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The PR professional's resource for ideas, strategies, statistics and tools to maximize your communications and social media efforts.

09/21/2023

Interested in learning the latest tools needed to elevate your integrated communications strategy?

Then you won't want to miss our exclusive LinkedIn Live chat with Coyne PR next Tues., Sept. 26 at 1:30 p.m.

Have you worked on an outstanding CSR, DEI or ESG campaigns this year? We want to hear about it! Submit your top work to...
09/19/2023

Have you worked on an outstanding CSR, DEI or ESG campaigns this year? We want to hear about it! Submit your top work to the Impact Communications Awards by Friday, October 13.

The Impact Communications Awards honor communicators who use their platforms to better their community and the global community at large.

ICYMI: Our Hispanic Heritage and PR conversation with Sara Garibaldi of BODEN:
09/19/2023

ICYMI: Our Hispanic Heritage and PR conversation with Sara Garibaldi of BODEN:

PRNEWS Live discussed the impacts Hispanic culture has had on the PR industry, and how to create more inclusive, authentic campaigns, focusing on Hispanic culture.

TODAY at 1 p.m. ET! Join us to discuss Hispanic culture and its impact on PR and communications. https://ow.ly/khLg50PNm...
09/19/2023

TODAY at 1 p.m. ET! Join us to discuss Hispanic culture and its impact on PR and communications. https://ow.ly/khLg50PNmRH

To come...

Where are you looking for consumer insights?
09/18/2023

Where are you looking for consumer insights?

Our contributor argues qualitative consumer research has its limitations, chief among them that consumers don’t think or talk in insights.

09/18/2023

Join us tomorrow, Sept. 19, as we celebrate Hispanic Heritage Month on PRNEWS Live, and discuss hispanic culture's impact on the PR industry.

Are you ready to unleash the full potential of your integrated communications strategy? Join communications experts from...
09/13/2023

Are you ready to unleash the full potential of your integrated communications strategy?

Join communications experts from Coyne PR and PRNEWS for a special LinkedIn Live chat on September 26 to learn how brands can consistently resonate in an ever-evolving landscape.

Level Up Your Comms Strategy: Creating Seamless Social Integration to Drive Success Are you ready to unleash the full potential of your integrated communications strategy? Tune into our LinkedIn Live with Coyne PR’s Armando Triana, SVP, Social Media and Courtney Moore-Adoteye, Director, Social Med...

Spotlighting the most innovative PR & Communications firms of the year! Submit your nominations for the 2024 Agency Elit...
09/13/2023

Spotlighting the most innovative PR & Communications firms of the year! Submit your nominations for the 2024 Agency Elite Top 100 by Friday, September 29. https://bit.ly/AgencyElite2024

Now accepting entries for the Impact Communications Awards, honoring the communicators who use their platforms to better...
09/12/2023

Now accepting entries for the Impact Communications Awards, honoring the communicators who use their platforms to better their community and the global community at large.

View a full list of categories and program details here: https://bit.ly/ImpactComms2024

Curious about LinkedIn Creator Mode and how it can help you?
09/12/2023

Curious about LinkedIn Creator Mode and how it can help you?

How can LinkedIn Creator Mode benefit public relations, communication professionals, their clients and brands?

With “September Surge” hiring season entering full swing, companies need to know what is being said about them. Are you ...
09/12/2023

With “September Surge” hiring season entering full swing, companies need to know what is being said about them. Are you monitoring your employees' reviews?

Employees and other stakeholders voicing their thoughts and opinions about their companies online these can be a great source of information and create opportunity for dialogue, but it is also an important reputation management channel that requires monitoring and engagement.

The biggest night in PR & Communications is almost upon us! Join us for the 2023 Platinum Awards Gala, October 18 in NYC...
09/11/2023

The biggest night in PR & Communications is almost upon us! Join us for the 2023 Platinum Awards Gala, October 18 in NYC! bit.ly/2023Platinum

Football is back! The NFL is back! Take a look at some creative brand campaigns for the 2023 season. https://ow.ly/vVG35...
09/08/2023

Football is back! The NFL is back! Take a look at some creative brand campaigns for the 2023 season. https://ow.ly/vVG350PJ2Ut

Knowing how to spot a good brand partnership opportunity and what to do with that opportunity once the partnership is formed takes savvy planning.

Sometimes, an altercation with the CEO of Barstool can actually bring positive results.
09/07/2023

Sometimes, an altercation with the CEO of Barstool can actually bring positive results.

Recently, a heated, expletive-laden altercation between David Portnoy and Charlie Redd, the owner of Dragon Pizza in Somerville, Massachusetts, took the internet by storm. Portnoy's "no bad press" mantra appears to have had an unforeseen positive impact on the pizzeria – despite the embarrassing b...

Learn how PRSA and the PR Council level up the the digital offerings for members to stay informed.
09/07/2023

Learn how PRSA and the PR Council level up the the digital offerings for members to stay informed.

Learn how the Public Relations Society of America (PRSA) and the PR Council are addressing the needs of communication professionals in the digital age.

