12/01/2025
Trey Lawson did not plan on running his family’s liquor stores. That changed when his dad called in 2018 and said he was selling. Trey moved back to Tampa and stepped into the business he grew up in. He rebranded four stores under a single name, expanded to six locations and grew revenue by about 25% as he modernized operations and gave the brand a fresh identity.
The biggest shift came from how he connected with customers. Trey runs all the social accounts himself and has built a loyal following around Liquor Depot’s single barrel releases. People line up the day before to get a bottle. He also turned a family bar into Joy Bar, which is Tampa’s only year-round Christmas bar. Locals donate decorations from their homes and the $20 buzz became part of the bar’s appeal. His charity barrel work with Mike Alstott has raised more than $50K for the foundation. Other special releases support USF’s NIL program.
Today, Trey leads six stores and two bars, employing more than 40 people. He focuses on consistency, customer experience and building something that lasts. He still thinks about the yellow vans his dad once parked out front and says the freedom to try is what shaped him. Trey did not just come home to run a business. He came home to continue a story his family had built over 35 years and grow it for the next generation.
FULL STORY: https://tinyurl.com/4vk953jk