Macolino Enterprises

09/27/2018

Relax and breathe!

Contrary to what that "guru" told you, you don't need to create a social media profile on every network. Instead, it pays to focus on those most important to your brand.

If you're looking to make a more targeted impact, here's a read for you: http://www.josephmacolino.com/really-select-best-social-media-platforms/

09/26/2018

I talk about the importance of sales funnels and landing pages in a lot. And, I make no apologies.

These tools have helped many coaches and consultants grow a profitable business, including me.

Learn more about them here: http://www.josephmacolino.com/number-one-lead-generation-tool-building-landing-page/

Hello everyone, and welcome to Macolino Enterprises's first dose of Monday Motivation! OK, maybe this

09/25/2018

Are you still struggling to monetize your message and sell it as a product online? If you're not using sales funnels in your business already, it's safe to say that's your missing piece of the puzzle.

Read about how powerful these funnels can be and learn how to start making your own: http://www.josephmacolino.com/building-sales-page/

09/24/2018

The last thing you want for your is have guests walk in and find that their expectations don't match your operations. is your number one tool to ensure this doesn't occur.

If you want to stand out from the noise of your other local competitors, it is also the most powerful single strategy to gain leverage. Remember, unique and delicious food is only a small factor of what goes into your restaurant's success.

09/23/2018

Take a vested interest in the servers you hire and you could save your restaurant tremendous amounts on hiring costs. The turnover rate in the restaurant industry as a whole is always going to be higher than most, but it doesn't have to be that way.

When you develop a strong brand and build a company culture that values your servers, you open up tremendous opportunity. Keeping servers on board improves customer loyalty, saves money on training, and ensures your staff is familiar with operations.

Go the extra mile and offer your servers continued training and support. Recognize their successes and pay attention to their needs. In doing so, you'll always outperform the competition.

09/22/2018

Repeat after me: I will split test everything in my .

If you're not already doing so, this is a great read to explain how powerful split-testing can be: http://www.josephmacolino.com/split-testing-sales-pages/

Last week, we talked about what a sales page looked like and how you could

09/21/2018

Could you ever see yourself burning money like this?

Well, I have bad news for you...if you're buying ads on Google, Facebook, or any other network and you're failing to do the proper , you might as well be burning money.

Read and learn how you can avoid this costly mistake: http://www.josephmacolino.com/wasting-money-digital-marketing/

09/20/2018

You know that old adage "the customer is always right?" Well, it's time we make it clear that this is simply not true.

But, as a owner, it's also essential to recognize the meaning behind this sentiment.

And, if you fail to make the customer feel like he or she is right, you're setting yourself up for failure.

Read more: http://www.josephmacolino.com/customer-not-always-right-feel/

When it comes to branding, few things in your business are as important as how

09/19/2018

Make sure your customer service team is always aligned with your efforts. If you fail to treat your customers right, you'll quickly destroy whatever image you've worked to create.

http://www.josephmacolino.com/brand-strategy-customer-service-necessary-component/

09/18/2018

So you built a great sales funnel. NOW WHAT?

If you're like most business professionals, you're not sure how to best get traffic to your funnel.

Well, I'm always watching out for you, which is why I've prepared this nifty article.

http://www.josephmacolino.com/how-to-drive-traffic-to-your-site-the-key-to-sales-funnel-success/

Over the past couple of months, I've been using Mondays as the opportunity to share

09/17/2018

If your kitchen isn't organized, you can't expect your front of house to run smoothly. One of the greatest keys to success for any owner is finding the right team to manage these different areas of the business.

Of course, when you need someone to manage the marketing and branding, you'll want to make sure you go with a company that understand technology. http://bit.ly/r3stgr0

In today's growing market, having technology is more important than ever. Learn how our social branding strategies can help cement you as the go-to restaurant in your area: http://bit.ly/r3stgr0

09/16/2018

Don't let your seats sit empty. In the business, branding and presentation play as much a role in your success as the food you serve. While you have to work hard to keep your operations running smoothly, don't let this other side of the equation go unattended. http://bit.ly/r3stgr0

At Macolino Enterprises, we take pride in taking a restaurant that is empty and filling it with repeat guests who really stand with your brand. Learn how you can take advantage of this here: http://bit.ly/r3stgr0