Don't let your message get caught up in a media sandstorm like Fyre Festival.
09/06/2023

Don't let your message get caught up in a media sandstorm like Fyre Festival.

If you aren’t speaking with stakeholders, somebody else is. And without having real relationships, great brands won’t be able to distinguish themselves from the Fyre Festivals of the world.

Silos are no longer relevant with staffs working towards the same goals.
09/05/2023

Silos are no longer relevant with staffs working towards the same goals.

Whether you identify as a marketer or a PR professional, we’re all communicators with a shared interest in storytelling. So, let’s drop the “either/or” and go with the “and.”

It's (somehow) almost September!Are you prepared for National Preparedness Month?
08/30/2023

It's (somehow) almost September!

Are you prepared for National Preparedness Month?

In honor of the upcoming National Preparedness Month in September, PRNEWS decided to take a look at crisis from a climate change point of view.

08/29/2023

What does your company’s WFH/hybrid approach look like? We're looking for responses to our Q3 Market Pulse:

https://ow.ly/QnUw50PEXW0

Thanks in advance!

Trying to fix a bad reputation with a good charm offensive no longer works. Shein and LIV are just some of the latest ex...
08/28/2023

Trying to fix a bad reputation with a good charm offensive no longer works. Shein and LIV are just some of the latest examples:

Today, between the speed of the news cycle, the polarization of the populace on big issues, and a generation of consumers who, thanks to social media, are much more aware of environmental and human right abuses, trying to fix a bad reputation with a good charm offensive isn’t won't work.

Check out this week's communication lessons in our PR Roundup:
08/24/2023

Check out this week's communication lessons in our PR Roundup:

PR Roundup looks at Amazon failing employee communication when it comes to RTO, AP Styleguide’s latest updates on AI and the earliest return of the Pumpkin Spice Latte ever.

Did you watch last night's GOP presidential debate? Our author discusses important PR takeaways from the event.
08/24/2023

Did you watch last night's GOP presidential debate? Our author discusses important PR takeaways from the event.

Anyone who wishes to persuade an audience could learn from the performance of the GOP candidates and apply some of the strategic communications best practices.

Have you had a chance to view the 2023 PRNEWS Platinum Awards finalists yet? Join us on October 18 in NYC as we unveil t...
08/23/2023

Have you had a chance to view the 2023 PRNEWS Platinum Awards finalists yet?

Join us on October 18 in NYC as we unveil the winners of over 60 categories in PR and Communications excellence.

For over two decades, the PRNEWS Platinum Awards have been hailed as the most coveted and competitive award in the communications space.

ICYMI: Here's our LinkedIn Live from this afternoon talking with Brady about their gun safety campaign partnership with ...
08/23/2023

ICYMI: Here's our LinkedIn Live from this afternoon talking with Brady about their gun safety campaign partnership with the AdCouncil.

PRNEWS spoke with Brady: United Against Gun Violence, to discuss its latest partnership with the AdCouncil—a campaign called End Family Fire. The discussion focused on the power of communications and the PSAs connected to them.

08/23/2023

What are your biggest comms-related concerns this quarter? Let us know by taking our Q3 Market Pulse survey.

https://ow.ly/ejRZ50PzSIQ

Remember college? We reached out to our PRNEWS readers to see what lessons they remembered learning.
08/22/2023

Remember college? We reached out to our PRNEWS readers to see what lessons they remembered learning.

Aside from the mandatory use of shower slides—we wondered what other nuggets of wisdom the PR community took from their college days.

08/21/2023

Join PRNEWS on Wednesday for a special LinkedIn Live surrounding the power of communications.

e.l.f. Cosmetics is a great champion of listening to your community to help create impactful content.
08/21/2023

e.l.f. Cosmetics is a great champion of listening to your community to help create impactful content.

Learn how e.l.f. Cosmetics revolutionizes content creation for brand engagement, disrupting norms through engaging moments.

An important lesson in regaining public trust:
08/18/2023

An important lesson in regaining public trust:

In order to regain student trust, colleges need to take steps to ensure that the admissions process is fair and transparent.

Considering using a digital agency but unsure what to include in your RFP? We've got you covered:
08/17/2023

Considering using a digital agency but unsure what to include in your RFP? We've got you covered:

The right agency will help you expand your online presence, increase traffic to your website, and ultimately boost your bottom line. When it comes to selecting the right agency, though, the process can be overwhelming. Here's how you can ensure your business is making the right decision.

Because sometimes we all need a little help to get the job done.
08/16/2023

Because sometimes we all need a little help to get the job done.

PRNEWS rounded up a few media relations-related tools and updates that have come out in recent weeks to help communicators save time.

Meet the 2023 PRNEWS People of the Year—the innovative and inspiring professionals making a quantifiable impact on their...
08/16/2023

Meet the 2023 PRNEWS People of the Year—the innovative and inspiring professionals making a quantifiable impact on their organization and the communications industry at large.

