
12/10/2022
What is Gen Z and What Does it Want?
Generation Z comprises people born during or after the mid-1990s and up to the early 2010s. Data indicates that they already comprise 40% of the global consumer population, and it’s fair to expect them to have significant spending power in the years to come. Consequently, businesses and marketers need to up the ante when it comes to building relationships with this generation.
Video marketing refers to the process of using videos with the aim of promoting and selling products and services over the internet. Videos guide consumers throughout the buying journey and help them make suitable buying decisions. Given the significant consumption of video content by Gen Z consumer...