Social 30A

10/02/2022

The holidays are approaching, and you might be quickly juggling each one as the come— but the most effective strategies are thoughtfully planned out in advance.

Depending on our clients needs, we typically curate marketing plans 6 Months to 12 Months in advance.

This means, we would have everything for the holidays organized, in process or finalized well beforehand… and everything for the start of the new year too.

“But what if we change our mind? Or it’s not working?” Is a common fear, and a common reality— that’s why your plan should still be adaptable, trackable, and tailored to YOUR brand’s needs and wants.

Have a pen? Notes on your iPhone? Try jotting down your 2023 dreams for your business… then ask yourself, “Do I feel confident to achieve this without a structured plan?”

If you answer no— then it’s time to consider a legitimate marketing strategy.

Unsure how to start?

👉 We have the tools, proven processes, and creative input to help you.

How does our process work?

Super simple.

We connect for a quick (free) phone call to discuss your needs, determine if we are a good match to work together, and if so, send a personalized proposal for your review.

If you like it, we schedule an additional time to chat for a more in-depth discussion, and then we take it from there. We’ll connect weekly in the beginning to review and adjust, then monthly to assess progress.

🔆What we offer:

⛱ Personalized digital marketing strategies
⛱ Content Creation and Strategy
Social Media Management
⛱ Customizable Packages

🔆Additional services:

⛱ Email Marketing
⛱ Paid Social Ads
⛱ Brand Photography
⛱ Blog Writing

07/22/2022

Have you audited your post to ensure they are REVENUE oriented?

👇 Here are 3 easy steps 👇

🔅REMIND your audience
Use the “Add Event” tool to allow your audience to opt-in for reminders. •hint• you don’t have to have a specific sales event, just schedule a reminder day and time— but make it catchy!

🔅Emphasize your Call To Actions
Scrollers are zooming by giving you merely seconds to attract their attention, and stimulation overload or redundancy can overshadow your call to actions. Make them stand out!

🔅Update your OLD posts
Yes, those in the back, they still have value too! Your “hot” target market will spend time scrolling through your older posts, don’t leave opportunities in the squares! Go edit the posts, and make them clickable— you can add resources, update menus or services, but direct them to the handy “link in bio”!

Instagram for revenue is a calculated system, and needs multiple steps to establish trackable progress and results.

✨Click our link in Bio to schedule a quick chat about your instagrams revenue potential! ✨

06/15/2022

👋 WE’RE BACK!

Our social media marketing company was derived as a division of a larger, full service marketing company.

When we started our social media pages, we grew them organically— and thanks to you, we’re growing quickly!

We took time to assess content, direction, and concepts to keep providing our audience (that’s you 🫶) value.

Some agencies will say “post everyday no matter what”, we don’t believe in that. We believe in posting with value, providing your audiences with high quality content.

Content value > Square fillers

The only “fillers” we like are from the MedSpa. 😉

05/20/2022

Scroll for our TOP 5 benefits of using Email Marketing 👉

AND some of the top data-driven reasons to use email for your small business:

🔅Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers. (McKinsey)

🔅According to 80 percent of professionals, email marketing drives customer acquisition and retention. (eMarketer)

🔅Email marketing is more likely to drive sales than social media marketing. (Optinmonster)

Yes, we mange email marketing too!

📧 [email protected]

05/16/2022

It is increasingly more difficult to have an organic reach in a saturated online world, especially on instagram.

You should have multiple components working within your business to attract clients, customers, and boost sales— we’ll be the first to say it, social media alone will not suffice.

You need a streamlined approach to sales, marketing, and business strategies— and throw in customer service, networking, etc.

✨None of this will work independently, but they do work beautifully together. ✨

Social Media is a tremendous way to compliment your business, and it really is necessary for most industries these days. (Don’t think your business model would do well on social media? Send us a message, we can help with insight!)

LOCAL COMMUNITIES can feel deceptive, and many local businesses just rely heavily on word of mouth or foot traffic. (Again, awesome things, but missing a massive market if that is your only source of business traffic.)

