.

🔗 https://buff.ly/ibKs1og

10/03/2025

We’re proud to announce the launch of PRNEWS’ Purpose & Impact Awards. This newly revamped program combines the best of our Impact Communications Awards and Nonprofit Awards—recognizing the campaigns and teams driving progress in equity, sustainability and social good.

✨ From ESG to DEI, from nonprofit partnerships to employee culture—this program puts a spotlight on the most meaningful work in communications.

📅 Early Deadline: October 17
🔔 Set Reminder: https://www.addevent.com/event/hr26673311
🔗 Learn more and enter: https://bit.ly/PurposeImpactPR

PRNEWS’ Purpose & Impact Awards honor excellence in CSR, DEI, ESG, sustainability, and cause-driven communications.

10/01/2025

As AI becomes more common in newsrooms, simply disclosing its use is not enough to maintain credibility. https://buff.ly/3X5iOXI

09/30/2025

🚨 Crisis Comms in the AI Era 🚨

From AI-driven crises to data disasters, PR pros face a new risk landscape. Here are some of the takeaways from our latest Brand Reputation and Crisis Comms in the AI Era workshop:

💡 Experts like Sarah Evans () and Gab Ferree () use AI to build “synthetic war rooms” to stress-test crisis plans.

💬 Chelsey Korman () and Liv Allen () explain why strategic honesty is your most powerful tool in navigating breaches and leaks.

Swipe for more!

👉 Missed it live? Don’t worry—watch the full event on demand here: https://buff.ly/i0yAeKy

09/26/2025

What do a late-night monologue, the evolution of podcast pitching—and a cheeky AI campaign have in common? They each offer a fresh lens on how PR is changing in real time. 🚀

In this week’s PR Roundup, we dig into:

Kimmel’s monologue as a case study in tone, authenticity and managing backlash

Why podcasts still matter — and how to pitch them wisely

The launch of BrutalGPT, a bold twist on AI tone that challenges the “always nice” default

https://buff.ly/XexGON1

09/25/2025

⚡️ What happens when “going viral” becomes the strategy?
California Gov. Gavin Newsom’s recent social media gambit—bold all-caps posts, AI memes—has triggered explosive follower growth: a 450% increase on X since mid-June. https://buff.ly/dmAa7o7

09/25/2025

⏰Time is running out! The PRNEWS Content Marketing Awards close tomorrow—this is your last chance to showcase your team’s creativity and impact.

✔️ Gain industry-wide recognition
✔️ Position your brand as a leader in PR content marketing
✔️ Unlock exclusive exposure through PRNEWS media and events

Don’t let your best work go unnoticed. Submit your entry now and claim your spotlight.

👉Enter Now → https://bit.ly/3Vn2qe9
Final Deadline: Friday, September 26 | 11:59 PM ET

PRNEWS’ Content Marketing Awards celebrate the campaigns, creators, and communicators redefining what PR can do through content.

09/23/2025

Reputation has risen to the utmost importance within the world of communications. And the challenge today is not just spotting risk but understanding how it is shaped across digital platforms and AI answer engines. https://buff.ly/Nb8vaP2

09/23/2025

The 2026 PRNEWS Agency Elite Top 120 is live!

We’re excited to unveil this year’s roster of the most innovative and impactful PR agencies—from powerhouse global firms to specialty shops shaping the future of communications.

📖 Explore the full list → https://bit.ly/4my56l3

✨ Which agency inspires you most? Tag them, share your congratulations, or drop a comment below to join the conversation.

PRNEWS’ Agency Elite Top 120 is the industry’s most respected list of top PR agencies—celebrating excellence, creativity and impact year after year.

09/19/2025

This week’s PR Roundup is here ⬇️

*What the Jimmy Kimmel cancellation means for employers and employees 🏢
*A look at Comscore’s new tool for turning data into stories 🔢
*Takeaways from a new Gen Alpha study about household spending 💸

We’ve got internal comms, data-driven storytelling and shifts in purchasing power all in one this week.

🔎 Read the full roundup: https://www.prnewsonline.com/pr-roundup-kimmel-free-speech-fallout-comscore-launches-scoreboard-gen-alpha-drives-family-purchases/