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Operating as usual

The incidents illustrate the true cost of a #MeToo comms crisis.
07/12/2021
Ava Lane, VMI Crises Illustrate #MeToo Responses Still Lacking in 2021

The incidents illustrate the true cost of a #MeToo comms crisis.

Although the headlines in the last year have been been laser-focused on COVID and racial equity workforce violations, recent incidents at Ava Lane and Virginia Military Institute show the #MeToo era is far from over.

Axe body spray, rapper Juvenile, dating app Bumble and even the military are all getting in on creative pro-vaccine camp...
07/12/2021
2021: The Summer of the Vaccine Promotions

Axe body spray, rapper Juvenile, dating app Bumble and even the military are all getting in on creative pro-vaccine campaigns.
ow.ly/oF5T50FsJFD

As the COVID-19 Delta variant starts to spread throughout the U.S., it seems time is of the essence to promote the benefits of vaccination.

Does your team have standout and dynamic talent? If so, you should enter your colleague, your team or agency into the Pl...
07/08/2021

Does your team have standout and dynamic talent? If so, you should enter your colleague, your team or agency into the Platinum PR Awards, which celebrate overall excellence in PR, communications and marketing.

Featured categories include Agency of the Year, Team of the Year, CEO of the Year, PR Team Leader of the Year, Marketer of the Year, Media Relations Professional of the Year and PR Professional of the Year.

For more information visit bit.ly/PlatinumPR2021

Does your team have standout and dynamic talent? If so, you should enter your colleague, your team or agency into the Platinum PR Awards, which celebrate overall excellence in PR, communications and marketing.

Featured categories include Agency of the Year, Team of the Year, CEO of the Year, PR Team Leader of the Year, Marketer of the Year, Media Relations Professional of the Year and PR Professional of the Year.

For more information visit bit.ly/PlatinumPR2021

07/08/2021

For over two decades, the Platinum PR Awards have been hailed as the most coveted and competitive award in communications. Now, you have the chance to be lionized in the history of PR by entering this prestigious awards program.

For more info visit bit.ly/PlatinumPR2021

The Tokyo Olympics and NCAA have managed to come across in recent weeks as tone-deaf, uncaring and inconsistent toward t...
07/07/2021
Revenue-Hungry Athletic Associations Aren't 'Too Big to Fail' at Crisis PR

The Tokyo Olympics and NCAA have managed to come across in recent weeks as tone-deaf, uncaring and inconsistent toward the people who are necessary for their success. http://ow.ly/q4k950Fr351

Whether it’s tennis associations pitted against athletes, NHL hockey teams covering up sexual abuse, the NCAA battling its member universities and athletes, European soccer bosses jousting with fans or organizers of the Tokyo Olympics seemingly ignoring athletes, doctors and the majority of Japane...

07/06/2021

Which category will you take home at this year's Platinum PR Awards?

With more than 60 to choose from, there is no shortage of opportunity to prove that you are the best of the best in PR.

Visit bit.ly/PlatinumPR2021 for more information.

Does your team have standout and dynamic talent? If so, you should enter your colleague, your team or agency into the Pl...
07/05/2021

Does your team have standout and dynamic talent? If so, you should enter your colleague, your team or agency into the Platinum PR Awards, which celebrate overall excellence in PR, communications and marketing.

Featured categories include Agency of the Year, Team of the Year, CEO of the Year, PR Team Leader of the Year, Marketer of the Year, Media Relations Professional of the Year and PR Professional of the Year.

For more information visit bit.ly/PlatinumPR2021

Does your team have standout and dynamic talent? If so, you should enter your colleague, your team or agency into the Platinum PR Awards, which celebrate overall excellence in PR, communications and marketing.

Featured categories include Agency of the Year, Team of the Year, CEO of the Year, PR Team Leader of the Year, Marketer of the Year, Media Relations Professional of the Year and PR Professional of the Year.

For more information visit bit.ly/PlatinumPR2021

Does your team have standout and dynamic talent? If so, you should enter your colleague, your team or agency into the Pl...
07/01/2021

Does your team have standout and dynamic talent? If so, you should enter your colleague, your team or agency into the Platinum PR Awards, which celebrate overall excellence in PR, communications and marketing.

Featured categories include Agency of the Year, Team of the Year, CEO of the Year, PR Team Leader of the Year, Marketer of the Year, Media Relations Professional of the Year and PR Professional of the Year.

For more information visit bit.ly/PlatinumPR2021

Does your team have standout and dynamic talent? If so, you should enter your colleague, your team or agency into the Platinum PR Awards, which celebrate overall excellence in PR, communications and marketing.

