Farmers Communication Exchange

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Farmers Communication Exchange

Effective communications that build value for our food and ag clients.

Farmers Communications Exchange is a public relations and social media firm with a long history of working to help farmers tell their unique stories. At Farmers Communication Exchange, we believe in using all the tools available to us to share our clients’ stories. We build storytelling into your everyday communications because — by telling great stories about real people, places, families, tradit

ions, struggles and celebrations — we can change the way people see your product and create bonds between you and your target audiences. Whether you’re trying to connect with consumers, media, regulators, retailers, restaurants or farmers, we create communications that deliver results.

09/19/2025

California’s leafy greens farming never ceases to amaze us! 🥬 🌱 🥦 ✨

Last week, we worked with our client, the California LGMA, to share the story of all that’s being done to keep leafy greens safe with food safety advocates Dr. Darin Detwiler and Kathleen Gillin. Kathleen’s daughter, Riley, was sickened in the 2006 spinach outbreak that led to the creation of the LGMA. Today, Kathleen serves as the public member on the LGMA Board.

Together, we saw romaine harvest, sampled broccoli straight from the field, met with food safety personnel who ensure the safety of the water used in farming leafy greens, visited a compost operation, got an up-close view of spinach harvest, and toured a state-of-the-art cooling facility — all dedicated to producing safe leafy greens.💚

08/25/2025

Farmers Communication Exchange is sad to share the news that one of our favorite humans in all of California agriculture has passed. We had the privilege of working with Jonathan W. Field over the years in his role as Executive Director of the Walnut Bargaining Association and as Compliance Officer for the California and Arizona Leafy Greens Marketing Agreements and the California Cantaloupe Advisory Board. Please take a moment to read the press release we issued in his honor to learn more about all Jon contributed to California agriculture. He really was one of the best! He will be missed.
🔗 Press release here:https://www.farmerscommunication.exchange/wp-content/uploads/2025/08/Press-Release_-Jonathan-W.-Field.pdf

06/19/2025

We are thrilled to announce that Ally Syliphone will be working alongside us and Ag Association Management Services Inc. as our summer intern! 🎉

Ally is majoring in Graphic Design at CSU Sacramento and is also a proud alumna of Santa Rosa FFA. Through this internship, she is hoping to build connections and gain a better understanding of the ag industry this summer.

Please join us in giving Ally a warm welcome!

To get to know the whole Farmers Communication Exchange team, click here: https://www.farmerscommunication.exchange/about/

06/18/2025

CACASA Executive Director, Lindsey Carter, participated in a panel discussion at last week’s Agri-Pulse Communications, Inc. Food & Ag Issues Summit, where she shared key insights into the new era of California’s pesticide regulatory system.

During the panel, Carter explained the critical role that California’s Agricultural Commissioners play in enforcing the state’s comprehensive pesticide regulations. 🎧 Listen to that portion of the discussion here: https://youtu.be/0Gy6rBwwn5I?t=431

🪲She also emphasized that one of the most effective ways to achieve the goals outlined in the California Department of Pesticide Regulation's Sustainable Pest Management Plan is by prioritizing pest prevention. Learn more about this strategy here: https://youtu.be/0Gy6rBwwn5I?t=1654

📺 Want the full conversation? Watch the complete panel here: https://www.youtube.com/watch?v=0Gy6rBwwn5I

06/04/2025

🌱 Pesticide Policy Is Evolving—Don’t Miss CACASA’s Perspective

We’re looking forward to the upcoming panel, “A New Era for California Pesticide Regulation,” featuring Lindsey Carter, Executive Director of our client, the California Agricultural Commissioners and Sealers Association (CACASA), at the Agri-Pulse Communications, Inc. Food & Ag Issues Summit in Sacramento on Tuesday, June 10th.

As part of this important discussion, Lindsey will share the critical role California’s agricultural commissioners play in pesticide enforcement—ensuring the safe use of pesticides in a way that protects communities while maintaining a practical, functional system for growers and industry. Her insights will be key to understanding how regulation and on-the-ground implementation work together to support public health and agricultural sustainability.

We'll be attending and hope to see many of you there for a full day of timely topics, expert speakers, and valuable networking!

🗓️ You can see the final agenda here:https://www.agri-pulse.com/ext/resources/2025%20West%20Summit/Agenda-West-5-29-25-SW.pdf

🎟️ Save your seat today by registering here: https://www.agri-pulse.com/events/1286-2025-food-ag-issues-summit-sacramento-ca

05/30/2025

California Cantaloupe Season is Here!🍈☀️😎

Our team was recently in the Imperial Valley capturing the farm-to-fork story of cantaloupes for the California Cantaloupe Advisory Board. We spent time with growers, packers, and shippers, including Five Crowns Marketing and Legend Produce, documenting the care and craft that goes into every melon.

These assets will support CCAB’s upcoming consumer brand refresh and be shared throughout the season on social media. Follow California Cantaloupes for a taste of what’s to come.

05/21/2025

Support bees, Celebrate !🐝

This past year, U.S. commercial beekeepers lost over 60% of their hives—a staggering figure that puts our nation's food system at risk.

