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Lost In July- Social Media Management, San Diego, CA (2025)

04/01/2024

Everyone loves comfortable shoes, and who doesn’t love Crocs! 🐊

To my surprise, Crocs' IG feed did not reflect their fun and adventurous designs! That’s why I took it upon myself to redesign Crocs' IG feed to showcase some of their most iconic collaborations! With both bold and neutral color combos, it was hard to pick which aesthetic fit their brand the best.

Let me know which redesign you prefer! Are you team bold or team neutral aesthetic?

03/07/2024

DONT red thiss! It has a typo!

Crafting your perfect caption is more than perfect grammar; it's about enticing your followers to stop, read, and engage with your content! Having a great picture showing off your latest product or a great graphic should be paired with an equally valuable caption. Why? Because captions are meant to do more than just describe your post.

➡️ But before you even write the perfect caption, how do you capture the attention of your audience? This is where the perfect photo or visually impactful graphic comes into play! People won’t stop scrolling unless they like what they see! If they do, they’ll want to know more about your post and read your caption!

You’re still reading? Perfect! After reading all that, you must be wondering what exactly makes an enticing caption!

✅ A great hook!: Think YouTube clickbait titles but not that extreme! Your caption should kick off with a great first line!

✅ Storytelling elements: Walk your readers through a story; make them imagine what it would feel like to wear one of your pieces or how your services would solve their problems.

✅ Appeal to emotions, don’t push a sale: No one likes to be pushed to buy! First appeal to their emotions and then tell them where to buy your product! Everyone has made an emotional purchase!

✅ CTAs!!: Encourage engagement! Ask your followers what they think about your post or if they have any questions. No caption is complete without a CTA!

Need help writing captions for your social media posts? Then don’t hesitate to send me a DM! Let me be in charge of crafting the perfect captions for your business!

03/04/2024

What better way to get into the Spring mood with Spring color palettes! Set your business’s tone right with these four beautiful color palettes perfect for your next Spring sale!

🌿 Green: Like freshly cut grass, this color palette exudes a fresh and vibrant mood.

🌸 Pink: Nothing says Spring like pink! An ode to the beautiful Spring blossoms, this palette is perfect for any promotional graphic!

🩵 Pastel: What’s not to like about pastel colors! This color palette is perfect for Easter sales!

🌻 Yellow: Like the bright morning sun, this palette creates a sense of warmth and happiness!

Let me know which is your favorite down in the comments!

02/28/2024

No one likes to be left on read, so why aren't you ANSWERING comments!!

Have you ever left a comment on your favorite local business hoping to connect with them, only to never get a reply or even a like on your comment? Knowing how time-consuming it is to run a business, you don't pay much attention to it and move on. A few days later, you see that they replied to someone else's comment and NOT yours!

If you are a business owner doing exactly this, you need to understand that leaving your followers on read can hurt your business!

How does answering comments impact your business?:

✅ Expands Your Community: Replying to comments encourages others to comment and even tag your brand! This increases a sense of community around your business and fosters long-term connections.

✅ Humanizes Your Brand: Your business is much more than your product or service; it's about the people behind it! Replying to comments mimics human interaction, helping your followers connect with the human side of your business.

✅ Encourages UGC: When you actively engage with your clients they will me more likely to post about their last visit or purchase in their story, tagging your business. This generates UGC which is a great way to show potential clients that you value their contribution to your brand and that you actively listen to your community!

02/22/2024

+1 you have a NEW sale!! Congrats… but wait will that customer come back?

When it comes to selling your products online don’t be a one stop shop! Ensuring a loyal clientele that will shop your latest launch and recommend your products is crucial for the sustainability of your business.

Everyone has their set of favorite brands, from clothing to pet food, but have you asked yourself what makes you keep shopping their products? The answer is brand loyalty! Brand Now how do YOU as a business owner nurture brand loyalty among your customers?

✅ Community Engagement: Fostering a sense of community might be the most important thing you can do as a business. When clients feel more than just another shopper, they will keep engaging with your brand or business. That is why having a strong social media presence is so important!

✅ Customer Service: Even your favorite brands mess up. When this happens ensuring that you manage every hiccup with expertise and professionalism, is crucial step to maintain the loyalty of your customers. One bad interaction with customer service and that could be the deciding factor for them to look for another brand!

✅ Loyalty Programs: Every business has a discount code for email signups and first time shoppers, but once they buy how do you make them shop again? Using loyalty programs or points is a great way to entice customers to keep shopping! The more they shop the more they save! Why would they buy somewhere else if they can shop your brand and earn point for a discount in the future!

02/19/2024

NO ONE will remember your black and white logo! Have you heard this before? With the rise of minimalist graphic trends, many businesses are choosing clean and sleek branding. But will diving into this trend make your business easily forgettable or help it stand out from the crowd?

In truth, minimalism has nothing to do with blending into the crowd; it's about using simple elements to stand out intentionally. When it comes to branding, minimalism offers numerous benefits that can propel your business into the spotlight!

✅ Timeless Design: Minimalism stands the test of time. Achieving the perfect balance of bold yet minimalist graphics ensures your branding remains easily recognizable throughout the ages.

✅ Less Is More: Embrace minimalism without fear of blending in – it's a tool to make your brand stand out. By blending elegance and sophistication, a minimalist branding concept can carve out a unique identity that lingers in the memory amid a sea of other brands.

