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Monday 7am - 10pm Tuesday 7am - 10pm Wednesday 7am - 10pm Thursday 7am - 10pm Friday 7am - 10pm Saturday 7am - 10pm Sunday 7am - 10pm

https://idea-digitalmarketing.com/en

Idea Digital Marketing, San Diego, CA (2025)

06/21/2023

CASE 💁‍♀️ TARGETED ADVERTISING FOR "LELEKA"

A client approached us with their mom and baby store, "LELEKA". The client had previously worked with contractors to launch targeted advertising, but the results were negative and didn't bring any success. The client also worked with well-known bloggers such as Kvіtkova, Osadcha, and Tanya Prentkovich.

Our task was to understand the client's target audience and launch effective targeting.

👉We studied the interests, needs, and pains of the target audience to understand how our product can solve their problems or satisfy their needs.

👉We set up advertising campaigns using precise characteristics of the target audience (age, gender, geo, and interests).

👉We made the advertising attractive and visual to capture the audience's attention.

👉We used advertising campaigns to promote new products and inform the audience about current promotions.

💁‍♀️All of the consecutive steps we took led to excellent results!

📈SUMMARY:
Project duration: 6 months
Ad spend: $12,000
Leads generated: 20,126
Cost per lead: $0.6
Result: 3,280 sales
Sales price: $3.6

06/19/2023

☝️ The most reliable way to understand your potential customers is to listen to what they themselves are saying.

💁‍♀️ There are many thematic forums, messenger chats, or review sites where real users give their feedback.

👉 It is precisely in such channels that you can find interesting information, based on which you can build theses for future advertising.

For example:
📍 Bulky sofas are uncomfortable and have difficulties with folding (weight, mechanism, etc.) — in advertising, we say that our sofas are compact, take up little space, and easily transform into a full-fledged sleeping place.

📍 Sleeping on a sofa is uncomfortable (compared to a bed), and then your back hurts — our sofas have an orthopedic base, so you won't have back pain.

📍 People with a large height have difficulty fitting on a standard sofa — we have models on which it will be comfortable to sleep even with a height of 7 feet.

06/15/2023

👉The success of your account is determined not by the number of followers, but by the level of engagement. Engagement metrics differ between posts and stories, so let's focus on posts.

Engagement metrics:

💁‍♀️Most significant ➡️ Reposts – how much your audience wants to share your content. Viral posts can quickly bring fame to their author.

💁‍♀️Follows - how many people followed after seeing your post.

💁‍♀️Interactions - whether your publication encouraged users to visit your page, click on the website, etc.

💁‍♀️Saves - an assessment of the need and relevance of your content. For example, a postponed purchase. Later, you can collect the saved audience or direct message and launch targeted advertising.

💁‍♀️Comments - how much the publication encourages communication. Accounts of only selling stores may not have comments at all. Use engagement in entertaining posts and through stories.

💁‍♀️Likes - the least significant engagement metric.

👉All of these are engagement metrics. It is important to track these metrics to understand how to increase the reach and views of the account.

06/14/2023

CASE 💁‍♀️ SMM for Instagram account Alliance.tech. The client specializes in website development for transportation companies in the United States.

👌Starting point: there was no Instagram profile, so the project was started from scratch.

🙋‍♀️As logistics and transportation is one of the most demanded niches in the market of services provided in the USA, we had to work hard.

Process:

👉First, we developed an SMM strategy, analyzed the target audience and competitors, and created a content plan.

👉Then, our designer developed a layout for the future profile visual.

👉Next step was the packaging. We started publishing posts and preparing the foundation for future advertising.

👉In parallel, we worked on increasing the number of subscribers.

💯All tasks set by the client were completed in full.

☝️Project figures "before" - 0 subscribers.
✅Project figures "after" - 171 subscribers from the USA (all subscribers are target, no other subscription methods were used), page interaction +190%.
Page management time - 1 month.

06/12/2023

Our team includes Vladyslav, a WEB designer.

