04/09/2026
What does it actually feel like to write and publish a book?
Not the theory. The real experience — what compelled someone to start, what surprised them, and what became possible on the other side.
Introducing the Maison Vero Featured Author Series.
Episode 01 features Coach Luke Falk — former Pac-12 record-breaking quarterback, NFL competitor, and published Maison Vero author.
Luke spent his career mastering the inner architecture of high performance. The mental frameworks that separate the leaders who rise under pressure from the ones who don't.
And then he wrote it down.
In this live conversation, Luke pulls back the curtain on the journey behind The Mind Strength Playbook — what compelled him to publish, what the process revealed about his own message and mission, and what he would tell any high-performer who has been sitting on a story worth telling.
If you are an athlete, executive, coach, or leader who has ever thought about writing a book — this conversation was made for you.
April 15 | Noon ET | Watch live on YouTube or join us on Zoom.
https://maisonvero.com/our-events
