The Commercial Cattleman’s Angus Connection
We need to support our customers. That’s as true now as it was in 1992 when the Angus Beef Bulletin was formed as a public relations newsletter to reach commercial customers of American Angus Association members. While the publication has gone through many changes in its nearly 30-year existence, the founding principle is the same: Our members’ long-term success hinges on making your investment in Angus genetics profitable.
In 2018, we reinforced that commitment by restructuring our editorial team, dividing it into two so one could focus on our seedstock audience and the other on you, our commercial audience. Editor Shauna Hermel, Associate Editor Kasey Brown and Editorial Artist Mary Black can’t tell you how excited we are to be able to focus our efforts on you and developing the Angus Beef Bulletin and the digital Angus Beef Bulletin EXTRA into your go-to resources for the cattle business.
When you buy an Angus bull and have that registration paper transferred to your name, you’re not just buying a bull. You are developing a relationship with a producer and opening a doorway to a host of resources within the American Angus Association. Programs like the Certified Angus Beef® (CAB®) brand deliver premiums for you in the marketplace, thereby increasing demand for Angus genetics. We’re confident commercial programs like Angus LinkSM and tools like Angus Black Book will do the same.
Today’s cattle industry is complicated by rising input costs, a fickle marketplace and pressure from outside industry forces. Stay informed on topics that affect your bottom line. Subscribe to the Angus Beef Bulletin and the Angus Beef Bulletin EXTRA.