What are the opening hours?

Monday 7am - 10pm Tuesday 7am - 10pm Wednesday 7am - 10pm Thursday 7am - 10pm Friday 7am - 10pm Saturday 7am - 10pm Sunday 7am - 10pm

Idea Digital Marketing

Home
United States
San Diego, CA
Idea Digital Marketing

🎯 Full-service marketing solution for your business

06/21/2023

CASE 💁‍♀️ TARGETED ADVERTISING FOR "LELEKA"

A client approached us with their mom and baby store, "LELEKA". The client had previously worked with contractors to launch targeted advertising, but the results were negative and didn't bring any success. The client also worked with well-known bloggers such as Kvіtkova, Osadcha, and Tanya Prentkovich.

Our task was to understand the client's target audience and launch effective targeting.

👉We studied the interests, needs, and pains of the target audience to understand how our product can solve their problems or satisfy their needs.

👉We set up advertising campaigns using precise characteristics of the target audience (age, gender, geo, and interests).

👉We made the advertising attractive and visual to capture the audience's attention.

👉We used advertising campaigns to promote new products and inform the audience about current promotions.

💁‍♀️All of the consecutive steps we took led to excellent results!

📈SUMMARY:
Project duration: 6 months
Ad spend: $12,000
Leads generated: 20,126
Cost per lead: $0.6
Result: 3,280 sales
Sales price: $3.6

06/19/2023

☝️ The most reliable way to understand your potential customers is to listen to what they themselves are saying.

💁‍♀️ There are many thematic forums, messenger chats, or review sites where real users give their feedback.

👉 It is precisely in such channels that you can find interesting information, based on which you can build theses for future advertising.

For example:
📍 Bulky sofas are uncomfortable and have difficulties with folding (weight, mechanism, etc.) — in advertising, we say that our sofas are compact, take up little space, and easily transform into a full-fledged sleeping place.

📍 Sleeping on a sofa is uncomfortable (compared to a bed), and then your back hurts — our sofas have an orthopedic base, so you won't have back pain.

📍 People with a large height have difficulty fitting on a standard sofa — we have models on which it will be comfortable to sleep even with a height of 7 feet.

06/15/2023

👉The success of your account is determined not by the number of followers, but by the level of engagement. Engagement metrics differ between posts and stories, so let's focus on posts.

Engagement metrics:

💁‍♀️Most significant ➡️ Reposts – how much your audience wants to share your content. Viral posts can quickly bring fame to their author.

💁‍♀️Follows - how many people followed after seeing your post.

💁‍♀️Interactions - whether your publication encouraged users to visit your page, click on the website, etc.

💁‍♀️Saves - an assessment of the need and relevance of your content. For example, a postponed purchase. Later, you can collect the saved audience or direct message and launch targeted advertising.

💁‍♀️Comments - how much the publication encourages communication. Accounts of only selling stores may not have comments at all. Use engagement in entertaining posts and through stories.

💁‍♀️Likes - the least significant engagement metric.

👉All of these are engagement metrics. It is important to track these metrics to understand how to increase the reach and views of the account.

06/14/2023

CASE 💁‍♀️ SMM for Instagram account Alliance.tech. The client specializes in website development for transportation companies in the United States.

👌Starting point: there was no Instagram profile, so the project was started from scratch.

🙋‍♀️As logistics and transportation is one of the most demanded niches in the market of services provided in the USA, we had to work hard.

Process:

👉First, we developed an SMM strategy, analyzed the target audience and competitors, and created a content plan.

👉Then, our designer developed a layout for the future profile visual.

👉Next step was the packaging. We started publishing posts and preparing the foundation for future advertising.

👉In parallel, we worked on increasing the number of subscribers.

💯All tasks set by the client were completed in full.

☝️Project figures "before" - 0 subscribers.
✅Project figures "after" - 171 subscribers from the USA (all subscribers are target, no other subscription methods were used), page interaction +190%.
Page management time - 1 month.

06/12/2023

Our team includes Vladyslav, a WEB designer.

🤵‍♂️Your website is the face of your company. And the main goal of web design is to keep the visitor on the page, motivate them to purchase goods or services.

