08/26/2025
Case Study: Turning Complexity Into Clarity for SolarPath
𝗖𝗹𝗶𝗲𝗻𝘁: SolarPath
Industry: Solar Tech / Clean Energy
Project Type: High-Impact Product Trailer (30 Seconds)
𝗧𝗵𝗲 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲:
SolarPath came to us with a powerful yet complex product: a cutting-edge platform that measures solar panel feasibility across various rooftops using AI and mapping data. The tech was brilliant—accurate, data-rich, and designed for scale.
But here's the rub: explaining it to the average user? A total headache.
Their audience—installers, homeowners, and even B2B partners—struggled to “get it” within those crucial first 10 seconds. The message wasn’t landing. They needed clarity, speed, and serious visual punch.
𝗢𝘂𝗿 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵:
We took on the challenge head-first and said, let’s not just explain it—let’s thrill them with it.
𝗢𝘂𝗿 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻?
A 30-second cinematic-style product trailer.
No fluff. No drawn-out walkthroughs. Just a fast-paced, high-energy visual journey that showed exactly what SolarPath does, who it helps, and why it matters.
𝗪𝗲 𝘀𝗶𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝗱 𝘁𝗵𝗲𝗶𝗿 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗶𝗻𝘁𝗼 𝗮 𝘁𝗶𝗴𝗵𝘁 𝗻𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲 𝗮𝗿𝗰:
The problem (confusing rooftop estimates)
The solution (SolarPath’s magic)
The impact (speed, accuracy, and scale)
With slick UI animations, rooftop scan visuals, and motion design that felt modern and sharp—we turned their complexity into a product pitch that grabs you by the eyeballs.
𝗧𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁:
In under 30 seconds, SolarPath could now do what took them 3 paragraphs of website copy and 2 sales calls:
Convince. Excite. Convert.
They started using the trailer in demos, landing pages, and outbound outreach—and instantly saw better engagement and clarity.
