12/19/2025
Most of us have had some negotiation training—but what if that training actually made us less effective?
In "The Seven Tensions of Negotiation," bestselling author Cash Nickerson shares a counterintuitive approach to negotiating under pressure, one that focuses on understanding and using tension, rather than trying to “win.”
Readers have found this framework especially helpful for:
• High-stakes business negotiations
• Reducing stress and costly conflict
• Creating leverage without aggression
• Applying negotiation skills to everyday life
To make this resource easier to share, we’re offering a limited Buy One, Get One Free promotion through the Made for Success Bookstore.
📘 Buy one copy
📘 Get a second copy free—for a colleague, partner, or team member
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