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The PR professional's resource for ideas, strategies, statistics and tools to maximize your communications and social media efforts.

Operating as usual

We recently caught up with Tristen Norman, Head of Creative Insights, Americas at Getty Images on the role visual commun...
12/19/2022
How Visuals Help Communicators Create More Inclusive Narratives

We recently caught up with Tristen Norman, Head of Creative Insights, Americas at Getty Images on the role visual communications has on challenging stereotypes.

As communicators work to shape narratives, how they think about the visual components may matter as much as, if not more, as the written word.

Last-minute media prep won't necessarily provide leaders with solid communication skills. Here's what you should do inst...
12/15/2022
Why Leaders Need Communication Training and How to Do It - PRNEWS

Last-minute media prep won't necessarily provide leaders with solid communication skills. Here's what you should do instead.

Last-minute prep sessions won't afford leaders solid communication skills. Instead, consider a proper training regime for leadership.

Something every PR professional should review: The Barcelona Principles.
12/14/2022
Explainer: Barcelona Principles

Something every PR professional should review: The Barcelona Principles.

According to the AEMC, the Barcelona Principles provide an “industry-wide consensus on measurement and evaluation.”

There is still time to register for tomorrow's exclusive virtual training on GA4! Learn how you can prepare now for Goog...
12/13/2022
Google Analytics Becomes GA4: Prepare Now for the Big Change - PRNEWS

There is still time to register for tomorrow's exclusive virtual training on GA4! Learn how you can prepare now for Google’s changeover to GA4 and why it's a game changer for communicators and marketers.

Google Analytics Becomes GA4: Prepare Now for the Big Change GA4 is a game changer for communicators and marketers. It makes it easier to show how communication, especially through earned media, contributes to business objectives.

As communicators, we know how critical it is to look ahead and prepare for technologies that could influence markets. Is...
12/12/2022
2023 PRNEWS Digital Awards

As communicators, we know how critical it is to look ahead and prepare for technologies that could influence markets. Is the metaverse the next step for paid, earned and shared media? Could an NIL campaign help to reach new audiences?

The annual Digital Awards salute the risk-takers and innovators in the PR and communications space. Showcase your digital excellence by submitting your top campaigns and strategies by this Friday, December 16.

PRNEWS' Digital Awards recognize the most innovative and industry-altering digital communicators and campaigns.

Most searches begin with a search engine, but the real starter is the searcher's brain. Find out about Brain Engine Opti...
12/07/2022
A Winning Formula for Media Placements: SEO, Backlinks and 'BEO' - PRNEWS

Most searches begin with a search engine, but the real starter is the searcher's brain. Find out about Brain Engine Optimization en route to earned media.

PR pros know unethical shortcuts won't work long-term. Adding Brain Engine Optimization (BEO) to your SEO tactics is a much better approach.

If we told you there is a tool that can show how PR efforts, especially earned media, directly contribute to business ob...
12/07/2022

If we told you there is a tool that can show how PR efforts, especially earned media, directly contribute to business objectives, would you want to learn more about it?

Join us next week for a crash course on Google Analytics 4 (GA4), a game-changer for communicators and marketers. https://bit.ly/PRNEWS-GA4

12/06/2022

We know that you’re producing cutting-edge digital campaigns and developing engaging new products—what better way to highlight your team’s hard work than by entering the PRNEWS Digital Awards?

The annual awards program recognizes the people, campaigns and strategies that position our PR community for a successful future. Submit your entries by this Friday, December 9. https://bit.ly/3DeB7ub

12/05/2022

Soccer or Futbol? Have you been watching ? Vote!
1. Yes
2. Yes, only to monitor ads/sponsorships
3. No

Join us virtually on Wednesday for the 2023 Media Relations Summit! In a panel on Embracing Emerging Media, these two po...
11/30/2022

Join us virtually on Wednesday for the 2023 Media Relations Summit! In a panel on Embracing Emerging Media, these two powerhouse communicators will discuss ways to build relationships with influencers and smaller digital outlets, determining whether to use mainstream or niche influencers, and how to balance traditional media with emerging media.
Register with Priscila [MARTINEZ] or Emily's [MEKSTAN] code to save 20% : http://bit.ly/Media-Relations22

With a survey claiming reputation will overtake margin as a driver of business performance within five years, it is unde...
11/30/2022
My Way or the Highway: Vendors Measure Misinformation and Disinformation

With a survey claiming reputation will overtake margin as a driver of business performance within five years, it is understandable that some executives want reputation measured.