🧑‍💻 If you want your website to succeed in achieving its goals, the work on it should be done professionally.

In the Idea team, Vladyslav is a guru in developing web design and knows how to make a website that sells ☝️ He creates websites that solve business tasks for ensuring sales of goods or services!

☝️We offer you the following web design and development services:

Landing page;
Websites for companies;
Business card websites;
Online stores.
💡Our team is ready to create for you a quality, fresh, modern website that will attract visitors at first glance and will not let them leave without a purchase!

06/07/2023

CASE 💁‍♀️ TARGETED ADVERTISING for Sergio Cotti - a clothing factory.

The client produces and sells women's outerwear 🧥

👉 Clothing is one of the most difficult segments of products to sell online. In this niche, our client has to compete with a huge number of other online stores.

💁‍♀️ The client needed advertising.
Our task was to increase the average check and decrease the sales price.

☝️ We needed to decide on a strategy.
To do this, we analyzed the advertising activities of previous contractors. Based on the analysis, we decided to select a more appropriate audience based on interests and behavior. We also identified an audience that brought stable results and tested creatives.

We used the company's Instagram account and website as landing pages 🤗

💡We completely changed the strategy. We took on the website, which had not been used in advertising before 👌

Result - 425 sales with an average check of 3,500 UAH. 💸

📈 SUMMARY:
Project duration: 4 months
Advertising costs: $3,780
Received: 4,302 leads
Cost per lead: $0.9
Result: 425 sales
Sale price: $8.9

06/07/2023

🤷‍♀️ Your Instagram account has been blocked ⛔️ What is it❓

Temporary, permanent, and shadow bans. What you need to know to avoid needing an "unblock"

🔓 Temporary blocking occurs for a specific action. For example, when a person doesn't know the limit in posting, liking, or following. This type of ban lasts from 3 hours to 21 days!

🔒 Permanent blocking occurs due to the violation of community rules (propagation of violence, intimate content, use of someone else's content on your page, and many other reasons). ❗️Always read the rules!

👤 Shadow ban is a mystery... There are myths about it❗️It is never warned about and there are no terms for getting out of the ban. During the shadow ban, post views sharply decrease, they stop appearing in the "Recommended" section, and are not displayed by hashtags.

💡Our team consists of only qualified specialists who have all the necessary knowledge for safe management of your social media page.

06/07/2023

Let's look at the four main mistakes that entrepreneurs make when launching their own targeted ads ⤵️

1️⃣ Account is not prepared for advertising.
Everyone talks about this, but there are still businesses that drive traffic to empty accounts.

At a minimum, you need to:

write 9-12 posts so people understand what you do and what you offer;
profile description: specify your unique selling proposition (USP) so customers know why they are subscribing or reaching out;
active link to the website with a call to action to click on it.
2️⃣ Traffic path.
Advertising campaigns should be built on a pre-prepared funnel with different stories and testing of more effective ways.

3️⃣ Text formatting.
Many mistakenly think that the image is the most important part of the ad, but it's not true.
If the text is like a "wall of text" with no paragraphs, emojis, or any meaningful turns of phrase, the reader is unlikely to be interested in the ad 🤷‍♀️ Take the time to make the text as readable and understandable as possible.

4️⃣ Ignoring inquiries.
Once the ad is set up, be ready to answer customer questions.
This includes not only messages in Direct, but also comments under ads. Try to respond as promptly as possible.

Turn to professionals, and your budget won't be wasted 🙌

06/07/2023

23. PREPARING INSTAGRAM FOR TARGETED ADVERTISING

❗️If your account is not ready for targeting, you may not get the expected results!

Before starting advertising, you need to prepare your page:

1. Username. The best thing you can do for a promoted brand is to come up with a simple and understandable username. The main rule in this matter is not to complicate it.

2. Search query. You need to clearly state what your customers can search for in the line under the avatar. An exception is well-known brands and personalities.

3. About you. Avoid phrases that are written in every profile and are annoying. In the description, indicate all the key information and your unique selling proposition.