Here are just a few benefits social media provides:

🔅Increase brand awareness monthly— sure tourism arrives like clock work, but what makes you stand out from your competitors? Does your social media make you look like a “must” do/see/buy/enjoy/go to destination? Become the “bucket list” location/product/service before they even arrive.

🔅Social Media boosts your website traffic— this is tremendous for both local businesses or online sales. (Think advanced bookings, reservations, purchases, etc) There are strategic ways to send people exactly where you need them to go on your website (eek— and the results are TRACKABLE!)

🔅Boost your Email Marketing database— nurturing your clients through repetition, while building your clients trust, is highly effective. Marketing tactics don’t always work the first time, in fact, it takes numerous avenues to convert to sales!

🔅Client interactions— one of the best ways to create loyalty, increase customer service, and build relationships with your audience!

05/16/2022

👋🏼 Hi, I’m Kimberly! I’m the Founder of Social 30A, and I wanted to introduce myself!

My vision for Social 30A was to offer executive director level of social media management to small businesses, with hometown hospitality and personalized communication.
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I previously owned a full service marketing agency for 10 years, but recognized the tremendous need for concentrated social media marketing management for small businesses.
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Growing up in Destin, and attending the first class of South Walton High School (many years ago), I love seeing the growth and unity in this community.

I bring my previous experience as a National Marketing Director, General Manager, Sales Director, and Realtor to each of our social media clients to provide a more well-rounded, streamlined approach for your business.

I’m a proud UCF Alumni, avid Gator Fan, but even prouder mother to my 7 year old son, Hudson— you can find us at the beach! 🔆

05/16/2022

🔆 How to plan well 🔆

Yesterday’s Q+A (peep the stories for those in the future) brought up a lot of questions specifically about Planning. So we wanted to provide a more detailed answer for you all.

A great place to start is utilizing the SMART criteria for objectives because they encourage you to think about the practicality of achieving each goal, rather than focusing on things that sound good but might not be feasible. Which can make planning overwhelming or discouraging.

📌 S.M.A.R.T
S = Specific in terms of what needs to be achieved
M = Measurable so that progress can be tracked and evaluated
A = Achievable so that your team has a realistic chance of success
R = Relevant to your business so it’s aligned with overall business goals
T = Timeframe within which the objective must be satisfied

Below are examples of high-level goals for your social media plan:
1. Complete social media audit and implement actions arising from it
2. Create and maintain a social media content calendar
3. Begin regular social media activity, in line with strategy and calendar
4. Create and work within a measurement framework

We want to provide as much valuable information as possible here, but realize most are surprised that social media strategies can be quite technical!

🔅If this feels overwhelming, or you realize you need more assistance— let’s connect for a free consultation.🔅

You can schedule that at www.30a.social or send us a DM!

05/16/2022

Do you fall into one of these categories? ➡️

We love working with multiple industries— we have mastered the technical aspects of marketing for app developers, create story lines that encompass the “feeling” of staying in your Airbnb, and fall in love showcasing your esthetician skills or that envy worthy coffee (and everything in between).

If you don’t see your business industry listed— that’s ok. We’ve likely worked with your industry before, but if not, we deep dive into competitive research or we pioneer the way for you.

Now Accepting Clients who 👇
🔅Have a clear vision of their brand
🔅Need creative input or want their vision come to life
🔅Desire to run their business, not their social media
🔅Have patience to see the vision build to profitability
🔅Are sick of last minute posting
🔅Want comprehensive reports
🔅Appreciate “hometown hospitality”

We connect for a quick phone call, and if we think we’re a good match to work together— we’ll send over a proposal!

📧 [email protected]
Or fill out of super simple form online: www.30a.social

05/16/2022

One of the biggest frustrations, even for larger social media accounts, is not knowing how to convert followers into actual customers. Regardless of your business model (online stores or store fronts) conversions are possible and achievable!

👉 Swipe 👈 to see FIVE helpful tips to add to your social media strategies.

Converting social media followers to customers isn’t an overnight success, so don’t be discouraged if it hasn’t started happening yet! If you’re struggling to convert, and need help defining what it actually means, let’s get social!

Connect with us for a free consult: DM or email [email protected]

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05/16/2022