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The PR professional's resource for ideas, strategies, statistics and tools to maximize your communications and social media efforts.
Operating as usual
A look at some of the tactics employs that make him a strong communicator.
Volodymyr Zelenskyy has employed numerous lessons from PR's playbook. Here's what he can teach PR pros about high stakes messaging.
We recently caught up with Tristen Norman, Head of Creative Insights, Americas at Getty Images on the role visual communications has on challenging stereotypes.
As communicators work to shape narratives, how they think about the visual components may matter as much as, if not more, as the written word.
Kanye West’s (aka Ye) recent fall from grace demonstrates the risks PR pros and marketers take when engaging with celebrity talent.
Influencers can help and hurt. Since the PR pro's job includes protecting brand reputation, they should know how morals clauses work.
Last-minute media prep won't necessarily provide leaders with solid communication skills. Here's what you should do instead.
Last-minute prep sessions won't afford leaders solid communication skills. Instead, consider a proper training regime for leadership.
Something every PR professional should review: The Barcelona Principles.
According to the AEMC, the Barcelona Principles provide an “industry-wide consensus on measurement and evaluation.”
There is still time to register for tomorrow's exclusive virtual training on GA4! Learn how you can prepare now for Google’s changeover to GA4 and why it's a game changer for communicators and marketers.
Google Analytics Becomes GA4: Prepare Now for the Big Change GA4 is a game changer for communicators and marketers. It makes it easier to show how communication, especially through earned media, contributes to business objectives.
This essay contains useful tips about inclusive writing and how can soften society's divisions.
Good sportsmanship transcends the athletic field. Its lessons work in PR and even in zero gravity, aboard the International Space Station.
What's your PR-related wish for 2023? Here's how 30 pros answered that question.
December is a good time for predictions and wishes. We asked 30 PR pros who made predictions to give us their PR-related wishes for 2023.
The world could use more examples of people joining together rather than dividing apart.
Good sportsmanship transcends the athletic field. Its lessons work in PR and even in zero gravity, aboard the International Space Station.
As communicators, we know how critical it is to look ahead and prepare for technologies that could influence markets. Is the metaverse the next step for paid, earned and shared media? Could an NIL campaign help to reach new audiences?
The annual Digital Awards salute the risk-takers and innovators in the PR and communications space. Showcase your digital excellence by submitting your top campaigns and strategies by this Friday, December 16.
PRNEWS' Digital Awards recognize the most innovative and industry-altering digital communicators and campaigns.
Times change and so do grammar rules.
A light-hearted look at how age sometimes influences writing choices. And tips for how careful PR writers can adapt and even thrive.
A person's brain begins the search function. Learn about Brain Engine Optimization (BEO) here.
PR pros know unethical shortcuts won't work long-term. Adding Brain Engine Optimization (BEO) to your SEO tactics is a much better approach.
Most searches begin with a search engine, but the real starter is the searcher's brain. Find out about Brain Engine Optimization en route to earned media.
PR pros know unethical shortcuts won't work long-term. Adding Brain Engine Optimization (BEO) to your SEO tactics is a much better approach.
If we told you there is a tool that can show how PR efforts, especially earned media, directly contribute to business objectives, would you want to learn more about it?
Join us next week for a crash course on Google Analytics 4 (GA4), a game-changer for communicators and marketers. https://bit.ly/PRNEWS-GA4
A great example of keeping cool during a stressful press conference from captain
Was the US Men's Soccer captain media-trained? We're not sure, but his cool-headed responses to difficult questions were excellent.
We know that you’re producing cutting-edge digital campaigns and developing engaging new products—what better way to highlight your team’s hard work than by entering the PRNEWS Digital Awards?
The annual awards program recognizes the people, campaigns and strategies that position our PR community for a successful future. Submit your entries by this Friday, December 9. https://bit.ly/3DeB7ub
The most important thing communicators can do in the battle is be proactive and your audience. More tips here.
Attacking misinformation and disinformation before they spread is the best approach. Deploying a monitoring regime is critical.
