Hustle Northwest Podcast

Hustle Northwest Podcast A podcast exploring the heartbeat of the Willamette Valley, one story at a time. 🎙️Real stories | 💼 Real businesses | 💪 Real hustle | 🎧 Tune in!

Welcome to Hustle Northwest, the podcast where we dive deep and get inspired by the heart & hustle of the Willamette Valley and explore the real stories of local entrepreneurs and business owners. Diving into their grind, their growth and the grit it takes to navigate both the highs and lows of business and life. Spanning the Willamette Valley, we're here to uncover the journeys that inspire & the lessons that drive the spirit of our community. Get inspired by the hustle.

We sat down with  co-founder of , brand builder, content strategist.We talked about how to start a cult (sort of). Turns...
06/03/2025

We sat down with co-founder of , brand builder, content strategist.

We talked about how to start a cult (sort of). Turns out cult leaders just cracked marketing before the rest of us.

Jake pulled up to talk branding, storytelling, and how to start that cult following with your business. Break out your matching purple jumpsuits and follow us to the next Hale-Bopp comet.
Full episode’s up next Thursday on Northwest

Behind the Vine started out tagging along on wine tastings—now she’s one of the go-to voices for Oregon wine. In this ep...
05/01/2025

Behind the Vine
started out tagging along on wine tastings—now she’s one of the go-to voices for Oregon wine. In this episode, Lucy shares how she built her wine knowledge, tips for planning your own tasting tour, and why the Willamette Valley feels like home.

Watch on YouTube or listen wherever you get your podcasts.

We sat down with Lucy Bellville, aka , to chat about her journey from McMinnville native to wine content creator and her...
04/22/2025

We sat down with Lucy Bellville, aka , to chat about her journey from McMinnville native to wine content creator and her role at Ken Wright Cellars. Discover how she began capturing the essence of Oregon’s wine scene. Tune in for a blend of stories, insights, and a touch of local flavor!

🎧 coming soon on your favorite podcast platform.

Clink! is coming to Salem—and it’s not your average bar.We sat down with Sheena Nash, founder of this French-inspired bi...
04/17/2025

Clink! is coming to Salem—and it’s not your average bar.
We sat down with Sheena Nash, founder of this French-inspired bistro, to talk about their outside-the-box approach to restaurant design, building a woman-owned dream team, and how Clink! is ready to shake up what “works” in Salem’s food scene.

Episode’s out now—check the link in our bio to listen!
You’re gonna want to keep your eye on this one.

What started as a “random hobby” turned into a game-changer for local schools.On this week’s episode of Hustle Northwest...
04/10/2025

What started as a “random hobby” turned into a game-changer for local schools.

On this week’s episode of Hustle Northwest, we sat down with Carrie’s dad—Leon Adams—a guy who picked up knife-making in 2009 just to see if he could do it. What happened next? Over 115 custom knives later, Leon has raised nearly $200,000 for school auctions across Oregon. And here’s the kicker: he’s never sold a single one.

His knives have become legendary in the auction world—trophies, really. They’ve sparked bidding wars between longtime friends, husbands and wives, and even inspired folks from Florida to Kansas to get involved. He donates his time, pays for his materials, and just does it for one reason: “It’s all for the kids.”

From elk antler and giraffe bone handles to using a Maytag washing machine motor on his first grinder—this story is one part craftsmanship, one part heart, and 100% local legend.

Raise your auction pattle and give it a listen!

Clink!You know—that sound you make when you cheers with friends?In this episode, we sat down with Sheena Nash, the power...
04/08/2025

Clink!
You know—that sound you make when you cheers with friends?

In this episode, we sat down with Sheena Nash, the powerhouse behind Clink!, a French-American bar and bistro opening in Salem later this year. Sheena shares the vision behind the space, the vibe she’s creating, and why it’s more than just a bar—it’s a place to connect, celebrate, and feel at home.

If you’re into local spots with heart, you’ll want to hear this one.

From Hobby to $200K for Local Schools!!!We sat down with Leon Adams of Adam’s Knives from Stayton Oregon—this guy isn’t ...
04/04/2025

From Hobby to $200K for Local Schools!!!
We sat down with Leon Adams of Adam’s Knives from Stayton Oregon—this guy isn’t just crafting blades, he’s carving out real impact. What started as a personal hobby turned into a fundraising machine, raising up to $200,000 for local schools and scholarships in the Willamette Valley. One of his knives even went for $20,000 at auction.

It’s about more than knives—it’s about kids, community, and showing up where it counts.



Podcast drops next Thursday—be sure to tune in, follow us, and help Leon reach his ultimate goal of $250K raised for local schools!

They’re not just making cider—they’re rewriting the rules. 🍏🍻We sat down with one of the founders of  to talk tradition,...
04/03/2025

They’re not just making cider—they’re rewriting the rules. 🍏🍻

We sat down with one of the founders of to talk tradition, innovation, and how three guys turned a wild idea into one of the biggest craft cider producers in the Northwest.

This episode is for the makers, and the risk-takers! This ain’t your grandma’s cider!

🎙️ Full episode is live now on Hustle Northwest.

Get ready to Hustle and FLO-SO!What happens when two families with big ideas, bold flavors, and a whole lotta hustle tea...
03/27/2025

Get ready to Hustle and FLO-SO!

What happens when two families with big ideas, bold flavors, and a whole lotta hustle team up? You get Floso Dirty Soda — and it’s quickly becoming a go-to spot in Salem.

In this episode, Brad Reynoso and Karlee Flores share how they took a wild idea, a little sugar, and a lot of late nights, and turned it into something the whole community’s talking about.

The full episode’s live — link in bio!!!

Get ready to Hustle and FLO-SO!We brought in two of the creative minds behind Floso Dirty Soda to talk about how a fun i...
03/27/2025

Get ready to Hustle and FLO-SO!

We brought in two of the creative minds behind Floso Dirty Soda to talk about how a fun idea with friends turned into one of Salem’s most talked-about drink spots.

Brad Reynoso and Karlee Flores share what it’s really like building a business from scratch, what makes a dirty soda dirty (don’t worry—it’s family friendly), and how they’re bringing big flavor to the Willamette Valley.

New episode is live—hit the link in bio and check it out!

WARNING: This post contains dangerously high levels of cuteness. Proceed with caution.We need more dogs on the podcast.R...
03/26/2025

WARNING: This post contains dangerously high levels of cuteness. Proceed with caution.

We need more dogs on the podcast.
Reuben from Benedetti Optics absolutely stole the show—professional greeter, photogenic legend, and hands down the goodest boy we’ve had in the studio.

Who else has an office mascot like Reuben?
Tag ’em. We’re calling in the daytime dog content. Let’s see those shop pups, studio sidekicks, and business barketing managers.

Just wrapped up an epic podcast with David Takush, one of the founding owners of ! 🍏🍻 From pressing apples in a garage t...
03/20/2025

Just wrapped up an epic podcast with David Takush, one of the founding owners of ! 🍏🍻 From pressing apples in a garage to running one of the biggest craft cider companies in the Pacific Northwest, we got into the story behind 2 Towns, the science of fermentation, and what it takes to push the boundaries of cider-making.

If you love craft cider, Corvallis, or just a good hustle story, you don’t want to miss this one. 🎙️🔥

🎧 Full episode drops soon—stay tuned!

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4910 Turner Road SE, Suite 400
Salem, OR
97317

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