With a survey claiming reputation will overtake margin as a driver of business performance within five years, it is understandable that some executives want reputation measured.

In a world of digital transformation, communicators and PR pros must prepare for the latest trends and technologies that...
11/30/2022

In a world of digital transformation, communicators and PR pros must prepare for the latest trends and technologies that could impact strategy. PRNEWS' Digital Awards recognize the most innovative and industry-altering digital communicators and campaigns.

Entries are due by next Friday, December 9! For a full category list and program details, click here: https://bit.ly/3DeB7ub

The clock is counting to down to Google shutting down the go-to PR tracking platform, Universal Analytics. Say hello to ...
11/29/2022
Google Analytics Becomes GA4: Prepare Now for the Big Change - PRNEWS

The clock is counting to down to Google shutting down the go-to PR tracking platform, Universal Analytics. Say hello to GA4, a game changer for communicators and marketers. It makes it easier to show how communication, especially through earned media, contributes to business objectives.

Join us for an exclusive virtual training on Wednesday, December 14 at 1pm (ET) to learn how to activate GA4 and put yourself far ahead of the competition.

Google Analytics Becomes GA4: Prepare Now for the Big Change GA4 is a game changer for communicators and marketers. It makes it easier to show how communication, especially through earned media, contributes to business objectives.

Is  captain tyler_adams14 a born communicator or was he media-trained? Regardless, he did well during this presser. http...
11/29/2022

Is captain tyler_adams14 a born communicator or was he media-trained? Regardless, he did well during this presser. http://ow.ly/BzmF50LQe4R

11/28/2022

Poll: Is your company participating in Cyber Monday or Giving Tuesday?
1. Cyber Monday
2. Giving Tuesday
3. Both
4. Neither

The stakes were raised for  during  Here's what communicators need to know.
11/28/2022
3 Things PR Pros Need to Know from COP27 - PRNEWS

The stakes were raised for during Here's what communicators need to know.

The US midterm elections overtook coverage of COP27. Still, important communication takeaways emerged from the global climate confab.

Feeling grateful for your hardworking team? Honor your colleagues that work tirelessly to position your brand as thought...
11/23/2022

Feeling grateful for your hardworking team? Honor your colleagues that work tirelessly to position your brand as thought leaders in this digital era. Submit your nominations for the 2023 Digital Awards by Friday, December 9.

For a full category list and program details, click here. https://bit.ly/3DeB7ub

Watch this insightful discussion with a PR pro who is currently working with clients in Ukraine.
11/21/2022
[VIDEO] PRNEWS Live Discusses PR and Ukraine

Watch this insightful discussion with a PR pro who is currently working with clients in Ukraine.

PRNEWS Live welcomed Andrew Frank, founder and president, KARV Communications, to discuss PR efforts on behalf of Ukrainian clients.

A bit of fun about a not-much-fun situation: how writers can deal with unqualified editors.
11/21/2022
What to do When Your ‘Editor’ Can’t Edit - PRNEWS

A bit of fun about a not-much-fun situation: how writers can deal with unqualified editors.

Good editors can improve PR and other forms of writing. However, bad editors are another story. Here's a light-hearted survival guide.

In this brief Q&A, Jeremy Bauer-Wolf, senior reporter, Higher Ed Dive, previews a panel about the state of media.
11/21/2022
How a Reporter Pivots in the Changing Media Landscape

In this brief Q&A, Jeremy Bauer-Wolf, senior reporter, Higher Ed Dive, previews a panel about the state of media.