When crafting messages during a labor strike include assurances that the company is seeking a prompt settlement. More tips here.
Communicating during a strike can present special issues. A UK-based PR pro offers insight as the country prepares for winter work stoppages.
Egregious terms can really set a tone for a project, as well as difficulty from the start of what should be a healthy partnership.
Smaller agencies may be frozen out of a reviews for larger clients, especially if other major brands take on a similar attitude to Keurig.
Soccer or Futbol? Have you been watching ? Vote!
1. Yes
2. Yes, only to monitor ads/sponsorships
3. No
Balenciaga yanked the ads and apologized promptly, twice. Yet comments are pouring in on social, along with death threats.
Balenciaga likes living on the edge. It went too far this time. Its response will determine how much damage it suffers from its latest snafu.
It seems regrets its recent ad campaign's photo shoots and has apologized. Here's what else it should do.
Balenciaga likes living on the edge. It went too far this time. Its response will determine how much damage it suffers from its latest snafu.
Join us virtually on Wednesday for the 2023 Media Relations Summit! In a panel on Embracing Emerging Media, these two powerhouse communicators will discuss ways to build relationships with influencers and smaller digital outlets, determining whether to use mainstream or niche influencers, and how to balance traditional media with emerging media.
Register with Priscila [MARTINEZ] or Emily's [MEKSTAN] code to save 20% : http://bit.ly/Media-Relations22
With a survey claiming reputation will overtake margin as a driver of business performance within five years, it is understandable that some executives want reputation measured.
With a survey claiming reputation will overtake margin as a driver of business performance within five years, it is understandable that some executives want reputation measured.
In a world of digital transformation, communicators and PR pros must prepare for the latest trends and technologies that could impact strategy. PRNEWS' Digital Awards recognize the most innovative and industry-altering digital communicators and campaigns.
Entries are due by next Friday, December 9! For a full category list and program details, click here: https://bit.ly/3DeB7ub
Is captain a born communicator or was he media-trained? Regardless, he did well during this presser.
Was the US Men's Soccer captain media-trained? We're not sure, but his cool-headed responses to difficult questions were excellent.
Teams for overseeing crisis, at times, may include external personnel. Here's why.
The composition of your core PR crisis team, how often it meets and how it jumps into action when a situation arises form this dialogue with PR experts.
The clock is counting to down to Google shutting down the go-to PR tracking platform, Universal Analytics. Say hello to GA4, a game changer for communicators and marketers. It makes it easier to show how communication, especially through earned media, contributes to business objectives.
Join us for an exclusive virtual training on Wednesday, December 14 at 1pm (ET) to learn how to activate GA4 and put yourself far ahead of the competition.
Google Analytics Becomes GA4: Prepare Now for the Big Change GA4 is a game changer for communicators and marketers. It makes it easier to show how communication, especially through earned media, contributes to business objectives.
Is captain tyler_adams14 a born communicator or was he media-trained? Regardless, he did well during this presser. http://ow.ly/BzmF50LQe4R
Birds learn to fly by winging it, but your media training should go deeper than that. 6 tips for working with the press.
Staying on message, polishing content and being prepared are essential when facing the media.
Poll: Is your company participating in Cyber Monday or Giving Tuesday?
1. Cyber Monday
2. Giving Tuesday
3. Both
4. Neither
The stakes were raised for during Here's what communicators need to know.
The US midterm elections overtook coverage of COP27. Still, important communication takeaways emerged from the global climate confab.
Taking time off during the breaks makes more sense than you might think.
Mike McDougall's Thanksgiving column is a PRNEWS tradition. His advice for stressed PR pros sounds good to us.
Feeling grateful for your hardworking team? Honor your colleagues that work tirelessly to position your brand as thought leaders in this digital era. Submit your nominations for the 2023 Digital Awards by Friday, December 9.