✅ Storytelling: Surprisingly, minimalist branding holds the power to rival other visual themes in storytelling impact. A skilled graphic designer can weave your brand's narrative through the right design elements, creating a visually compelling and memorable brand.

02/14/2024

Quality over quantity. I’m sure you’ve heard this a thousand times but it really is THAT important!

Many businesses are under the impression that posting more, regardless of the quality of their content, will get them closer to their goals. In most cases this is not true! What WILL get you closer to your social media marketing goals is focusing on consistent and quality content.

➡️ When I say to focus on “quality” content what exactly do I mean? Well, the type of “quality” content you focus on will depend entirely on your business and industry. Targeting relevant topics and trends within your industry should be the first step you take.

➡️ The second and equally important step, is to identify what “quality” means to your target audience. You need a clear and concise understanding of who you are creating content for before you start drafting any content.

✅ How do you identify what "quality" means to your target audience?
- Craft personas based on your target audience to understand their needs and preferences.
- Ensure your content brings value and provides new insights.
- Make sure it is relevant to your industry and what you're trying to sell.

✅Create visually appealing content.
- Keep your content digestible and easy to understand.
- Ensure your content is authentic and aligns with your brand values

01/18/2024

Are you sure you want to post that meme?

As a business owner I’m sure you have heard that before. When scrolling on your phone you suddenly came across a great new trend that would fit right into your branding. You see other businesses jumping into this trend so why not give it a try too! Before you know it your new TikTok video is complete and you are ready to post! Just in case its not good you show it to some team members, but their feedback is not great. What do you do now?

In truth jumping into trends and posting the right memes can make your business stand out! Just take a look at TikTok. Small and large business alike readily jump on popular trends in hopes of increasing their reach. While one meme might not make your business go viral, it can entice viewers to browse your website or shop your products.

Jumping into trends can give you great exposure but only for a short while. As long as you strike the right balance between evergreen content and trending content, those new viewers can turn to long time customers!

Can’t keep up with trends? Or need help with your social media content?

Then let’s chat about how I can optimize your social media strategy!

💬DM to schedule a FREE consultation

📱Follow for more content ideas

💌 Email us at [email protected]

01/15/2024

Business cards might be a no brainer to most business owners but with the rise of social media, many business owners might be opting out from using them. While it is true that social media has made it much easier for business to get discovered, having business cards can be an essential part of your marketing strategy! There really is no downside to having business cards so why not have them just in case! In fact they can have many benefits such as…

✅ Great for networking: Business cards are a great way to network with other professionals. Whether you are attending a formal event or attending a casual get together. Start handing out those business cards!

✅ Exudes professionalism: If you are a long time business owner or just opened up shop, a well designed business card can help make your business appear more professional.

✅ Increases brand recognition: If you are an online business, including a business card along with your products can be a great way to build brand recognition to first time buyers! They can even start following you online if they don’t already do so!

01/08/2024

Streamline your productivity with your perfect content calendar!

I've been working on this content calendar for a while and I'm exited to finally share it! This is the exact content calendar I use to manage all my clients! I hope you guys find it as useful as I do!

✅ What is included:

- Dashboard
- Individual Client Pages
- Content Calendar
- Password Storage
- Branding

✅ Manage Your

- Finances
- Onboarding
- Leads
- Invoices

Get my FREE CTAs guide on my Stan Store! Link in bio!

📱Follow for more content ideas

💬DM to schedule a FREE consultation

💌 Email us at [email protected]

01/04/2024

OOPS! You posted with no hashtags! Oh no, you don’t have your website linked in your bio!

These are just a few common mistakes I see business make everyday. When business owners take it upon themselves to run their social media pages without a content strategy or much knowledge of the platform, they are bound to make many preventable mistakes.

➡️ You might be surprised to hear this, but your followers can tell whether you have a social media manager running your socials or not. This might not seem important now, but as the younger generations turn from viewers into consumers it is important to understand how to market to them. Being constantly exposed to professional and intentional marketing, these younger generations are subconsciously drawn to businesses whose marketing strategies adapt to their consumers. In this rapidly evolving marketing (market) space, don’t let your business get stuck in the past. Make the necessary changes to optimize your marketing strategies and hire a social media manager!

01/01/2024

😱 Is no one liking your posts? Before you blame the algorithm, have you looked at your analytics? If you are a business owner without a social media manager, you do not have the luxury of ignoring your analytics. That is why you must run monthly analytic reports to determine why your account is having problems. Analytic reports can help you identify which types of content resonate best with your audience, what time of day your audience is most active, and which platforms are performing the best!

Next time you want to blame the algorithm, take a closer look at your analytics and optimize your content strategy. Then, see the magic happen!✨

Let me know if you are conducting monthly analytic reports for your business! And if they have helped you streamline your content strategy!

👩‍💻If you are still having trouble optimizing your content strategy, hire a social media manager!

💬DM to schedule a FREE consultation

📱Follow for more content ideas

💌 Email us at [email protected]

Lost In July- Social Media Management

04/01/2024

03/07/2024

03/04/2024

02/28/2024

02/22/2024

02/19/2024

02/14/2024

01/18/2024

01/15/2024

01/08/2024

01/04/2024

01/01/2024

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Wednesday	9am - 5pm
Thursday	9am - 5pm
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