05/07/2026
One of the biggest mistakes business owners make is waiting until the holiday rush to start thinking about holiday content.
By then, everyone is posting the same rushed graphics and trying to compete for attention at the exact same time.
In this conversation from Beauty Bound, Cristal Rubio sits down with Maritza Artola to discuss the strategy behind The Content Party and why seasonal content planning is becoming essential for modern brands.
Instead of scrambling to create promotions during peak sales seasons, Maritza teaches business owners how to batch:
• Black Friday content
• Christmas promotions
• Valentine’s Day campaigns
• Summer marketing assets
• Talking head videos for ads and social media
All in advance.
For beauty professionals, wellness brands, and service based businesses, this kind of preparation changes everything.
Because strong content is not just about posting consistently anymore.
It’s about:
✔ Planning strategically
✔ Creating intentional marketing assets
✔ Building trust before the sale happens
The businesses that grow are usually the businesses that prepare early.
Save this as your reminder to stop waiting until the last minute to market your business.
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