The solution? It’s not just backyard gardens. Commercially managed bees need access to large, chemical-free forage lands—the kind that keeps them healthy between pollination seasons.

📌 California beekeepers manage 600,000 colonies year-round. Without nutritious forage, they’re forced to rely on costly sugar supplements that leave bees vulnerable.

Here’s how you can help:
✅ Buy American-made honey.
✅ Have land? Offer it for bee forage.
✅ Share this message—commercial bees feed the country, and they need space to thrive.
✅ Follow California State Beekeepers Association to stay updated on how you can help.

Let’s advocate for policies that open public lands to pollinators—because bees don’t just pollinate crops; they grow our future. 🐝

🔗 Click the link below to sign up for the California State Beekeeper Association's newsletter to learn more: https://www.californiastatebeekeepers.com/newsletter/

05/14/2025

🚨 We’re Hiring a Summer Intern! 🚨

Farmers Communication Exchange and Ag Association Management Services Inc., (AAMSI) are once again teaming up to offer a well-rounded internship experience for students interested in and .

The intern will work alongside AAMSI—an agricultural management firm serving over 30 commodity associations—and Farmers Communication Exchange, AAMSI's in-house PR agency. The experience is tailored to each intern’s interests and offers exposure to a variety of projects.

Work could include:
📋 Writing and distributing newsletters
🎥 Creating social media content and video reels
🌾 Filming in the field
🤝 Attending industry events
🇺🇸 Shadowing our lobbyist and reviewing state and federal policy

This is a fantastic opportunity for college students to gain hands-on experience, expand their professional network, and learn about the many facets of the ag industry in a dynamic, fast-paced environment.

🔗 Learn more and apply here: https://bit.ly/4mediam

04/08/2025

Nothing makes us happier than sharing stories of farmers who work so hard to bring us safe, healthy food. And we're especially pleased when that story reaches millions of consumers – as did this segment featuring our client the California LGMA, which ran this past weekend on CBS Sunday Morning. 📺 ☀️ 🥬

We are so proud of Tim York and Jack Vessey, who did a fantastic job explaining why this food safety program is so important. And a big thank you to David Pogue and Wonbo Woo of CBS Sunday Morning for bringing this story to millions of people who love leafy greens! 🥗

📺 Watch the full segment here: https://www.cbsnews.com/video/maintaining-the-safety-of-our-food/

04/05/2025

It’s always a beautiful time of year along the Sacramento River Delta! 🌸 🍐

Last week, Farmers Communication Exchange had the pleasure of capturing stunning content in blossoming pear orchards. With videography by Kyle Mize 🎥 and photography by our Digital Media Director, Miranda Olagaray📷, we gathered visuals for the California Pears domestic retail program, coordinated by Carolyn Becker, and its international program, managed by Will Callis at Bryant Christie Inc.

Beyond showcasing the beauty of California pears, we also filmed for a video series for the California Agricultural Commissioners and Sealers Association(CACASA), highlighting the vital work they do to keep our communities safe. One of the upcoming videos will illustrate the regulations surrounding pesticide applications near school zones. With Kyle Mize’s drone, we captured an aerial perspective demonstrating the quarter-mile radius around schools where additional pesticide application rules apply.

⬇️ 👀 Here’s a behind-the-scenes look at our team in action!

03/20/2025

It’s , and Farmers Communication Exchange has been busy sharing the stories of food and farming! 🌱

This week, we’ve been in the cabbage fields of the Imperial Valley with California LGMA, collaborated with California Cantaloupes on an exciting rebrand, and worked behind the scenes to amplify the voices of American farmers.

Everyday, we’re committed to highlighting the hard work that goes into growing the food we all rely on. Agriculture is the backbone of our communities, and its impact reaches far beyond the farm.

⬇️ What story behind agriculture do you think needs to be told more? Let us know in the comments!

11/27/2024

🦃 Happy Thanksgiving from All of Us at Farmers Communication Exchange! 🦃

This Thanksgiving, we’re especially grateful for the safe and delicious food that agriculture brings to our families’ tables and millions of others across America. 🍽️ It’s a privilege to work alongside clients who make such an impactful contribution to the food we enjoy and the agricultural industry at large.

From the sweet success of California Cantaloupes’ fantastic harvest this year, to the global impact of Bryant Christie Inc., which ensures that American agriculture reaches tables worldwide, the dedication of our clients inspires us daily. And thanks to the tireless work of Ag Association Management Services, Inc., agricultural associations across California continue to thrive, helping to support the farmers and industries that nourish us all.

To our clients, partners, and the farmers and agricultural workers who make it all possible—thank you. Your dedication ensures we all have much to celebrate this holiday season.

💭 As we gather around the table, we’d love to hear from you—what’s your favorite Thanksgiving side dish? Let us know in the comments! 🥐 🍠

Wishing you and your loved ones a warm and wonderful Thanksgiving! 🧡

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1521 I Street
Sacramento, CA
95814

Website

http://farmerscommunication.exchange/

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