🤵‍♂️Your website is the face of your company. And the main goal of web design is to keep the visitor on the page, motivate them to purchase goods or services.

🧑‍💻 If you want your website to succeed in achieving its goals, the work on it should be done professionally.

In the Idea team, Vladyslav is a guru in developing web design and knows how to make a website that sells ☝️ He creates websites that solve business tasks for ensuring sales of goods or services!

☝️We offer you the following web design and development services:

Landing page;
Websites for companies;
Business card websites;
Online stores.
💡Our team is ready to create for you a quality, fresh, modern website that will attract visitors at first glance and will not let them leave without a purchase!

06/07/2023

CASE 💁‍♀️ TARGETED ADVERTISING for Sergio Cotti - a clothing factory.

The client produces and sells women's outerwear 🧥

👉 Clothing is one of the most difficult segments of products to sell online. In this niche, our client has to compete with a huge number of other online stores.

💁‍♀️ The client needed advertising.
Our task was to increase the average check and decrease the sales price.

☝️ We needed to decide on a strategy.
To do this, we analyzed the advertising activities of previous contractors. Based on the analysis, we decided to select a more appropriate audience based on interests and behavior. We also identified an audience that brought stable results and tested creatives.

We used the company's Instagram account and website as landing pages 🤗

💡We completely changed the strategy. We took on the website, which had not been used in advertising before 👌

Result - 425 sales with an average check of 3,500 UAH. 💸

📈 SUMMARY:
Project duration: 4 months
Advertising costs: $3,780
Received: 4,302 leads
Cost per lead: $0.9
Result: 425 sales
Sale price: $8.9

06/07/2023

🤷‍♀️ Your Instagram account has been blocked ⛔️ What is it❓

Temporary, permanent, and shadow bans. What you need to know to avoid needing an "unblock"

🔓 Temporary blocking occurs for a specific action. For example, when a person doesn't know the limit in posting, liking, or following. This type of ban lasts from 3 hours to 21 days!

🔒 Permanent blocking occurs due to the violation of community rules (propagation of violence, intimate content, use of someone else's content on your page, and many other reasons). ❗️Always read the rules!

👤 Shadow ban is a mystery... There are myths about it❗️It is never warned about and there are no terms for getting out of the ban. During the shadow ban, post views sharply decrease, they stop appearing in the "Recommended" section, and are not displayed by hashtags.

💡Our team consists of only qualified specialists who have all the necessary knowledge for safe management of your social media page.

06/07/2023

Let's look at the four main mistakes that entrepreneurs make when launching their own targeted ads ⤵️

1️⃣ Account is not prepared for advertising.
Everyone talks about this, but there are still businesses that drive traffic to empty accounts.

At a minimum, you need to:

write 9-12 posts so people understand what you do and what you offer;
profile description: specify your unique selling proposition (USP) so customers know why they are subscribing or reaching out;
active link to the website with a call to action to click on it.
2️⃣ Traffic path.
Advertising campaigns should be built on a pre-prepared funnel with different stories and testing of more effective ways.

3️⃣ Text formatting.
Many mistakenly think that the image is the most important part of the ad, but it's not true.
If the text is like a "wall of text" with no paragraphs, emojis, or any meaningful turns of phrase, the reader is unlikely to be interested in the ad 🤷‍♀️ Take the time to make the text as readable and understandable as possible.

4️⃣ Ignoring inquiries.
Once the ad is set up, be ready to answer customer questions.
This includes not only messages in Direct, but also comments under ads. Try to respond as promptly as possible.

Turn to professionals, and your budget won't be wasted 🙌

06/07/2023

23. PREPARING INSTAGRAM FOR TARGETED ADVERTISING

❗️If your account is not ready for targeting, you may not get the expected results!

Before starting advertising, you need to prepare your page:

1. Username. The best thing you can do for a promoted brand is to come up with a simple and understandable username. The main rule in this matter is not to complicate it.

2. Search query. You need to clearly state what your customers can search for in the line under the avatar. An exception is well-known brands and personalities.