For a full category list and program details, click here. https://bit.ly/3DeB7ub
Get ready for the holiday rush on social media:
PRNEWS talked with social media experts to see how brands can prepare for an onslaught of holiday platform traffic.
Interesting read about and his no-nonsense communication chief during his earlier time
If you’re working for someone who isn’t interested in straight talk, that executive's limitations will constrain your career.
Watch this insightful discussion with a PR pro who is currently working with clients in Ukraine.
PRNEWS Live welcomed Andrew Frank, founder and president, KARV Communications, to discuss PR efforts on behalf of Ukrainian clients.
A bit of fun about a not-much-fun situation: how writers can deal with unqualified editors.
Good editors can improve PR and other forms of writing. However, bad editors are another story. Here's a light-hearted survival guide.
In this brief Q&A, Jeremy Bauer-Wolf, senior reporter, Higher Ed Dive, previews a panel about the state of media.
The need to be first with a story and be a one-stop shop pressures journalists and media outlets. Here's how one journalist pivots.
It took to weigh in on the snafu. When she finally spoke it was underwhelming.
The Taylor Swift ticket mess hurt her reputation. Waiting to respond was the wrong move. When Swift spoke finally, it was disappointing.
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The 2023 PRNEWS Digital Awards are open for entries through Friday, December 9! The annual awards program celebrates digital communications excellence, social media, influencer marketing and more. For a full list of categories and program details, click here: https://bit.ly/3CXa6dI
One week left to enter the most coveted awards program in PR and Communications. The Platinum Awards set new benchmarks for innovation, creativity, and leadership among the PR community. Enter your top-notch communicators and campaigns today: https://bit.ly/3ga0JMy
Thank you for sharing 2021 with us. Good health, luck and happiness in the new year. http://ow.ly/R4Lz50Hh2Fk
Give thanks to your all-star digital communicators & teams this holiday season by nominating them for the 2022 Digital + Social Media Awards! Top honors up for grabs include Community Manager of the Year, Digital Leader of the Year, Digital Team of the Year, Social Media Team of the Year and more. Visit bit.ly/PRN-DS2022 for a full list of categories and program details. The deadline to enter is Friday, December 3.
We are accepting entries for the 2022 Digital + Social Media Awards through December 3! In the weeks leading up to the deadline, we’ll be spotlighting different categories to help you learn more about the program. This week's featured category is: Viral Campaign: A campaign that, intentionally or not, became a viral sensation on social media. For more information, please visit bit.ly/PRN-DS2022.
The Digital & Social Media Awards were created to spotlight PR and Communications leaders and their progressive campaigns that earned attention from busy—often inundated—audiences. Submit your top work by Friday, December 3. bit.ly/PRN-DS2022
Early Bird Rates for the Media Relations Conference end this Friday, November 5 at midnight. Secure your seat at a discount to learn (in-person!) from top media experts from Chobani, Marriott International, BerlinRosen, NAACP and an enlightening keynote from HuffPost on D.C. Dec. 8-9.
We are accepting entries for the 2022 Digital + Social Media Awards through December 3! Each week leading up to the deadline, we’ll be spotlighting different categories to help you learn more about the program. This week’s featured category is: Community Manager of the Year, honoring the best liasion between the organization and its social communities. These community managers have served as the voice of the brand in many cases and implemented standards across the organization. For more information, visit bit.ly/PRN-DS2022.
Why attend the Media Relations Conference in December? Experts from HuffPost, American Red Cross, General Motors, C-SPAN , NAACP, Washington Nationals and Marriott International will bring solutions to the biggest daily challenges PR & comms professionals face everyday. Register with code FB100 to save $100 on your pass.
