10/31/2024
We’re excited to finally share our collaboration with ! Presenting “The Reflection of You”—a campaign that truly captures the essence of Our Lady of the Lake University.
We embarked on an incredible journey with OLLU, engaging in focus groups and testing various concepts until we arrived at this final piece. Swipe to see both—the final commercial and the AI-generated concept we developed during the focus groups.
Nestled by the serene waters of Elmendorf Lake, OLLU offers a campus experience like no other. The lake doesn’t just reflect the university’s iconic tower —it mirrors the dreams and aspirations of every student. In our favorite final shot, a student crouches by the lake, seeing themselves in their reflection with a graduation cap. This decisive moment encapsulates the journey of self-discovery and achievement.
A massive shoutout to OLLU for being a fantastic partner. We’re still working on some incredible projects together and can’t wait to share more. Stay tuned.