Kellen McAvoy Consulting

Kellen McAvoy Consulting Proven Social Media & Advertising Strategies for businesses that want to increase engagement, traffic, and sales.

I can support your team as a consultant or be your in-house partner who takes social media off your plate and to the next level.

Instagram just made some of its biggest analytics updates in years.For brands and marketers, this means you can finally ...
08/06/2025

Instagram just made some of its biggest analytics updates in years.

For brands and marketers, this means you can finally see exactly which content is driving growth and make decisions backed by new data.

Here’s what you need to know: ⬇️

📌 Reel Like Insights - Now you can see the moment when someone taps “like” when watching your Reel.

📌 Carousel Like Insights - Find out which slide people were viewing when they “liked” your carousel.

📌 Post-Level Demographics - See the demographics of people who have viewed your content (not just your audience demographics) to understand who is seeing your posts. This can also help you fine-tune your messaging for non-followers!

📌 Top Follower Drivers - See which posts are resulting in new followers so you can replicate this type of content.

📌 Viewers will replace “Accounts Reached” - Measurement will now be based on how many views your content has instead of reach. Reminder: reach refers to the number of unique accounts that have seen your content, while views represent the total number of times your content has been seen (which may include repeat views from the same account).

How to use this to your advantage: ⬇️

🔍 Audit Your Last 90 Days of Content
- Identify what posts, visuals, hooks, and formats drive the most followers and when people engaged.

🎯Repurpose Top Performers
- Pull high-performing hooks or visuals into new content, ad creatives, or stories. IE: if a specific carousel slide got the most likes, lead with that type of graphic next time.

Bottom Line: Instagram finally gave us more visibility into what’s driving growth.

Lean into this data to continue improving your content strategy.

Lots to celebrate this weekend! 🎉🎂 8 years of running Kellen McAvoy, Inc. — I’m so grateful for my incredible team and c...
06/23/2025

Lots to celebrate this weekend! 🎉

🎂 8 years of running Kellen McAvoy, Inc. — I’m so grateful for my incredible team and clients who have trusted me to manage their Social Media, Ads & Influencer Marketing campaigns!

📈My first LinkedIn post going viral (Nearly 155,000 Impressions, 1,555 Likes, 112 Comments 250+ Reposts and growing!)

💩 My toddler going on the potty (if you’re a potty training parent, you know 😂)

But truly, this was such a special weekend and I’m glad we took to moment to capture it. These 3 (+ my husband taking the photo) are the “why” behind why I started my business 8 years ago and I wouldn’t be where I am without them. 💛

+1 if you’ve ever been personally victimized by Google forcing you to create a Google+ account.
06/12/2025

+1 if you’ve ever been personally victimized by Google forcing you to create a Google+ account.

A successful influencer campaign doesn’t end when the content goes live. The ROI often shows up months (even sometimes a...
05/29/2025

A successful influencer campaign doesn’t end when the content goes live.

The ROI often shows up months (even sometimes a year!) later.

Here’s what we’ve seen:

✅ For our family-friendly resort client that’s only open April - October, content captured from our influencer collaborations last summer led to multiple bookings in the fall (a historically slower period) AND early 2025, when families typically begin planning their summer vacations.

✅ For our homebuilder client that only had 2 model homes built when we started influencer collaborations in June 2024, the content from mom influencers + real estate agents sparked awareness and trust early on as the new Active Family Community was being built. This led to conversions months later when prospects were finally ready to make a move.

Influencer marketing is a long game. 📈

When done strategically, it builds:
• Brand familiarity
• Trust at every stage of the funnel
• Content you can repurpose again and again (with permission😉)

This is the difference between one-and-done posts and a long-term, strategic partnership that scales with your business.

💬 Curious how Katie and I have built influencer programs that have driven real, measurable results (like 3M+ Video Views + 6 Home Sales!)? Send us a message to learn more.

I love a good Before & After. 🎉 Here’s a look at the Lulani Instagram profile from when I took over their Social Media C...
05/19/2025

I love a good Before & After. 🎉 Here’s a look at the Lulani Instagram profile from when I took over their Social Media Content in 2020!

What started out as mostly static renders has transformed into a curated feed featuring real photos + videos of their affordable, best-selling faucets.

