The SOCO Institute

The SOCO Institute The SOCO Institute was established in April 2007 as a division of The SOCO Group, a petroleum marketer headquartered in Carlsbad, CA.

The SOCO Institute was established in April of 2007 as a department of The SOCO Group. It is our goal to have the institute funded by a portion of the The SOCO Group’s net earnings plus the proceeds of two assets located at The Village at Mammoth, California. The initial proceeds given by The SOCO Institute are $160,000 to approximately 10 charitable causes. The ten year goal, however, is to distribute $5 million per year.

09/08/2023

Amen

definitely worth the read.
05/20/2015

definitely worth the read.

What kind of adventures produce goodness, rather than build résumés?

Power of Servant Leadership.
09/08/2014

Power of Servant Leadership.

The world lost a beloved leader today… Truett Cathy, the founder of Chick-fil-A, died at the age of 93. His legacy is far-reaching - including a testimony to the power of servant leadership in our ...

What it takes to be a great leader http://ow.ly/yEHgh
07/17/2014

What it takes to be a great leader http://ow.ly/yEHgh

The world is full of leadership programs, but the best way to learn how to lead might be right under your nose. In this clear, candid talk,...

15 Rule for Negotiating A Job Offer http://ow.ly/yEGRL
07/15/2014

15 Rule for Negotiating A Job Offer http://ow.ly/yEGRL

Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and...

Should You Live For Your Resume or Eulogy: David Brooks http://ow.ly/yEDPc
07/03/2014

Should You Live For Your Resume or Eulogy: David Brooks http://ow.ly/yEDPc

Free Css Template

How To Speak So People Want To Listen http://ow.ly/yEDma
07/01/2014

How To Speak So People Want To Listen http://ow.ly/yEDma

Have you ever felt like you're talking, but nobody is listening? Here's Julian Treasure to help you fix that. As the sound expert demonstrates some...

5 Tips for launching a new business http://ow.ly/xdPy3
06/06/2014

5 Tips for launching a new business http://ow.ly/xdPy3

Bonus: Trade Not Aid– By Grace Hightower De Niro Grace Hightower & Coffees of Rwanda was started with the mission of helping the farmers of Rwanda...

Did you know our executive director wrote a book on modern-day slavery? http://ow.ly/xdPh2
06/03/2014

Did you know our executive director wrote a book on modern-day slavery? http://ow.ly/xdPh2

2014 Outreach Magazine Resource of the Year ("Also Recommended," Justice) Slavery didn't end in 1833, when William Wilberforce's decades-long...

Mid-way point 6/1: How to (continue to) Have Your Best Year Ever http://ht.ly/vPkcT
06/01/2014

Mid-way point 6/1: How to (continue to) Have Your Best Year Ever http://ht.ly/vPkcT

With the start of every New Year most of us are setting new goals. The challenge isn’t in setting those goals, it’s achieving them. Here's how...

Borrow don't invent http://ht.ly/vPzuC
05/31/2014

Borrow don't invent http://ht.ly/vPzuC

Steal your business model. We don't have a shortage of business models, it's okay if you pick one that's already working for someone else. Steal...

Social Media: RT : ’s Organic Reach Crisis: 5 Ways to Mitigate the Damage http://ow.ly/vNB9m
05/30/2014

Social Media: RT : ’s Organic Reach Crisis: 5 Ways to Mitigate the Damage http://ow.ly/vNB9m

Facebook’s organic reach crisis is hitting brands where it hurts: Their wallets. Organic reach – the number of people who are exposed to a Facebook...

Great video! Best way to get his points across to his audience http://ht.ly/vPwxW
05/29/2014

Great video! Best way to get his points across to his audience http://ht.ly/vPwxW

Duarte.com/edy Episode 5: Bullet ProofHard at work on his latest presentation, Bob learns that bullets may not always be the best way to get his...

Not So Fast, Fast Forwarders http://ht.ly/vPv3L
05/28/2014

Not So Fast, Fast Forwarders http://ht.ly/vPv3L

Not So Fast, Fast Forwarders — Ads Are Telling Some Great StoriesI’m a self-admitted DVR addict. I don’t like watching programs live because that...

Innovation: Garr Reynolds Shares How Kids Impact the Creative Process http://ht.ly/vPskr
05/27/2014

Innovation: Garr Reynolds Shares How Kids Impact the Creative Process http://ht.ly/vPskr

Garr Reynolds Shares How Kids Impact the Creative ProcessI owe Garr Reynolds big time. Not only because he has spent years working on the cause I’m...

Creating Moments of Impact: Using Sparklines for Strategic Conversations http://ht.ly/vPrSu
05/26/2014

Creating Moments of Impact: Using Sparklines for Strategic Conversations http://ht.ly/vPrSu

Creating Moments of Impact: Using Sparklines for Strategic ConversationsLisa Kay Solomon is a guest contributor to the Duarte Blog. She teaches...

13 Reasons Teams Lose Momentum http://ht.ly/vPrH2
05/23/2014

13 Reasons Teams Lose Momentum http://ht.ly/vPrH2

Multiply waste by the number of people involved. The capacity of teams to waste time and resources staggers the imagination. It's one thing to...

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