Read more about our impressive honorees here: https://bit.ly/PeopleOfTheYear

Both CSR and purpose can be impactful for a company and the community it serves, but the differences lie in how communic...
08/16/2023

Both CSR and purpose can be impactful for a company and the community it serves, but the differences lie in how communicators report successes.

At first glance, the two terms, CSR and purpose may seem interchangeable.

When choosing an agency partner, organizations should look beyond size. Here's what to consider:
08/16/2023

When choosing an agency partner, organizations should look beyond size. Here's what to consider:

Companies looking for an agency shouldn’t cross boutique firms off their list. Some businesses need specific, customizable solutions for their communications challenges. And others may have a great internal communications team, but are looking for expertise on a specific emerging trend. For those ...

We're thrilled to announce the finalists for the 2023 Platinum Awards! Congratulations to all those that made the shortl...
08/15/2023

We're thrilled to announce the finalists for the 2023 Platinum Awards! Congratulations to all those that made the shortlist.

Winners will be unveiled at an awards gala on October 18 in NYC. Check out the complete list of finalists here: bit.ly/2023Platinum

Thanks to some of our video-expert pals, you, too, can create quality social media videos.
08/15/2023

Thanks to some of our video-expert pals, you, too, can create quality social media videos.

PRNEWS asked some video experts for some tips for communicators who may not have an editing and production background, but can create engaging social video with some simple guidance.

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What an energizing day with our AT&T team! It was time to come together to collaborate, develop some fresh ideas and celebrate so many meaningful results from the past year, including our recognition as Best Social Media Team by PR News!

Congratulations AT&T team, we are so proud of your excellent work! 💙
Congratulations to Strategic Communication major, Peter Iwuh for being named by PR News as "HBCU Student of the Year!" Learn more about the School of Global Journalism & Communication graduating senior and his commitment to diversity and change.
👉🏼 Excelentes consejos para las empresas que deben tomar en cuenta y responder antes riesgos sociales. Gracias al webinar de PR News

Jali Griesbach (COM’22), PRLab at Boston University’s president of operations, was named PR News' national Undergraduate Student of the Year Diversity Leader for her efforts to elevate her community and promote change within her organization.

"Jali’s leadership represents the spirit of these awards, helping to create stronger organizations and inspire others around her to work for social justice and equality,"Amy Shanler, associate professor of the practice of public relations and co-director/faculty adviser of PRLab, said.

Another COM student, Isabelle Fama (’22), PRLab’s president of client service, was a finalist. “When you look at their accomplishments in such a short period of time, it is no surprise to see them honored by [PRNEWS],” Shanler said.

Congrats to both students! 🎉

Read more ⬇️
We are so excited to announce that PR News honored TruePoint Communications as the winner of the 2022 Digital + Social Media award in the Instagram - Community/Engagement category. Thank you PR News for recognizing us, and a big congratulations to our AT&T team who led and worked Dream In Black!
Closing out this week with our research appearing in this PR News article on the importance of clarity for travelers as pandemic restrictions are relaxed and lifted:

https://www.prnewsonline.com/covid-messaging/
Issues Management Group has earned its place among the top Boston-based public relations firms with award-winning work on behalf of some of the most renowned and forward-thinking enterprises in the region and nation.

In the past 19 years, the firm has received 134 awards for client work in various industry sectors ranging from corporate to non-profit and has been listed among Boston’s top 25 public relations firms by the Boston Business Journal. The firm has also been ranked in PRWeek’s Top 100 nationally and was a finalist for both PR News and PRWeek’s Small Firm of the Year.

issuesgroup.com
Thank you PR News for naming our PR campaign for client Runway of Dreams' Adaptive Fashion Show as the winner of 2022’s Social Impact Award for Diversity and Inclusion Event.

We are so proud of our team and honored to be a part of Runway of Dreams' incredible mission.

https://www.prnewsonline.com/go/2022-social-impact-awards/
Here at HBI, we are avid sports fans. PR News is providing us with the perfect excuse to watch all the sporting events by giving us PR lessons we can learn from the games.
We're delighted to be recognized in this year's PR News Social Impact Awards for Global CSR and Corporate CSR Program for our work with .

Thank you to all our teams for motivating our work and inspiring us to do more!

Take a look at what's ahead: https://lws.co/3k8ryCX
Congrats to our dear colleagues from Taiwan for winning the PR News Social Impact Award in the categories "Diversity and Inclusion Series", "In-House Diversity and Inclusion Campaign" and "Campaign by a Non-US Based Company". 🥳 Their projects "MagicMaterial School" and "Grandparent Grandchild Science Camp" with their unique innovative, diverse, and impactful nature have won the approval of the judges panel. We are very proud of the volunteers behind the two inspiring projects. Cheers to many more exciting events! 🙌
Jali Griesbach (COM'22, CAS'22) and Isabelle Fama (COM'22), co-presidents of PRLab at Boston University, are finalists for PR News 2022 Social Impact's Undergraduate Student of the Year category. They are two of five nominees and were nominated by Prof. Amy Shanler. The winner will be announced in April 2022.

See all the finalists ⬇️
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