The need to be first with a story and be a one-stop shop pressures journalists and media outlets. Here's how one journalist pivots.

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What an energizing day with our AT&T team! It was time to come together to collaborate, develop some fresh ideas and celebrate so many meaningful results from the past year, including our recognition as Best Social Media Team by PR News!

Congratulations AT&T team, we are so proud of your excellent work! 💙
Congratulations to Strategic Communication major, Peter Iwuh for being named by PR News as "HBCU Student of the Year!" Learn more about the School of Global Journalism & Communication graduating senior and his commitment to diversity and change.
👉🏼 Excelentes consejos para las empresas que deben tomar en cuenta y responder antes riesgos sociales. Gracias al webinar de PR News

Jali Griesbach (COM’22), PRLab at Boston University’s president of operations, was named PR News' national Undergraduate Student of the Year Diversity Leader for her efforts to elevate her community and promote change within her organization.

"Jali’s leadership represents the spirit of these awards, helping to create stronger organizations and inspire others around her to work for social justice and equality,"Amy Shanler, associate professor of the practice of public relations and co-director/faculty adviser of PRLab, said.

Another COM student, Isabelle Fama (’22), PRLab’s president of client service, was a finalist. “When you look at their accomplishments in such a short period of time, it is no surprise to see them honored by [PRNEWS],” Shanler said.

Congrats to both students! 🎉

Read more ⬇️
We are so excited to announce that PR News honored TruePoint Communications as the winner of the 2022 Digital + Social Media award in the Instagram - Community/Engagement category. Thank you PR News for recognizing us, and a big congratulations to our AT&T team who led and worked Dream In Black!
Closing out this week with our research appearing in this PR News article on the importance of clarity for travelers as pandemic restrictions are relaxed and lifted:

https://www.prnewsonline.com/covid-messaging/
Issues Management Group has earned its place among the top Boston-based public relations firms with award-winning work on behalf of some of the most renowned and forward-thinking enterprises in the region and nation.

In the past 19 years, the firm has received 134 awards for client work in various industry sectors ranging from corporate to non-profit and has been listed among Boston’s top 25 public relations firms by the Boston Business Journal. The firm has also been ranked in PRWeek’s Top 100 nationally and was a finalist for both PR News and PRWeek’s Small Firm of the Year.

issuesgroup.com
Thank you PR News for naming our PR campaign for client Runway of Dreams' Adaptive Fashion Show as the winner of 2022’s Social Impact Award for Diversity and Inclusion Event.

We are so proud of our team and honored to be a part of Runway of Dreams' incredible mission.

https://www.prnewsonline.com/go/2022-social-impact-awards/
Here at HBI, we are avid sports fans. PR News is providing us with the perfect excuse to watch all the sporting events by giving us PR lessons we can learn from the games.
We're delighted to be recognized in this year's PR News Social Impact Awards for Global CSR and Corporate CSR Program for our work with .

Thank you to all our teams for motivating our work and inspiring us to do more!

Take a look at what's ahead: https://lws.co/3k8ryCX
Congrats to our dear colleagues from Taiwan for winning the PR News Social Impact Award in the categories "Diversity and Inclusion Series", "In-House Diversity and Inclusion Campaign" and "Campaign by a Non-US Based Company". 🥳 Their projects "MagicMaterial School" and "Grandparent Grandchild Science Camp" with their unique innovative, diverse, and impactful nature have won the approval of the judges panel. We are very proud of the volunteers behind the two inspiring projects. Cheers to many more exciting events! 🙌
Jali Griesbach (COM'22, CAS'22) and Isabelle Fama (COM'22), co-presidents of PRLab at Boston University, are finalists for PR News 2022 Social Impact's Undergraduate Student of the Year category. They are two of five nominees and were nominated by Prof. Amy Shanler. The winner will be announced in April 2022.

See all the finalists ⬇️
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