3. About you. Avoid phrases that are written in every profile and are annoying. In the description, indicate all the key information and your unique selling proposition.

4. Profile picture. If you are an expert, use a photo of yourself, and if you have a store or service, use a logo or high-quality thematic photo.

5. Current stories. Use highlights to collect important information in your profile. This way, you can post a price list, schedule of classes, reviews, detailed information about the product or service.

6. Visuals. There is a lot to say about visuals, but the most important thing is the quality of the photos, harmony in shades, and post descriptions.

☝️Only after your account looks correct and harmonious, you can move on to targeted advertising, which will bring desired customers to your business.

06/07/2023

The average payback period for SMM services depends not only on the work of the SMM specialist, but also on your readiness to create content, follow a strategy, and effectively communicate the value of your product. And, of course, it depends on the niche❗️

💁‍♀️For some companies, results can be seen as early as the first month, while others may have to wait several months.

To get the first sales, you need to be patient, especially if your company is not well-known. How long? On average, 2-3 months.

❗️What happens during this time:

Prospecting for potential customers who might be interested in your service or product.
Building trust between you and your followers.
Establishing a dialogue with your audience.
💡Gradually, potential customers come along, helping not only to boost sales, but also to build a positive brand image (brand advocates).

With a coordinated effort between the SMM specialist and the client's team, the desired result will surely come, resulting in organic traffic and targeted advertising that will attract even more customers to your business 🤗

06/07/2023

🔗An SMM specialist is a link in the chain connecting business, social media, clients, and sales. In our team, that link is Ekaterina.

💁‍♀️What does SMM do?

Consults on social media promotion;
Helps improve the effectiveness of your business through account "packaging";
Develops visual concepts for social media pages;
Helps increase sales.
❗️A user needs only 4 seconds to decide whether to follow your profile or not. And the first thing they will notice is the visual design of your account. It's important that it is harmonious and well thought out! Attractive visuals will push visitors to subscribe even without a detailed view of the account.

💡If you think your business has nowhere to grow, it's time to turn to us 🤗

06/07/2023

Case Studies 💁‍♀️ SMM for Love and Peace for Ukraine Instagram account. Ukraine for Peace and Love charity foundation, which provides comprehensive assistance to people and military who are fighting for their lives and freedom.

The client aimed at attracting foreign target audience. This influenced our decision to develop a proper strategy and involve a translator.

The client had a website, but social media presence was completely absent.

❗️Working with social media for charities is not easy. Social media is a territory of positivity. Therefore, it can be very difficult for a charity with their complex and frankly heavy subject matter to fit into this positive information flow.

☝️We were faced with a task: it was necessary to immerse people deeper into charity by telling them about the problems, various ways of helping and donations that everyone can make.

💡Solution:

Creation of a social media page not only for collecting donations, but also for promoting the entire mission of the foundation.
Formulation of goals and objectives that the foundation plans to achieve with the help of social media.
Disclosure of problems that concern everyone and finding points of contact with subscribers.
Development of the visual part. Effective SMM is impossible without a bright, recognizable brand style ☝️
💁‍♀️This approach allowed us to quickly make progress in solving long-term tasks.

☝️Project numbers "before" - 0 subscribers.
✅ Project numbers "after" - 499 subscribers, page engagement +150%
Time of managing the page - 2 months.

06/07/2023

☝️The success of Reels has shown everyone that video content is more easily consumed and has much greater success than static images. ☝️According to statistics, users spend five times more time on video content than on static content.

💁‍♀️Video content has obvious advantages:

Visibility. In a video, you can literally show a product from all angles;
Time-saving for the user (you can show more information in a few seconds);
Engagement. A beautiful video is more likely to evoke an emotional response than static content.

06/07/2023

💁‍♀️Reels is a great additional way to interact with your target audience on Instagram and a new way of free promotion.

❗️The advantage of this format is that compared to Stories, Reels videos are viewed not only by your followers but also by the Instagram audience as a whole, allowing you to promote your content for free, thereby increasing your reach and followers.