4. Profile picture. If you are an expert, use a photo of yourself, and if you have a store or service, use a logo or high-quality thematic photo.

5. Current stories. Use highlights to collect important information in your profile. This way, you can post a price list, schedule of classes, reviews, detailed information about the product or service.

6. Visuals. There is a lot to say about visuals, but the most important thing is the quality of the photos, harmony in shades, and post descriptions.

☝️Only after your account looks correct and harmonious, you can move on to targeted advertising, which will bring desired customers to your business.

06/07/2023

The average payback period for SMM services depends not only on the work of the SMM specialist, but also on your readiness to create content, follow a strategy, and effectively communicate the value of your product. And, of course, it depends on the niche❗️

💁‍♀️For some companies, results can be seen as early as the first month, while others may have to wait several months.

To get the first sales, you need to be patient, especially if your company is not well-known. How long? On average, 2-3 months.

❗️What happens during this time:

Prospecting for potential customers who might be interested in your service or product.
Building trust between you and your followers.
Establishing a dialogue with your audience.
💡Gradually, potential customers come along, helping not only to boost sales, but also to build a positive brand image (brand advocates).

With a coordinated effort between the SMM specialist and the client's team, the desired result will surely come, resulting in organic traffic and targeted advertising that will attract even more customers to your business 🤗

06/07/2023

🔗An SMM specialist is a link in the chain connecting business, social media, clients, and sales. In our team, that link is Ekaterina.

💁‍♀️What does SMM do?

Consults on social media promotion;
Helps improve the effectiveness of your business through account "packaging";
Develops visual concepts for social media pages;
Helps increase sales.
❗️A user needs only 4 seconds to decide whether to follow your profile or not. And the first thing they will notice is the visual design of your account. It's important that it is harmonious and well thought out! Attractive visuals will push visitors to subscribe even without a detailed view of the account.

💡If you think your business has nowhere to grow, it's time to turn to us 🤗

06/07/2023

Case Studies 💁‍♀️ SMM for Love and Peace for Ukraine Instagram account. Ukraine for Peace and Love charity foundation, which provides comprehensive assistance to people and military who are fighting for their lives and freedom.

The client aimed at attracting foreign target audience. This influenced our decision to develop a proper strategy and involve a translator.

The client had a website, but social media presence was completely absent.

❗️Working with social media for charities is not easy. Social media is a territory of positivity. Therefore, it can be very difficult for a charity with their complex and frankly heavy subject matter to fit into this positive information flow.

☝️We were faced with a task: it was necessary to immerse people deeper into charity by telling them about the problems, various ways of helping and donations that everyone can make.

💡Solution:

Creation of a social media page not only for collecting donations, but also for promoting the entire mission of the foundation.
Formulation of goals and objectives that the foundation plans to achieve with the help of social media.
Disclosure of problems that concern everyone and finding points of contact with subscribers.
Development of the visual part. Effective SMM is impossible without a bright, recognizable brand style ☝️
💁‍♀️This approach allowed us to quickly make progress in solving long-term tasks.

☝️Project numbers "before" - 0 subscribers.
✅ Project numbers "after" - 499 subscribers, page engagement +150%
Time of managing the page - 2 months.

Address

371526 Midway Drive
San Diego, CA
92137

Opening Hours

Monday	7am - 10pm
Tuesday	7am - 10pm
Wednesday	7am - 10pm
Thursday	7am - 10pm
Friday	7am - 10pm
Saturday	7am - 10pm
Sunday	7am - 10pm

Telephone

+16192528027

Website

https://idea-digitalmarketing.com/en

Alerts

Be the first to know and let us send you an email when Idea Digital Marketing posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Idea Digital Marketing:

Shortcuts

Address
Telephone
Opening Hours
Alerts
Contact The Business
Claim ownership or report listing

Want your business to be the top-listed Media Company in San Diego?

06/21/2023

06/19/2023

06/15/2023

06/14/2023

06/12/2023

06/07/2023

06/07/2023

06/07/2023

06/07/2023

06/07/2023

06/07/2023

06/07/2023

Address

Opening Hours

Telephone

Website

Alerts

Contact The Business

Shortcuts

Share