Featured categories include Agency of the Year, Team of the Year, CEO of the Year, PR Team Leader of the Year, Marketer of the Year, Media Relations Professional of the Year and PR Professional of the Year.

For more information visit bit.ly/PlatinumPR2021

06/29/2021

Does your campaign have what it takes? Enter the Platinum PR Awards and show off your boldest, most innovative Campaigns.

For more info visit bit.ly/PlatinumPR2021

"Every organization has to ask itself if it’s escalating crisis with their response. Like the Hippocratic oath, in crisi...
06/28/2021
Determining the Most Vital Information is a Key Step in a Crisis’ Early Moments

"Every organization has to ask itself if it’s escalating crisis with their response. Like the Hippocratic oath, in crisis response our first duty is ‘Do No Harm.’" http://ow.ly/luWy50Fk6Cm

In this dialogue we look at the initial moments of a crisis, when communicators and companies decide, ‘Are we in a crisis? Should we react? When? How?’ Our dialoguers are TV-reporters-turned-crisis-pros Scott Sayres, Honeywell’s director, global corporate communications, crisis, reputation and...

06/24/2021

With @Tokyo2020 @Beijing2022 approaching, sponsors should ready #PR plans ahead of protests. http://ow.ly/OWgj50FhILD

One of the reasons why we are not generally our best spokespeople during difficult times is because the level of scrutin...
06/23/2021
Find the Best Spokesperson

One of the reasons why we are not generally our best spokespeople during difficult times is because the level of scrutiny and skepticism increases substantially. http://ow.ly/zAkg50FgXmV

During a crisis, let others speak on your behalf. It can be an awkward feeling when the harsh winds and torrential rains are battering your company’s reputation. Yet, in many cases, others can do a far better job of explaining who you are and what really happened.

Segmenting internal communication is one way to avoid overwhelming employees. https://prnewsonline.com/philip-morris-int...
06/23/2021
How Philip Morris Increased Internal Communication without Overwhelming Recipients - PRNEWS

Segmenting internal communication is one way to avoid overwhelming employees. https://prnewsonline.com/philip-morris-internal-communications/

How does a large organization like Philip Morris International keep all internal stakeholders on the same page during a pandemic and in normal times? That’s some of what we asked PMI’s head of global internal communication Bessie Kokalis Pescio. In addition, we asked how internal communicators a...

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PRWeek As 2019 takes off, Brand-News-Team, Inc. wants #PRPros to know the scoop on #drone #content. Did your #PRfirm or a junior account exec get a drone for the holidays? Thinking...what's the harm in grabbing a few quick shots? Not so fast! #FAA tightening regulations on #drone use are on the horizon. There are growing rewards and risks for using drones for PR purposes. Brand-News-Team, Inc. has been following the regulations like a hawk for the past four years and has developed some best practices leading to several awards for drone use. Here are the top five general guidelines you need to know: 1.) Any drone used to further business is considered to be a commercial operation and must be operated or supervised by a pilot with an FAA part 107 remote pilot certification. 2.) The Federal Aviation Administration controls the national airspace. That means navigable airspace from the ground up. As a general rule, flights that take off and landing from public property are considered legal flights. Some restrictions apply based on local land use regulations. 3.) The FAA considers drones (sUAS) to be aircraft and are subject to operating under airspace, height, distance, and other operational restrictions. The FAA requires all drone flights to be under 400 feet and the drone stays within visual line of sight. 4.) The national airspace is made up of categories of controlled airspace within 5 miles of airports. These are based on the size of the airport. The FAA and drone manufacturers such as #DJI are working together to create geofencing and other parameters to safely integrate drones into the national airspace. 5.) Commercial flights at night require a federal waiver. Night flights require LED anti-collision strobe lights that can be seen for 3 miles. While it is true the FAA is undergoing a massive restructuring and large fines have yet to be levied on a consistent basis. For the moment, a greater risk is an insurance company not covering a claim because federal rules were not followed. Risks are important to consider based on the fact that drones are mechanical devices controlled by software and smartphones that are operated by humans and subject to unexpected interference. So, an attitude of "what's the worst thing that can happen?" is an important and serious question to ask before each flight. That's the lowdown. Please feel free to contact Brand-News-Team, Inc. for more information. We currently hold over 35 FAA authorizations that allow us to fly day and night within sections of controlled airspace located 5 miles of busy airports from Maine to New Jersey. (Under certain conditions and some restrictions). We are FAA part 107 certified to fly, federally registered and commercially insured. We know news, drones and PR.
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