💡Now let's go over how to make your Reel go "viral."

New sound and new idea.

Visuals. Visually pleasing content will always get more views.

Editing. Interesting videos with complex editing gather large audiences.

Video length. Not more than 15 seconds. Of course, there are exceptions where longer videos make it to the Top.

Thumbnail.

☝️To gain new followers with Reels, use this tool as often as possible and you will see that it works 😎

06/07/2023

🧑‍💻Social media accounts have long become a place for conducting business. Therefore, it is important to follow a sequence of actions that will lead to the desired result.

☝️Our team has developed such a sequence:

Market analysis and audience needs. It is important to know your potential customer, which will help reduce advertising costs and increase conversion in the future.

SMM strategy. It is calculated taking into account the analysis of the niche in which the company operates. It is necessary to emphasize the uniqueness of the brand and its main advantages.

Content plan. In order for a visitor to stay on your account, the information should be valuable to them and visually engaging.

Managing social media. Managing pages on social media is one of the effective ways to develop your business, make sales, and increase customer loyalty.

Targeted advertising. With the help of targeting, we can present your product or service in a way that is most interesting to the audience that is most interested in it!

💡Our team knows how to take your business to a new level!

06/07/2023

Case Studies 💁‍♀️ TARGETED ADVERTISING for cosmetologist Lara be beauty 🫦

💁‍♀️We were approached by a client who wanted to advertise her Instagram page and attract new clients for her injection and skincare cosmetology services.

☝️This niche is highly competitive, which means that the fight for potential clients is very active. To increase the number of clients using social media, it is not enough to simply engage in organic promotion, targeted advertising must be launched.

Setting up a target for cosmetologist Lara be beauty had many nuances that need to be understood ☝️

The main problem was the blocking, which prevented stable work, as the niche is specific and constantly deals with injection procedures and "shock content" 🫥

There was also a high cost per client, which is due to high competition in the market 💄

Over a long period of practice, we have developed our own strategy for working with this niche, which allows us to achieve excellent results and circumvent Facebook's advertising rules, avoiding blocks ⛔️

The process of work ⤵️
We worked with the client's Instagram account. We hid publications that were related to "shock content" and launched ads using certain tricks that allowed us to take "forbidden" videos with injection procedures directly into the ads 💉

Then we used a certain algorithm to return publications with "shock content" to the profile, which did not lead to ad blocks❗️

Result:

💵 Advertising costs: $3,490
👥 Received: 2,052 targeted leads
🪙 Cost per lead - $1.7
📲 Received 453 clients
👱‍♀️ Cost per client - $7.7 💸

It should be noted that in this niche, the client often returns and becomes permanent, so the client's LTV grows and covers the costs of attracting him by many times 💸

06/07/2023

💡At Idea Digital Marketing, we take pride in our team of professionals striving for the highest level of quality in their work.

❗️We understand that our clients want to see results from their digital marketing investments 🙌 While we cannot guarantee specific numerical metrics without preliminary testing, we are ready to take responsibility for delivering results to our clients.

We fully immerse ourselves in the project, utilizing our experience and knowledge to achieve success👌 Additionally, we maintain regular communication, provide detailed reports, and explain every step in our work.

🎯 For example, if you have already launched advertising campaigns, we can conduct an audit and create a plan based on the data from previous launches. Regardless, we are committed to being helpful and effective partners for our clients.

💡By choosing our company, you can be confident that we will do everything possible to achieve the best results and help your business grow and thrive online.

06/07/2023

☝️ Any changes start with thoughts, turn into decisions, and then actions!

🙋‍♀️ Ella is the person on the Idea Digital team who works in the "secret Facebook room" and presses different buttons to show ads to people who might be interested in your business.

🧠 A targeting specialist sets up and runs advertising campaigns, optimizing and scaling them. They analyze to minimize the cost per impression while maintaining the quality of lead flow.

🟰 Overall, a targeting specialist helps your business grow and acquire new customers.

Idea Digital Marketing

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