Tremble Design Studio

08/08/2025

CLIENT PROJECT LAUNCH:
Caregiver Tsunami by Lynn Alexander

I’m proud to share the completion of a meaningful project with author and eldercare advocate Lynn Alexander.

Her newly released book, Caregiver Tsunami: Finding Strength, Humor, and Humanity in the Storm of Caregiving, is a heartfelt and practical guide for anyone navigating the complexities of caregiving.

From book design and layout to publishing support, Tremble Design Studio partnered with Lynn to bring this powerful resource to life. This book blends personal experience, advocacy insight, and real-world advice with compassion and clarity, serving as both a handbook and a knowing hug.

If you’re a caregiver or know someone who is, this book is a must-read. Learn more or order a copy: https://amzn.to/4mrwuAI

07/14/2025

Mini Tip: Consistency Wins! | One of the simplest brand strategies? Be consistent. Here's a checklist.

Voice & Messaging
✓ Use the same tone across all platforms (warm, professional, playful, etc.)
✓ Stick to a clear brand vocabulary (key phrases, taglines, mission)
✓ Share a consistent point of view or perspective

Visual Identity
✓ Use the same logo and logo variations correctly
✓ Stick to your brand colors and fonts
✓ Apply a consistent style to graphics, photos, and layouts
✓ Keep templates and formatting consistent across print and digital

Content & Communication
✓ Maintain a regular posting schedule
✓ Repeat core brand messages and ideas
✓ Align your content topics with your brand’s purpose and values

Customer Experience
✓ Deliver a consistent tone and process in emails, DMs, and sales calls
✓ Ensure onboarding, client processes, and follow-up reflect your brand
✓ Offer reliable service that reflects your brand promise

Products & Services
✓ Name and describe offerings in a way that fits your brand voice
✓ Align deliverables and client experience with brand positioning
✓ Keep packaging, pricing, and presentation on-brand

07/07/2025

A brand strategy isn’t fluff. It’s a plan … a clear, written roadmap that defines your business’s values, purpose, personality, positioning, and audience. It’s how small businesses build clarity, consistency, and connection from the inside out. Ready to build yours? Learn more: TrembleDesign.com/BrandBooks

06/30/2025

Hey Solopreneurs! As a fellow "company of one," I know how powerful it can be when we connect and support each other.
Let’s build something better … together. Let’s start the conversation in the comments. I’d love to get to know you!

Tell me about your business
• What do you do?
• Who do you serve?
• How could we collaborate or partner to bring even more value to our clients?

06/26/2025

Your brand isn’t your logo. It’s your reputation. It’s what people think, feel, and say about your business when you’re not in the room. In Brand Strategy, I break down what “brand” really means and how to build one with purpose, not just aesthetics. Strategy first. Logo later.

Grab the Brand Strategy book: TrembleDesign.com/BrandBooks

06/12/2025

✨ Today is Book Launch Day! ✨ Brand Strategy: Lay the Foundation for a Purpose-Driven Business is officially live on Amazon!

This is the first book in my Brand Building for Small Business series, a practical workbook designed to help solopreneurs and service-based small business owners build a strong, values-aligned brand from the inside out.

If you’ve ever wondered where to start with branding (hint: it’s not your logo), this book is your guide.

📘 Available now in ebook format
🎯 Print version coming soon!
📎 Grab your copy on Amazon: https://amzn.to/4kHiLp8

05/30/2025

If your brand feels scattered, unclear, or disconnected from your audience, it’s time to take a strategic approach. A strong brand strategy empowers you to:

• Attract the right audience and build meaningful connections with your ideal customers.
• Craft clear, compelling messaging that communicates your value with confidence.
• Stand out in your industry with a unique position that distinguishes you from competitors.
• Define your brand voice and personality so you can talk about your business with clarity and purpose.

An aligned and intentional brand becomes a powerful tool for growth and success.
https://www.trembledesign.com/whatisbrandstrategy

A brand strategy is the foundational plan that shapes how your brand is perceived in the market. It defines your core messaging, positioning, and customer experience, ensuring that every interaction with your business reinforces the same consistent identity.

05/14/2025

Your Brand is what your AUDIENCE says it is. Your brand isn’t what you say it is. Your brand isn’t your logo, your website, or your tagline. It’s the gut feeling people have about your business. And unfortunately, you don't control it.

What you do control is how you show up—consistently, clearly, and intentionally. That’s why brand strategy isn’t a “nice-to-have.” It’s the foundation of how people experience your business.

If someone described your brand in three words, what would they say?
https://www.trembledesign.com/whatisbrandpositioning

Brand positioning is the strategy behind how your business is perceived in the marketplace. It defines what makes your brand unique, how it stands apart from competitors, and why customers should choose you.

05/07/2025

Your Brand Strategy is NOT Your Marketing Strategy. These two get mixed up all the time.

✦ BRAND Strategy is the foundation—it defines who you are, who you serve, and why it matters.
✦ MARKETING Strategy is the execution—the tactics you use to reach your audience and grow.

Without a clear Brand Strategy, your marketing feels scattered. You’ll waste time, money, and effort chasing trends that don’t stick.

Before you focus on marketing, ask yourself:
✔ Do I have a clear brand positioning?
✔ Do I know exactly who I’m speaking to?
✔ Does my brand messaging feel intentional and aligned?

If not, pause the marketing. Build the foundation first.

04/30/2025

Brand consistency is more important than brand perfection. Too many brands get caught in perpetual "tweaking" mode.
They change their color palette every few months. Rewrite their website copy constantly. Keep reworking their logo because it just doesn’t “feel right.”

Meanwhile, their audience is confused. Because just when they start recognizing the brand… it changes. The truth? Consistency builds trust.

A brand that shows up the same way, over time, is far more effective than one that’s always chasing the next update.
So if you’re constantly changing your brand, ask yourself—am I doing this for my audience? Or because I’m overthinking it?

04/25/2025

Is Your Brand Holding You Back? If your brand isn’t helping you grow, it may be time for an audit.

Ask yourself:
• Does my brand reflect who we are today or who we were years ago?
• Are my website, marketing materials, and social media aligned in messaging and visuals?
• Do customers describe my brand the way I intend them to?

If any of these feel off, your brand might be creating friction instead of attracting customers. Brand audits aren’t about tearing your brand apart – they’re about realigning your brand for success.

If you think your business needs a brand audit, let's chat. I'd be happy to help you get started with the auditing process.

04/21/2025

One Year Ago, I Took the Leap. Here’s What I’ve Learned.

A year ago, I wrote these words:
“I’m embracing my passion for creativity to help solopreneurs, authors, and business owners bring their visions to life.”

I had just stepped fully into entrepreneurship, taking my years of freelancing experience and turning it into something bigger. I knew I wanted to help small businesses, nonprofits, and entrepreneurs build brands that felt aligned, strategic, and impactful. What I didn’t realize was how deeply fulfilling this work would be.

🔹 Helping a small business owner uncover the gaps in their brand and refine their message.
🔹 Giving a nonprofit the clarity and consistency they need to reach more people.
🔹 Guiding entrepreneurs through the process of building a brand that actually works for them.

This is why I do what I do.

At Tremble Design, I specialize in:
✅ Brand Audits – Getting to the root of what’s working (and what’s not).
✅ Brand Strategy – Creating a roadmap for a brand that connects and converts.
✅ Brand Design – Crafting visual identities that feel authentic and intentional.

A year in, I’m more passionate than ever about working shoulder-to-shoulder with my clients to help them bring their brands to life. If your brand isn’t quite working for you – or you’re not sure where to start – let’s talk.