It is not too late to enter the Social Impact Awards. The early deadline to enter your leading CSR, DEI campaigns, initiatives and leaders is tonight, October 8. Enter now to be recognized for change making and innovative PR prowess. Visit bit.ly/PRSocialImpact for more info
It is not too late to enter the Social Impact Awards. The early deadline to enter your leading CSR, DEI campaigns, initiatives and leaders is tonight, October 8. Enter now to be recognized for change making and innovative PR prowess. Visit bit.ly/PRSocialImpact for more info
It is not too late to enter the Social Impact Awards. The early deadline to enter your leading CSR, DEI campaigns, initiatives and leaders is tonight, October 8. Enter now to be recognized for change making and innovative PR prowess. Visit bit.ly/PRSocialImpact for more info
It is not too late to enter the Social Impact Awards. The early deadline to enter your leading CSR, DEI campaigns, initiatives and leaders is tonight, October 8. Enter now to be recognized for change making and innovative PR prowess. Visit bit.ly/PRSocialImpact for more info
It is not too late to enter the Social Impact Awards. The early deadline to enter your leading CSR, DEI campaigns, initiatives and leaders is tonight, October 8. Enter now to be recognized for change making and innovative PR prowess. Visit bit.ly/PRSocialImpact for more info
It is not too late to enter the Social Impact Awards. The early deadline to enter your leading CSR, DEI campaigns, initiatives and leaders is tonight, October 8. Enter now to be recognized for change making and innovative PR prowess. Visit bit.ly/PRSocialImpact for more info
Throughout the weeks leading up to the Social Impact Awards entry deadline we’ll be highlighting featured categories to help you learn more about the program. Today’s featured category is: Best Foreign Language Campaign, which honors tthe best campaigns using a language other than English or that target a none English speaking demographic. Visit bit.ly/PRSocialImpact for more information. IMAGE DESCRIPTION: A woman looks on in contemplation. The Social Impact Awards logo is displayed with the subhead “Honoring Outstanding CSR & DEI Initiatives” below. The headline reads “Showcasing The Best Foreign Language Campaigns” with “The Social Impact Awards honor the best campaigns using a language other than English or that target a none English speaking demographic.” and an Enter Now button below.
Throughout the weeks leading up to the Social Impact Awards entry deadline we’ll be highlighting featured categories to help you learn more about the program. Today’s featured category is: Best Global CSR Campaign, which honors the best uses of CSR on a global scale and those that have shown impact across borders using socially responsible initiatives. Visit bit.ly/PRSocialImpact for more information. IMAGE DESCRIPTION: A woman looks on in contemplation. The Social Impact Awards logo is displayed with the subhead “Honoring Outstanding CSR & DEI Initiatives” below. The headline reads “Showcasing Global CSR” with “The Social Impact Awards reward the best uses of CSR on a global scale and those that have shown impact across borders using socially responsible initiatives.” and an Enter Now button below.
Throughout the weeks leading up to the Social Impact Awards entry deadline we’ll be highlighting featured categories to help you learn more about the program. Today’s featured categories are: Best Campaign by an AAPI Owned Business Best Campaign by a Black-Owned Business Best Campaign by a Latinx-Owned Business Best Campaign by a LGBTQ-Owned Business Best Campaign by A Non-US Based Company Best Campaign by a Women-Owned Business Visit bit.ly/PRSocialImpact for more information. IMAGE DESCRIPTION: A woman looks on in contemplation. The Social Impact Awards logo is displayed with the subhead “Honoring Outstanding CSR & DEI Initiatives” below. The headline reads “Honoring Historically Underrepresented Communicators and Their Work” with “These awards strive to amplify the voices and talents of professionals from marginalized communities, serve as a celebration of the social efforts PR pros make every day to create a positive social impact, honor the commitments corporations are making via CSR to give back to communities, their employees and stakeholders, and recognize the talents that have revolutionized our field and that have broken down barriers for persons of color, disabled persons and the LGBTQIA2+ communities.” and an Enter Now button below.