Here are a few things I did to elevate the content strategy + engage their community:

📸 Created an Influencer Outreach / Content Creator Program to garner new photos and videos

👏 BONUS! Asked for b-roll + additional photos as part of the collaboration to get extra content we could use on social beyond the post they shared

✨ Updated the content strategy to prioirtize high quality UGC, videos, and carousels

💕 Encouraged engagement by reminding fans to “save” for inspiration, “comment” their favorite faucet finish, “like” if they loved this look, and “share” with someone who’s doing a home update

📲 Re-shared posts & tags to stories

🔊 Leveraged trending audio in new videos

🔎 Utilized best-performing search / ad keywords in copy

🛍️ Tagged shoppable products in posts to drive sales

This strategy has resulted in over 2M Impressions!

Want to create better content for your audience that drives engagement? Send me a message to get started!

The best-performing ads don’t just list what a product does, they show how it makes people feel.✨ Think: relief, freedom...
04/22/2025

The best-performing ads don’t just list what a product does, they show how it makes people feel.

✨ Think: relief, freedom, confidence, and joy.

When you lead with emotion and back it up with proof, you build trust AND conversions.

➡️If you want a second set of eyes on your ads or you want to get them off your plate, send me a message to see how I can help.

Me: Needs to go to bed before my kids wake me up in the middle of the night.Also Me: Stays up late to make myself an act...
04/10/2025

Me: Needs to go to bed before my kids wake me up in the middle of the night.

Also Me: Stays up late to make myself an action figure.

Thank you LinkedIn (and Jake Heath) for this fun trend. 👏

Want to grow on Instagram in 2025? Instagram’s CEO shares how in a recent interview with . (hint: hashtags won’t help m...
04/09/2025

Want to grow on Instagram in 2025? Instagram’s CEO shares how in a recent interview with . (hint: hashtags won’t help much😉)

📌 SAVE this post to reference + SHARE it with a friend

Instagram is testing Unlockable Reels🔐 and it’s giving brands and creators a new way to reward and engage their most loy...
04/08/2025

Instagram is testing Unlockable Reels🔐 and it’s giving brands and creators a new way to reward and engage their most loyal fans!

Here are a few fun ways to use this new feature:

✨ Drop exclusive content like limited-time products, merchandise, or tickets

✨ Share behind-the-scenes footage, unreleased tracks, or special messages hidden behind the code

✨ Release secret discounts, promo codes or prizes to super fans

✨ Build interactive campaigns like digital scavenger hunts or quizzes

✨ Reveal lead magnet bonuses or special offers

✨ Tease a new product launch or service

✨ Create client only content like mini trainings or private thank-you messages that deepen loyalty

✨ Use at events or conferences to deliver exclusive Reels to attendees with recaps or bonus trainings

✨Create a “watch-to-unlock” series of educational or storytelling Reels

✨ Share lessons only available to subscribers or paid community members (great for coaches, consultants, or course creators)

This is a great way to build deeper community and engagement.

How do you plan to use this feature?

I used to spend hours writing content calendars for clients. Here’s how I save time with AI (while still coming up with ...
04/04/2025

I used to spend hours writing content calendars for clients.

Here’s how I save time with AI (while still coming up with engaging, on-brand content):

💻 Create a custom folder or GPT for my client’s brand that includes voice, tone, CTAs, top-performing content and primary social media channels

💡 Use ChatGPT for content and creative ideas

📱 Develop high converting video scripts, cover photo hooks, carousel posts, and shareable graphics

♻️ Generate new post ideas from top performing content

AI doesn’t replace strategy, it supplements it.

Want my exact workflow for creating on-brand content with AI that sounds more like you? (No more editing and generic content with 🚀 emojis — IYKYK)

Comment CONTENT and I’ll send it your way.

➡️ Swipe to see how and I helped Veyo Pool Resort go from hidden gem to viral vacation destination!By partnering with 2...
04/01/2025

➡️ Swipe to see how and I helped Veyo Pool Resort go from hidden gem to viral vacation destination!

By partnering with 24 local influencers, we captured the magic of family adventures and turned that into real growth.

✨ 178% increase in followers
✨ 20% increase in resort revenue
✨ 3.3M+ video views & 144K engagements

💌 If you want results like this from your influencer marketing efforts, send me a DM to see how we can work together.

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