PR News

12/05/2025

This week in PRRoundup:

🧀 A massive shredded-cheese recall—and why clear, honest communication matters more than ever.
🛍️ A record-breaking Black Friday social buzz—proving attention can spike and vanish in hours.
📺 A touching holiday PSA from Meals on Wheels America that re-frames what “holiday spirit” really means.

For PR pros and brand storytellers: these are three very different—but equally important— cases in crisis, culture and compassion. Read more: https://buff.ly/u24jLJj

12/03/2025

AI is rewriting the rules of trust and discoverability—and communicators need to keep up.

At Muck Rack’s Generative Pulse Summit, industry leaders revealed how “geo-citations” and AI indexing are transforming brand visibility, credibility and comms strategy.

Here’s one thing Linda Zebian, VP of Comms at Muck Rack, wants PR pros to know about their latest "What is AI Reading?" report. And guess what? It's about press releases!

🎥 Watch the clip, then dive deeper into what else we learned at the Summit: https://buff.ly/yr3BfgO https://buff.ly/yr3BfgO

12/02/2025

This Giving Tuesday, what kind of story are you telling? 🙏

In “Rethinking Giving Tuesday: How to Tell Stories That Empower, Not Stereotype,” our author challenges the common “hero-donor / victim-recipient” narrative. Instead, they advocate for storytelling that highlights people’s strength, resilience and humanity—not their struggles or neediness.

Read on to learn how PR and comms pros can build more respectful, impactful giving campaigns.
https://buff.ly/gRqT8cB

11/26/2025

Holiday dinners are meant for gratitude — not heated debates. If you’re bracing for potential Thanksgiving table tension, this article offers a PR-savvy guide to diffusing conflicts before they begin. From laying out conversational ground rules to redirecting arguments and using empathy, these expert tips can help keep the peace — and the pie — intact. Give it a read before the guests arrive. https://buff.ly/iDy5xVk

11/25/2025

Boomers are changing the game for DoorDash. 🍕📱

In our talk with Morning Consult on its Fastest Growing Brands 2025 report, we unpack how Baby Boomers are driving unexpected growth for the delivery giant plus what Fruit of the Loom’s success and the “Men’s Underwear Index” reveal about the economy.

Watch the full conversation to see what these surprising trends mean for brands in 2025 and beyond. https://buff.ly/UoyKwnn

11/24/2025

As generative AI like ChatGPT becomes more common, more clients are asking: “Can we use it for this?” But what’s the real cost—to quality, to your business, and to your strategic value?

In her new PRNEWS article, Lindsey Bradshaw shares eight concrete ways PR pros can lean into AI without losing the very value clients are paying for. From building fact-checking services to writing AI policy into your SOW—it’s about owning the narrative.

🔗 Read more: https://buff.ly/fT3htOw

11/21/2025

What’s top of mind in PR this week?

A public confrontation between a leader and a reporter — what does that mean for your brand’s media relations?

A major internet outage (we’re talking websites everywhere) and how Cloudflare handled it—transparency and accountability in action.

And with holiday peak season nearly here, how the rising platform Bluesky is shaping brand-customer care expectations.

Check out the full article by PRNEWS for key lessons you can apply now. https://buff.ly/iW0U2T9

11/19/2025

If your executive isn’t getting traction on LinkedIn, it might not be their ideas that are the problem — it’s how they share them. In our latest article, we outline 3 common pitfalls and how to help them sound more human, bold, and relatable.

👉 Swipe through our tips, then check out the full story on PRNEWS to dive deeper. https://buff.ly/N4P7NLK

11/18/2025

Reputation is a healthcare brand’s most valuable and most fragile asset.

How healthcare brands like Tylenol, UnitedHealth and BetterHelp respond when trust meets skepticism reveals who they are, and whether they still deserve to be believed.

11/18/2025

Ever wonder what separates award-winning campaigns from the rest?

Here are three standout examples our judges recognized in last year’s Digital PR & Innovation Awards:
✨ A Super Bowl takeover that lit up the Las Vegas skyline
✨ A celebrity-powered campaign curing “Irritable Parent Syndrome”
✨ A WNBA mascot turned full-blown cultural icon

If you’re creating work like this, your campaign deserves a spotlight, too.

📅 Extended Deadline: November 21, 2025
👉 Enter Now: https://bit.ly/DigitalPR2026

11/17/2025

Join PRNEWS and Morning Consult on Tuesday as we examine its 2025 Fastest Growing Brands report, which includes info about media consumption and Gen Z and which AI tool is most popular. We will be chatting with Bobby Blanchard, report author.
RSVP: https://buff.ly/TcHKMwZ

11/14/2025

In the latest issue of PR Roundup:
• How U.S. airlines reacted fast with clear, actionable messaging amid flight disruptions and a government shutdown.

• How USAA’s Honor Through Action initiative leverages authentic veteran voices and an integrated media strategy to show support for the military community beyond Veterans Day.

Both cases highlight the importance of audience-first messaging in volatile moments. Dive into the full breakdown here: https://buff.ly/vqtVMj9