Throughout the weeks leading up to the Social Impact Awards entry deadline we’ll be highlighting featured categories to help you learn more about the program. Today’s featured category is: Sustainability Leader of the Year, which honor the leaders that masterfully prioritize sustainable business and environmental impact through their work as well as show consistent commitment to sustainability internally and externally. Visit bit.ly/PRSocialImpact for more information. IMAGE DESCRIPTION: A woman takes notes on plants in her garden. The Social Impact Awards logo is displayed with the subhead “Honoring Outstanding CSR & DEI Initiatives” below. The headline reads “Honoring Leaders in Sustainability” with “The Social Impact Awards honor the leaders that masterfully prioritize sustainable business and environmental impact through their work as well as show consistent commitment to sustainability internally and externally.” and an Enter Now button below.
Throughout the weeks leading up to the Social Impact Awards entry deadline we’ll be highlighting featured categories to help you learn more about the program. Today’s featured category is: CSR on a Shoestring Budget, which honors CSR campaigns working with little to no budget. Visit bit.ly/PRSocialImpact for more information. IMAGE DESCRIPTION: A person goes over an accounting budget sheet with a pencil. The Social Impact Awards logo is displayed with the subhead “Honoring Outstanding CSR & DEI Initiatives” below. The headline reads “CSR on a a Shoestring Budget.” with “The Social Impact Awards honor impressive campaigns that defied the odds despite working with a shoestring budget” and an Enter Now button below.
Throughout the weeks leading up to the Social Impact Awards entry deadline we’ll be highlighting featured categories to help you learn more about the program. Today’s featured category is: Employee Development Initiative, which honors the initiative that contributes to the long-term success of employees. The winner of this award will have demonstrated success providing employee skill-building or training opportunities as well as success in helping employees perform bette. Visit bit.ly/PRSocialImpact for more information. IMAGE DESCRIPTION: Three people analyze a computer project and discuss their findings. The Social Impact Awards logo is displayed with the subhead “Honoring Outstanding CSR & DEI Initiatives” below. The headline reads “Helping Employees Reach New Heights.” with “The Social Impact Awards honor the initiative that contribute to the long-term success of employees. The winner of this award will have demonstrated success providing employee skill-building or training opportunities as well as success in helping employees perform better.” and an Enter Now button below.
The Social Impact Awards, formerly known as the CSR & Diversity Awards, are celebrating PR that makes a lasting impact. Join us in honoring the industry's most groundbreaking DEI and CSR campaigns. Visit bit.ly/PRSocialImpact for more information.
Throughout the weeks leading up to the Social Impact Awards entry deadline we’ll be highlighting featured categories to help you learn more about the program. Today’s featured category is: Women’s Empowerment Champion, which honors the professional that empowers women both in professional settings and society through the promotion of gender equality and equality of access to opportunities, education, etc. Visit bit.ly/PRSocialImpact for more information. Three people look forward as the camera pans around them. The Social Impact Awards logo is displayed with the subhead “Honoring Outstanding CSR & DEI Initiatives” below. The headline reads “Honoring Women that Lift as They Climb” with “The Social Impact Awards celebrate professionals that empower women both in professional settings and society through the promotion of gender equality and equality of access to opportunities, education, etc. ” and an Enter Now button below.
Throughout the weeks leading up to the Social Impact Awards entry deadline we’ll be highlighting featured categories to help you learn more about the program. Today’s featured categories are: SUSTAINABILITY LEADER OF THE YEAR, which honors the leader that masterfully prioritizes sustainable business and environmental impact through their work BEST SUSTAINABILITY CAMPAIGN, which recognizes outstanding campaigns that discuss environmental impact, the ability of future generations to meet their needs, energy, climate and/or preservation. SUSTAINABILITY/CSR REPORT , which recognizes outstanding CSR-and-sustainability reports for shareholders and other key constituents. Visit bit.ly/PRSocialImpact for more information. IMAGE DESCRIPTION: A young woman inspects her plants and takes notes.The Social Impact Awards logo is displayed with the subhead “Honoring Outstanding CSR & DEI Initiatives” below. The headline reads “Celebrating Leaders in Sustainability" with “The Social Impact Awards honor the leaders that masterfully prioritize sustainable business and environmental impact through their work as well as show consistent commitment to sustainability internally and externally” and an Enter Now button below.
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